Dec 2024 – Present · 1 yr 3 mos · Chennai, Tamil Nadu, India · On-site

• As Lead Faculty of Design ( encompassing Design Thinking, UX, UI ) my sole role is to imbibe the foundation of Innovation in the minds of these super-talented student entrepreneurs who are getting ready to build new India

Jul 2021 – Present · 4 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• Chlorosynth is a leading Branding and Marcomm Service provider based in Navi Mumbai, India. We are an advisory, training, and consultancy firm providing UX/ UI advisory and consultancy, Design Thinking Services, Mentoring, and Training, Interactive & Personalized Video Marketing services, Specialized illustration services, and other allied Digital Experience Services like AR/ VR, Funnel Marketing, Performance Marketing, Sales Copywriting services to name a few.
• Chlorosynth is my brainchild and I have been nurturing it since 2008 which ultimately took shape in 2021. After having numerous discussions with decision-makers, business owners, and various board members of top-notch organizations it became quite apparent that having a Virtual CMO is the need of the hour in this country for various reasons. It also was pretty much a no-brainer that organizations have started lapping up Design Thinking in their processes. Also, UX and UI specialization is no longer a last-minute addition, organizations are understanding the importance of having better user experiences for their products and services. However, there is a shortage of experts who can handhold them and nurture the in-house team to meet the organization's UX dream.
• To cater to the void in the above industry space, Chlorosynth is formed. As the Founder and Chief Executive Officer who currently also handles the position of Chief Empathy officer, my one-point agenda is to provide no-frills only the optimum and exact solution required to fulfill the void. I am confident by the end of 2021 people will already start noticing the change that Chlorosynth in bringing in the Digital Experience, Branding and Marcomm space.

Aug 2018 – Present · 7 yrs 7 mos

• Blink-interact is one of the leading digital media, social media and interactive media company based in Mumbai, India.
• As Founder Director and Chief Creative Officer, my primary responsibility is to grow the top line, Bring in a super talented team of digital & social media experts and nurture them. To leverage the power of technology, social listening, and data analytics to understand consumer behavior and arrive at better ROI for my clients. As SBU head, my responsibility is also to look after my department's P/L and growth.

Oct 2015 – Aug 2018 · 2 yrs 10 mos · Vashi, Navi Mumbai, India

• New Business, Creative strategy, Building team, Creative & Interactive Visualization, Integrated marketing, Brand building and Client interaction. Running the business is my core responsibility.

Mar 2015 – Oct 2015 · 7 mos

• New Business, Creative strategy, Building team, Creative & Interactive Visualization, Integrated marketing, Brand building and Client interaction

Apr 2010 – Oct 2015 · 5 yrs 6 mos

• Building team (Creative & Technology), Creative strategy, Visualization , Brand building and Client interaction

Feb 2008 – Mar 2010 · 2 yrs 1 mo · Mumbai Area, India, Irvine - CA

• As Creative Head, solely involved in creative decision making in application design and branding of the organization. Also, managed a large creative team across continents.

Jan 2003 – Jan 2008 · 5 yrs

• As Design Lead I was responsible to lead a super talented team of 20 to create creative and interactive elements for e Learning courses. These courses panned across international & national levels. Some were technology driven, some were industrial hazard prevention, where some addressed workplace sexual harassment issue.

Jan 2000 – Jan 2003 · 3 yrs · Mumbai, Kolkata

• LSI Software was a Kolkata based Multimedia company started in 2000. Its clientele included TIL, Aditya Birla Group, Emami, HLL, Polar Latex, IISWBM, Bell Ceramic and Durgapur Chemicals.
• HIGHLIGHTS:
• 1. Handled projects chiefly in the domain of Multimedia based corporate presentations for corporate giants.
• 2. Instrumental in bagging the deal from Hindustan Lever Limited, for the creation their corporate presentation, in the capacity of Development Manager.
• 3. Essayed a vital role in augmenting sales of Digital Visiting Card by 30% during the tenure.
• 4. Maintained a consistent track record of delivering all projects within specified deadlines, thereby generating considerable profits for the organization.