Neha Bahl

Design Manager

Delhi, India18 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in strategic communications and brand management.
Proven track record in employee engagement and leadership.
Strong background in media strategy and public relations.

Stackforce AI infers this person is a strategic communications expert with a focus on brand management and employee engagement.

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Skills

Core Skills

MarketingCommunicationsInternal CommunicationsStrategic CommunicationsSkill DevelopmentEvent ManagementBusiness DevelopmentMedia StrategyContent ManagementBrand BuildingJournalismContent Creation

Other Skills

Brand RepositioningBusiness TransformationClient RelationshipCollaborationCommunication StrategyContent StrategyCrisis ManagementEditingEmployee EngagementEmployee StorytellingExecutive AdvisoryExecutive CommunicationFeature WritingIntegrated CommunicationsInternal Communication

Experience

Sun life

Director Marketing and Communications

Aug 2022 – Present · 3 yrs 7 mos · India

Key Accomplishments: Executive Advisory | Employee Engagement | Business Transformation
Spearheaded brand repositioning for SLGS across India & Philippines by collaborating with global teams to curate the new name, launch strategy, and revamp all brand assets.
Redesigned MarComm strategy for SLGS India, driving stronger employee engagement through innovative connects, business alignment and campaigns.
Orchestrated successful transition to Hybrid Operating Model via strategic leadership communications and employee storytelling.
Led a successful transition of DEI to embrace Belonging and become DEI&B.
Deep Immersion and insights into People and Culture Strategy – Given the reporting line to CHRO.
Managing crisis management and functional compliance initiatives.
Elevating thought leadership by securing industry speaking opportunities for SLGS leaders.
Closely worked with nasscom to drive engagement for the SLGS MD and supported his charter as Chair for nasscom Northern Region GCC Council.
Facilitating high-impact industry leadership connects for visiting global executives, enhancing understanding of India's GCC landscape.
Executing a comprehensive media strategy, generating strategic footprints across media and social media, generating significant Organic PR Value.
Implementing integrated communications approach, aligning business priorities with employee engagement across internal, external, and social platforms.
Partnering closely with SLGS Executive Leadership to ensure cohesion between strategic objectives and employee initiatives.
Championing organizational values and Employee Value Propositions through targeted campaigns.

Executive AdvisoryEmployee EngagementBusiness TransformationBrand RepositioningMarComm StrategyCrisis Management+4

Ibm

2 roles

Internal Communications Leader, India South Asia

Promoted

Sep 2021 – Aug 2022 · 11 mos

Key Accomplishments: Executive Advisory | Transformative Communications Strategy | Digital Innovation
Spearheaded integrated communications for IBM India/South Asia, revolutionizing internal communication strategy to align with global objectives.
Managed executive communication for Managing Director, elevating social presence, strengthening industry presence and deepening employee engagement.
Pioneered employee-first campaigns and thematic social blogs, fostering unprecedented engagement across diverse workforce demographics.
Orchestrated high-impact hybrid and virtual events, amplifying brand presence and stakeholder connections.
Forged strategic partnerships with government bodies and industry leaders, positioning IBM as a tech powerhouse in the region.
Championed cross-functional brand initiatives, seamlessly operating across global markets to drive business growth.
Cultivated a culture of continuous learning, future-proofing team capabilities in an evolving communications landscape.
Leveraged client and partner ecosystems to showcase IBM's technological dominance, reinforcing market leadership.

Integrated CommunicationsExecutive CommunicationEmployee EngagementEvent ManagementPartnership DevelopmentInternal Communications+1

Executive Communications Manager, India South Asia

Apr 2019 – Sep 2021 · 2 yrs 5 mos

Confederation of indian industry

Deputy Director, Skill Development

Aug 2017 – Apr 2019 · 1 yr 8 mos · New Delhi Area, India

Key Accomplishments: High-Impact Event Architecture | International Partnerships Catalyst
Orchestrated the landmark 8th CII Global Summit on Skill Development, forging a Switzerland-India collaboration that set new benchmarks in international skill exchange.
Spearheaded a nationwide Skill Connect Roadshow across 20 states, partnering with NSDC and GIZ India to revolutionize industry engagement with the Amended Apprenticeship Act.
Curated and executed the CII NITI Aayog Conference on Jobs & Livelihood, convening Cabinet Ministers, State leaders, and global thought leaders to shape India's employment landscape.
Pioneered the Indo-Japan Technical Intern Training Program (TITP), personally overseeing the selection and placement of 500 Indian trainees in Japan, elevating India's global skills footprint.
Crafted multi-channel communication strategies, amplifying project visibility and stakeholder engagement across diverse platforms.
Navigated complex cross-cultural partnerships, liaising between Indian ministries, international agencies, and industry leaders to drive transformative skill development initiatives.

