Hilary Kerner

CEO

Brookline, Massachusetts, United States15 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • Led global marketing for major SaaS and AI initiatives.
  • Built high-performing marketing teams across multiple industries.
  • Expert in bridging client needs with market growth strategies.
Stackforce AI infers this person is a SaaS and Marketing expert with a strong focus on AI and digital transformation.

Contact

Skills

Core Skills

Marketing CommunicationsStrategic CommunicationsSaas MarketingProduct MarketingAi MarketingSales EnablementHealthcare MarketingMarketing StrategyCorporate CommunicationsBrand ManagementGo-to-market Strategy

Other Skills

B2B MarketingCommunication TrainingContent ManagementContent StrategyDemand GenerationDigital MarketingDigital MediaEvent ManagementIntegrated MarketingInternal CommunicationsMedia RelationsMessagingMulti-channel MarketingStrategyThought Leadership

About

I lead global marketing and communications for Insight, a go-to partner helping businesses transform through a unique combination of hardware, software and services expertise all in one place. We help our clients see and surpass what’s possible, whether it's taking one small step or transforming their entire IT strategy. We don’t just offer them world-class technology from our 6,000+ partners — we provide a creative vision, executional capabilities and ongoing solutions management to address the areas most critical to running a modern business: cloud, data, AI, cybersecurity and the intelligent edge. We work as a seamless extension of their team, getting to know their business inside and out, to take them further faster. I lead a talented team of passionate, innovative global marketers who play a critical role to the growth of our business. As marketers, we bridge the knowledge gap between our clients’ needs and the fastest growing areas of the market. We partner closely with our sales and product management teams to create exceptional customer experiences. I have experience in: • All facets of marketing: go-to-market strategy and execution; demand generation programs; corporate communications (AR/PR, IR, employee comms) and brand building; product marketing, messaging and positioning; and content marketing and thought leadership • Recruiting strong talent and building high performing teams • Digital transformation • Agile marketing • SaaS marketing • Sales enablement I’ve benefited from strong mentorships over the course of my career and am committed to paying it forward, especially to women in tech.

Experience

Insight

SVP & CMO

Dec 2023Present · 2 yrs 3 mos · Chandler, Arizona, United States

  • Recruited to lead marketing and communications for Insight Enterprises, bringing together a global team of talented marketers and partnering with sales to propel Insight's growth
Marketing CommunicationsStrategic Communications

Merative

CMO

Jul 2022Oct 2023 · 1 yr 3 mos · Cambridge, Massachusetts, United States

  • In this role, I led global marketing and communications for Merative, a Francisco Partners-backed midsize SaaS provider of data, analytics and workflow solutions for companies across the healthcare ecosystem.
Marketing CommunicationsSaaS Marketing

Ibm

7 roles

VP and CMO, Watson AI and Head of IBM Product Marketing

Aug 2020Jun 2022 · 1 yr 10 mos

  • My role was expanded to include marketing for the Watson branded offerings-- AI-infused applications and services across IBM. I also led the Product Marketing discipline at IBM, driving standards and best practices across product naming, trials and demos, and cross-IBM product launch launches.
Product MarketingAI Marketing

VP and CMO Watson Health

Promoted

Oct 2018Aug 2020 · 1 yr 10 mos

  • I led marketing and sales enablement team for IBM's healthcare analytics and AI business and served as the site leader for 250+ Boston-based IBM marketers.
Sales EnablementHealthcare Marketing

Vice President and CMO, IBM Watson

Promoted

Feb 2017Oct 2018 · 1 yr 8 mos

  • Led marketing strategy and execution for Watson, driving adoption and usage of the Watson AI platform. Scaled Watson marketing globally.
Marketing StrategyAI Marketing

Director, Marketing & Communications, IBM Watson

Promoted

Feb 2014Feb 2017 · 3 yrs

  • Built a multidisciplinary marketing and communications organization for the newly formed Watson business unit. Scaled Watson ecosystem from 5 to 5k partners in over 2 years. Scaled university program from 10 to 200 universities over 1 year.
Marketing CommunicationsSaaS Marketing

Manager, Corporate Marketing and Communications and EA to Jon Iwata, SVP, Marketing & Communications

Aug 2012Feb 2014 · 1 yr 6 mos

  • Served as Chief of Staff to IBM SVP, CMO and CCO Jon Iwata. Led executive communications for IBM M&C organization. Developed programs to steward the IBM brand to be the preeminent business-to-business brand in the world.
Corporate CommunicationsBrand Management

Collaboration Solutions Marketing Manager

Nov 2011Jul 2012 · 8 mos

  • Responsible for the go to market strategy and launch of one of IBM's first consumer SaaS offerings. Launched new web presence and implemented eCommerce capabilities
Go-to-Market StrategySaaS Marketing

Corporate Communications Manager

Jan 2010Nov 2011 · 1 yr 10 mos

  • Led the development and execution of strategic communications for financial analysts and investors, customers, and employees. Led the integration of a 45 person global communications team across four business units and five geographies
Strategic CommunicationsCorporate Communications

Education

Northwestern University - Kellogg School of Management

Master of Business Administration - MBA

Nov 2024Present

Northwestern University - Kellogg School of Management

CMO Leadership Program

Jan 2018Present

Duke University - The Fuqua School of Business

Executive Education — Consulting & Finance

Jan 2012Present

Boston College

BA — Communications

IBM Leadership Development Program

Jan 2012Present

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