May 2024 – Present · 1 yr 10 mos

Jan 2024 – Jan 2025 · 1 yr · Seattle, Washington, United States · On-site

• Lead a 250+ team at Starbucks, driving data-driven strategies for enterprise KPIs, consumer insights, media, HR, and supply chain analytics.
• Created AI-powered Starbucks Placemat for C-suite decision-making and launched SMART KPIs, Voice of the Customer AI, and Media Performance Dashboards.
• Optimized staffing, improved SKU availability by 90%, and revamped Mobile Order & Pay analytics with AI.

Jan 2020 – Jun 2024 · 4 yrs 5 mos · Los Angeles Metropolitan Area

• Brought in by the CEO to stand up ‘Data-At-The-Center’ (DATC) competency from scratch to build targeted consumer insights based on multiple sources of data, using Advanced Analytics and technologies. Currently, I head up a Data Science team of 30 that consists of Marketing Science, Website Analytics, Marketing Attribution (MTA), Media Mix Modeling (MMM), and Campaign Predictive Analytics to yield measurable and tangible benefits for marketers to span Branding (Awareness, Consideration, Opinion), and Conversion.

Jan 2017 – Jan 2020 · 3 yrs · Los Angeles and New York (Bi-coastal) · On-site

• Created and managed two key initiatives from the ground floor: The Data Science Corporate Resources Group and Viacom Center of Excellence focused on three pillars of oversight - Business Strategy, Mathematics, and Technology, with corporate-wide responsibility for Digital Transformation encompassing Robotic Process Automation (RPA), Machine Learning (ML) and Artificial Intelligence (AI). As an innovation and change leader, spearheads transformational projects with an A-list team of business leaders and data scientists.
• CONTRIBUTION VALUE
• Drove 10% revenue growth in advanced advertising dollars, and 20% improved ratings based on an increased reach to target audiences.
• On track to generate $20MM+ new revenue growth by leading direct-to-consumer (DTC) business strategy and analytics for Consumer Products team launching Viacom’s entry into DTC business.
• Saved $30MM by optimizing, improving, and automating Back office Finance processes using Robotic Process Automation (RPA) and Artificial Intelligence / Machine Learning (AI/ML) solutions.
• SKILLS FOCUS
• Key Stakeholder Engagement + Buy-in | Revenue Growth | Commercialization Opportunity Assessment | Digital Transformations | Technology-enabled Process Improvements | Centers of Excellence Creation and Leadership | Lean Six Sigma / Continuous Process Improvement | Data Science + Advanced Analytics | Robotic Process Automation (RPA) | Artificial Intelligence (AI) + Machine Learning (ML)

Jan 2015 – Jan 2017 · 2 yrs · Los Angeles Metropolitan Area

• Head of Amazon Customer Excellence System (ACES) team for North America. Ran three teams - "Think" (Business Analytics and Data Scientists), "Teach" (Six Sigma Master Black Belts), and "Deliver" (experienced Operations Managers) to optimize Amazon Supply Chain Performance.
• CONTRIBUTION VALUE
• Realized multimillion-dollar cost save by leading implementation of Optimized Operational best practices; acheived additional triple-digit million dollar cost save based on delivery of technology-driven productivity processes to improve efficiencies. Based on extensive work on Heavy and Bulky media returns analysis, led a team that developed the first instance of photos of delivered packages, significantly boosting customer experience, and later became an industry standard.
• SKILLS FOCUS
• Operations Excellence + Optimization | P&L Responsibility | Customer Service Innovations | eCRM | Change Management | Process Improvement | Advanced Analytics | KPI Benchmarking + Dashboards | Business Intelligence (BI) | S&OP Processes | Supply Chain Management | Continuous Improvement | Lean Methodologies | Six Sigma | Stakeholder Consensus Building | Servant Leadership Training + Talent Development

Jan 2014 – Present · 12 yrs 2 mos · Online

• Teaches MBA and MS courses on Data Science & Business Analytics on Saturdays
• CONTRIBUTION VALUE
• Preparing managers for current and future demand skills as transformational leaders who can effectively leverage advanced analytics insight and technology platforms to optimize supply chain, customer engagement, profitability, and operational efficiencies.
• SKILLS FOCUS
• Mentoring | Training + Talent Development | Transformational Leadership Development | Operations Excellence + Optimization | Supply Chain Management | Logistics | Change Management | Advanced Analytics

Jan 2013 – Jan 2015 · 2 yrs · Los Angeles Metropolitan Area

• Provided transformational strategic Supply Chain Management consulting services to top-tier clients in the High Tech, Media & Entertainment, Consumer Goods, Retail, and Aerospace sectors. Liaised and cultivated ongoing relationships with key clients, partners, vendors, and internal resources.
• CONTRIBUTION VALUE
• Instrumental in ensuring a seamless post M&A integration of Games, Consoles, and Tablet divisions for a large technology company by implementing an end-to-end Sales and Operations Planning (S&OP) blueprint; led a 20% reduction in costs by conceiving a supply chain vision and strategy for $10B consumer goods company as part of restructuring and transformation analysis. Designed and rolled out Global Operational Strategy for a $13B agro-chemicals company.
• SKILLS FOCUS
• Strategic M&A + Post-merger Integration | Operational Improvements | P&L Responsibility | Supply Chain Optimization | Key Stakeholder Relationships | S&OP Strategy Planning + Implementation | Transformational Business Modeling | Project Management Governance | Revenue Management | Executive Coaching Development

Jan 2011 – Present · 15 yrs 2 mos · Brighton, MA

• Advises the Editorial Board on trending topics and articles covering advanced operational analytics and insights, and innovations in operational processes to inform continuous improvement.
• CONTRIBUTION VALUE
• Advancing thought leadership in the impact of data science on organizational transformations and restructurings, operational process improvements, and business strategy in the digital age.
• SKILLS FOCUS
• Thought Leadership | Subject Matter Expertise (SME) | Editorial Advisory

Jan 2011 – Jan 2013 · 2 yrs · Irvine, CA

• Executive Director in E&Y Strategy Advisory group. Responsible for pursuing and delivering Advisory work in Strategy, Operations (Supply Chain), and Technology across all sectors. Most recent clients were Disney, Honeywell, and others from Manufacturing, Media & Entertainment, CPG, Retail, Consumer Electronics, and High Tech.
• CONTRIBUTION VALUE
• Instrumental in realizing multimillion dollars in new revenue by spearheaded Advisory Account team to gain credibility and entry into $56BB manufacturing company Honeywell for C-level consulting solutions delivery; identified over a billion dollars in cost-save opportunities by championing Sales, Inventory, and Operations Planning (SIOP) process-maturity assessment and improvement recommendations.
• SKILLS FOCUS
• New Business Development | P&L Responsibility | Global Supply Chain Management | Enterprise Performance Management | Organizational Transformations | Process Improvements | S&OP Blueprint | Digital Go-to-Market Strategy | Enterprise Cost Reduction (ECR) | Business Segments + Operational Alignments