Vineeta Tikekar

Associate Consultant

Mumbai, Maharashtra, India24 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing across 10 countries in APAC.
Established consumer experience consulting practice.
Improved cafeteria revenue by 35% through innovative programs.

Stackforce AI infers this person is a Marketing and Strategy expert in the Corporate Services and Consumer Experience sectors.

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Skills

Core Skills

Marketing StrategyConsumer ExperienceBrand BuildingStrategic PlanningMarketingProduct DevelopmentStrategic Marketing

Other Skills

AdvertisingAgile MethodologyAnalytical SkillsBankingBusiness StrategyChange ManagementClient EngagementCommunicationCommunications StrategyCompetitive AnalysisConsumer EngagementConsumer InsightCorporate CommunicationsCrisis CommunicationsCrisis Management

About

Led the Marketing function across multiple geographies in Asia Pacific, managing Marketing Strategy, Digital, Consumer Experience, Product development, Brand building, Communications, Public relations and Insights. Being part of APAC and Country leadership teams, have been actively involved in shaping Organisation Strategy, New business models (Both Digital and Physical) and M&A decisions, supporting current and future growth needs. As a spokesperson I have managed visibility of the organization across different media and also actively participated as a speaker in several Industry and Global forums. Actively mentor mid – senior management professionals within and outside the organisation. I enjoy running, reading, trekking, traveling and food.

Experience

Self-employed

Marketing & Strategy Consultant, Corporate trainer, Educationist

Mar 2021 – Present · 5 yrs

Working on multi country projects on Marketing Strategy, Consumer Experience and Future of Work
Corporate trainer - specialising in topics around Change Management, Women empowerment, Marketing and Strategy, Negotiation skills, Problem solving, Customer focus, Collaboration and a variety of Soft Skills
Faculty at Management institutes for courses on "Leadership", "Strategy", "Marketing", "Communications" and "Working across Cultures"

Social MediaCommunications StrategyMarketing StrategyConsumer Experience

Sodexo

Director Marketing, Corporate Services - Asia Pacific

Sep 2015 – Dec 2020 · 5 yrs 3 mos · Mumbai Area, India

As a key member of the Corporate services APAC leadership team, set up the Marketing function for the segment, across the region covering 10 countries, with teams spread across different countries
Support Regional and Country sales bids through Offer based solutions, with a win rate of 85%.
Strengthened the Consumer and Client insight frameworks to support better decisions and superior Experiences for end users
Started the Consumer Experience Consulting practice in APAC. And as part of this process enhanced client engagement and improved the web of influence as well.
Drive brand visibility for the Corporate segment within Asia Pacific through several initiatives promoting thought leadership like industry forum participation, Digital media advocacy and Digital Sales enablement.
Worked on key Global projects like the Workplace of the future Microbattle using Agile methodology to create a Global offer.
In keeping with the future growth agenda, work on new Food models, leveraging Digital, Start-up incubators and Technology partnerships.

Social MediaCrisis ManagementInternal CommunicationsCommunications StrategyMarketing StrategyBrand Building

Sodexo india onsite services

VP Marketing and Communications

Dec 2012 – Sep 2015 · 2 yrs 9 mos · Mumbai Area, India

Led Sodexo India’s Marketing, Innovation and Product development efforts to drive profitability across all the different businesses and consumer segments.
Set up data driven Consumer engagement frameworks. Started the Global Chef and Celebrity Chef programs in the country, which were later adapted for the region. These programs helped improve revenue and footfalls in the cafeteria by 35% on average.
Spokesperson and Brand custodian, handling all ATL, BTL and PR activities for the organization. Also managed Crisis communications.
Worked with Group communications team on several Global campaigns and initiatives which involved interacting with Agencies and Sodexo teams across different geographies.

Social MediaCrisis ManagementInternal CommunicationsCommunications StrategyMarketingProduct Development

Standard chartered bank, india

2 roles

Head of Marketing

Promoted

Jan 2008 – May 2010 · 2 yrs 4 mos

Set up the centralized marketing unit in Malaysia and managed all the Strategic marketing initiatives for the Retail Bank - across all the product lines and consumer segments. This spanned across Marketing communications, Segment marketing & Strategic alliances and Cross sell.
Managed the country marketing budget and planning.

Social MediaCrisis ManagementCommunications StrategyMarketingStrategic Marketing

Sr. Manager Marketing

Jan 2003 – Jan 2007 · 4 yrs

Drove marketing and consumer insights across all Consumer banking businesses.
Implemented target based marketing plans / campaigns for new / existing products and branch launches.
Managed key bank sponsorships – SCB Mumbai Marathon, ICC Champions trophy
Managed marketing across all channels – Branches, Websites & Mobile
In addition to the marketing role, involved in several special projects. These projects were strategic initiatives at both an India and Group level, involving cross businesses, and at times inter- country teams.

Communications StrategyMarketing

Acnielsen

Senior Research Manager

Jan 1998 – Jan 2003 · 5 yrs

Handled a team with independent business responsibilities. Championed ACNielsen’s proprietary brand track product and worked on a variety of projects, across business sectors, addressing business and marketing issues such as Volume Forecasting, Pricing, Product & communication evaluation.