Srinivas B Vijayaraghavan

Business Development Executive

Bengaluru, Karnataka, India22 yrs 5 mos experience

Key Highlights

  • Over 25 years of B2B marketing experience.
  • Consulted for startups that achieved IPO and unicorn status.
  • Published author and guest lecturer on marketing.
Stackforce AI infers this person is a B2B Marketing Consultant with extensive experience in SaaS and tech-enabled industries.

Contact

LinkedIn

Skills

Core Skills

B2b Marketing StrategyMarketing ManagementHigher Education Teaching

Other Skills

Account based marketingAcquisitionsAnalyst RelationsBig Data AnalyticsBrand ManagementBusiness DevelopmentBusiness StrategyCompetitive AnalysisContent ManagementContent StrategyCorporate CommunicationsCustomer EngagementCustomer Focused MarketingCustomer MarketingCustomer Relationship Management (CRM)

About

Srinivas B Vijayaraghavan is a B2B Marketing Consultant, who has been a seasoned startup marketing leader with over 25 years of experience in transforming startups through marketing. He has run marketing for startups in the 0-$300m ARR range which includes 2 companies that went IPO, 1 unicorn and multiple companies that successfully raised rounds of funding. Srinivas has experience across core tech and tech-enabled domains and business models like Saas, Cloud, GenAI, EdTech, Insuretech, Healthtech, ManufacturingTech, among others Srinivas helps startups with founder branding, company narrative building and growth marketing strategies and execution and mentors in-house marketing teams. Srinivas is also a published author of four books on marketing, management, and fiction, and a guest lecturer on marketing and business communications at IIM Lucknow, Alliance University and Dayanand Sagar University, to name a few He holds an MBA degree from IIM Bangalore and is pursuing a PhD from IIM Kozhikode and has two granted patents from USPTO. He is passionate about learning new trends and technologies in the marketing field, and sharing his insights and expertise with others. He also enjoys playing the drums and the bass guitar in his spare time.

Experience

Dayanand sagar university

Adjunct Professor

Aug 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

  • Teach Strategic Decision Making & Methods for the EMBA program
Strategic Marketing ManagementHigher Education Teaching

Transform companies through marketing

B2B Marketing Consultant

Jun 2024 – Present · 1 yr 9 mos

  • I consult with companies on B2B marketing strategy and execution
Inbound Lead GenerationB2B Marketing StrategyDemand GenerationSaaSMarketing ManagementStart-ups+11

Loop

Chief Marketing Officer

Sep 2022 – May 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

Inbound Lead GenerationB2B Marketing StrategyMarketing ManagementSocial MediaBrand ManagementDigital Marketing+8

Gupshup

Vice President Marketing

Jan 2021 – Sep 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

Inbound Lead GenerationB2B Marketing StrategySocial MediaOnline Advertising

Qubole

SVP Worldwide Marketing

Nov 2019 – Jan 2021 · 1 yr 2 mos · Bengaluru Area, India

  • Built a Global Marketing Team in Bangalore for Qubole's Worldwide operations
Inbound Lead GenerationB2B Marketing StrategySocial MediaOnline Advertising

Pluralsight

Country Head - Marketing

Oct 2015 – Nov 2019 · 4 yrs 1 mo · Bengaluru Area, India

  • Ran Marketing for Pluralsight India
  • Pluralsight is the global leader in online learning for professional software developers, IT specialists and creative technologists. As the world’s largest curated professional development platform, the company offers instant access to more than 4,500 courses authored by top experts. With customers in more than 150 countries, Pluralsight serves as a career catalyst, delivering hands-on, practical training for the most in-demand and understaffed jobs of today. For more information, visit www.pluralsight.com.
Inbound Lead GenerationB2B Marketing StrategySocial MediaOnline Advertising

Brillio

Associate Vice President Marketing

Oct 2014 – Oct 2015 · 1 yr · Bangalore

  • Ran Field Marketing
  • Brillio, a global technology consulting, software, and business solutions company enables the successful transformation of businesses facing significant disruption fueled by technology and cultural change.
  • The company utilizes emerging technologies to create new customer experiences, achieve cost efficiencies, and gain competitive advantage. This, along with its key technology partnerships and investments in areas such as analytics, security, ,cloud, mobile, and machine learning, delivers innovative processes and solutions that result in significant market impact. Brillio brings business expertise to clients in the Banking and Finance, Utilities, CPG, Retail, Technology, Media and Entertainment industries.
  • Visit us at www.brillio.com. On Facebook at BrillioGlobal. On Twitter @BrillioGlobal
Inbound Lead GenerationB2B Marketing StrategySocial MediaOnline Advertising