Event ManagementPartnership DevelopmentCommunication StrategySkill Development

Theagence

Manager, Delhi Branch Office

Dec 2014 – May 2017 · 2 yrs 5 mos · Gurgaon, India

Key Accomplishments: Client Relationship | Business Development | Media Strategy | Event Management
Spearheaded Delhi Police's social media strategy and launched their social channels, managing 12+ Twitter handles and training senior officials, resulting in significant digital engagement and enhanced public outreach.
Authored and published two high-profile coffee table books: "दस से दस करोर" for BJP, showcasing their membership drive & "Smart Way to a Safer Delhi" for Delhi Police
Orchestrated the successful launch of Lifebuoy in Kenya, driving brand awareness and market penetration in a new territory.

Social Media StrategyClient RelationshipMedia StrategyBusiness Development

Deloitte

Deputy Manager

Oct 2012 – Oct 2014 · 2 yrs · Gurgaon, India

Authored the Deloitte India CFO Report for 2 Quarters with the Global Survey team in 2014.
Worked closely with the HR and Talent Acquisition teams to support branding and hiring drives.
Spearheaded policy communication around HR, Legal and Compliance.
Developed Leadership messages and Industry newsletters.
Worked closely with the Alumni Network of Deloitte India. Conceptualized and created a series of Alumni Videos ‘Down the Memory Lane with Deloitte India Alumnus.’
Integrated and managed Deloitte’s official social media platforms.
Deployed a new content strategy and led the Global Digital Transformation for the official Deloitte India Website from a static platform to Adobe Experience Manager.
Administered Deloitte’s internal portal from a content and design perspective.

Content StrategyPolicy CommunicationCommunicationsContent Management

Apeejay stya education (svran foundation)

Communication Consultant

Feb 2011 – Sep 2012 · 1 yr 7 mos · New Delhi Area, India

Key Accomplishments: Strategic Content | Social Brand Building
Spearheaded communication strategy for Apeejay Stya University launch, including website redesign and collateral development.
Orchestrated media relations, ensuring consistent and impactful external communications.
Led as India coordinator for high-profile ASU-MIT Design Innovation workshop

Communication StrategyMedia RelationsCommunicationsBrand Building

Good relations india (gri)

Manager

Jun 2008 – May 2010 · 1 yr 11 mos · New Delhi Area, India

Key Accomplishments: Client Relationship | Business Development | Media Strategy | Event Management
Researched, ideated, and anchored New Business Development
Managed PR for renowned clients like Crossword bookstores; Radio City; Deakin University, Australia; Jaeger Le-Coultre; Apple and Cartier
Successfully handled events like 5-city launch of Ex RBI Governor Dr Y.V. Reddy’s Book Launch for Orient Blackswan; Corporate PR for a UK India Business Council (UKIBC) delegation & HT Leadership Summit 2008.
Worked as an exclusive resource for Deakin University Australia (India Office) for 8 months as the India Communications Manager.

Client RelationshipBusiness DevelopmentMedia StrategyEvent Management

The indian express

Feature Writer

Feb 2006 – May 2008 · 2 yrs 3 mos · New Delhi Area, India

Key Accomplishments: Strategic Thinking | Feature Writing
Worked extensively towards transformation of the Sunday Edition of Financial Express
Contributed features on, lifestyle, theatre, arts, health, food, and trend stories for Indian Express

Feature WritingStrategic ThinkingJournalismContent Creation

The pioneer

Reporter / Trainee Sub Editor

May 2003 – Jul 2004 · 1 yr 2 mos · New Delhi Area, India

Key Accomplishments: Feature Writing
Led the Front-Page design and editing for Pioneer Bhopal Edition
Contributed human interest stories, investigative features, and articles on theatre, arts, and health.

Feature WritingJournalism