Oct 2024 – Present · 1 yr 5 mos

Apr 2024 – Oct 2024 · 6 mos

• As a Digital Marketing Specialist, I lead the collaborative effort to establish a robust cross-functional content and social process to better manage projects and communication along the way. I oversee various key responsibilities, including managing the entire podcast post-production process, designing podcast graphics, and handling the social media calendar. Additionally, I specialize in B2B influencer marketing, spearheading campaigns to boost our brand's visibility. I'm also passionate about fostering employee advocacy, creating a culture where our team becomes our brand's strongest advocates. Lastly, I collaborate closely with Demandbase teams in India and EMEA to showcase our work and culture effectively, reinforcing our brand presence across different regions.

Apr 2023 – Apr 2024 · 1 yr

• In addition to all things social from my previous designations, I spearheaded a wide range of responsibilities for our B2B influencer marketing campaigns, including managing influencer searches, creating engaging designs, tracking important metrics, and brainstorming innovative campaign ideas. I also assisted in keeping our product, Sales Intelligence Cloud, database up to date, ensuring accuracy and relevance for our users, while taking on various other special projects to support our team's objectives. One of the latest projects involved leveraging ChatGPT to convert our webinars into well-written blogs, enhancing our online presence by providing valuable insights to our audience in a written format.

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Building on my previous responsibilities, I played and instrumental role in our rebranding process, ensuring a fresh, cohesive, and impactful new direction. I dived deep into backlink strategies, making significant contributions that boosted website traffic and visibility. I spearheaded the identification of key B2B influencers, laying the groundwork for meaningful collaborations. One of my proudest achievements was playing a key role in launching the Revenue Circle community for CMOs—a space designed for connection and growth. I also thoroughly enjoyed conducting social listening, especially within dark social channels, uncovering valuable insights that helped shape our strategies.

Jun 2021 – Dec 2021 · 6 mos

• I took the lead in coordinating with guests during the post-production process, ensuring every step ran seamlessly and with ease. On the creative side, I designed eye-catching podcast graphics that beautifully captured the essence of each episode while staying true to our brand’s unique style. I also collaborated with freelancers, carefully overseeing their work to guarantee top-notch quality. To top it off, I managed our entire social media calendar, ensuring our content was timely, engaging, and impactful across all platforms.