Mobileum (formerly roamware)

Senior Director Of Marketing

Aug 2011 – Sep 2014 · 3 yrs 1 mo · Mobileum

  • Ran Global Marketing
  • Mobileum is Wisdom, not merely intelligence or insight. Our Telco Big Data Analytics solutions promise mobile operators, Just Wisdom® from their biggest underutilized asset – Data. Mobileum’s Traveler Analytics, Customer Experience Management and Data Monetization solutions analyze petabytes of data daily to create revenue generating, experience enhancing Wisdom for 615+ operators across 168 countries. Mobileum’s Just Wisdom® promise is powered by Roamware’s rich brand heritage, leadership and proven innovation. Mobileum combines unmatched experience and judgment to unlock value from mobile operator data like never before. Get Just Wisdom® at www.mobileum.com
Inbound Lead GenerationB2B Marketing StrategySocial Media

Tejas networks

Director Marketing

Oct 2009 – Aug 2011 · 1 yr 10 mos · Bangalore

  • Ran Global Marketing
  • Tejas Networks is a leading innovator of carrier grade communications equipment. Tejas pioneered the development of cost effective, next-generation optical networking products that enable telecom carriers to converge traditional voice-based transmission networks with the new data-dominated networks. Tejas is a market leader in the highly competitive Indian telecom equipment supplier market and is ranked among the top global companies in optical networking. www.tejasnetworks.com
Inbound Lead GenerationB2B Marketing Strategy

Hewlett-packard

Product Marketing Manager

Dec 2007 – Oct 2009 · 1 yr 10 mos · Bangalore

  • Emerging Markets(BRIC) & Global Product Marketing
  • HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. http://www.hp.com.
B2B Marketing Strategy

Ibm

Business Development Manager

Oct 2001 – Nov 2007 · 6 yrs 1 mo · Bangalore

  • Services Marketing & Business Development, Product Support/Development, Services Delivery
  • IBM is a global technology and innovation company that stands for progress. With operations in over 170 countries, IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people everywhere succeed in building a smarter planet. www.ibm.com
B2B Marketing Strategy

Education

Indian Institute of Management Bangalore

MBA — Marketing

Jan 2004 – Jan 2007

Indian Institute of Management, Kozhikode

Doctor of Philosophy - PhD — Marketing

Jan 2021 – Jan 2026

Bangalore University

B.E — Computer Science

Jan 1997 – Jan 2001

Stackforce found 100+ more professionals with B2b Marketing Strategy & Marketing Management

Explore similar profiles based on matching skills and experience

Gopal Lal Mali

Gopal Lal Mali

Mathematics & Science Educator

at St Anselm's Sr. Sec School

Jaipur, India28 yrs exp
EducationCurriculum DevelopmentMathematics
Deepu Sukumaran Nair

Deepu Sukumaran Nair

Lead Account Director

at LinkedIn

Bengaluru, India16 yrs exp
ConsultingEntrepreneurshipLeadershipPublic SpeakingRevenue Generation
Parul Jangir

Parul Jangir

Assistant Professor

at Maharana Pratap University of Agriculture and Technology (MPUAT), Udaipur

Udaipur, India1 yr exp
Pip Karoly

Pip Karoly

Associate Professor

at University of Melbourne

Melbourne, Australia12 yrs 5 mos exp
University LecturingBiomedical Engineering
Rupesh Kumar

Rupesh Kumar

Faculty Lecturer

at Sri Chaitanya Educational Institutions

Bengaluru, India4 yrs 9 mos exp
Anupama Singh

Anupama Singh

Assistant Professor

at University of Lucknow

Lucknow, India14 yrs 5 mos exp
Data AnalysisData Science
suraj chaunal

suraj chaunal

Assistant Professor

at Graphic Era Hill University

Bengaluru, India5 yrs 10 mos exp
Sandeep Panwar

Sandeep Panwar

Mathematics Faculty

at Chaitanya's Academy

Rewari, India9 mos exp
MathematicsTeaching