Nov 2023 – Present · 2 yrs 4 mos

• As an Advisor to CXNet, I am excited to support an organization whose core objective is to create a dynamic platform for CX leaders, CX technology providers, and thought leaders to come together. At CXNet, our mission is to foster collaboration and share insights with the common goal of delivering superior customer experiences.
• In my advisory role, my primary focus is on strategic planning, market expansion, developing and delivering on GTM, and optimising customer engagement frameworks. I aim to support CXNet in identifying and capitalizing on growth opportunities, refining service delivery models, and implementing industry best practices that drive both customer satisfaction and business success.
• My extensive background in marketing strategy, digital transformation, and strategic advisory has provided me with the expertise to help CXNet navigate the complexities of today’s competitive landscape. I am dedicated to fostering collaboration, championing innovative solutions, and setting new benchmarks in customer experience excellence.
• Together with CXNet, I am committed to bringing together industry leaders and technology providers to share knowledge, collaborate on innovative strategies, and collectively enhance the customer experience landscape. Let's connect to explore how CXNet can empower your business to achieve unparalleled customer satisfaction and drive growth. Visit www.cxnet.in for more information on our groundbreaking platform.

Nov 2022 – Present · 3 yrs 4 mos · Gurugram, Haryana, India

• As the Founder & CEO of Marketing Works, I lead a dynamic team committed to transforming how brands connect with their audience. With a laser focus on innovation, we specialize in delivering Organic Social Media Marketing, Account-Based Marketing (ABM), Customer & Market Intelligence, and Value Proposition Development.
• Visionary Leadership: Co-founded MarketingWorks with a mission to revolutionize digital marketing. Defined the company’s strategic direction and established core values that drive our success.
• Market Expansion: Successfully expanded our client base across multiple sectors, including Technology, Fintech, RegTech, Analytics, Media, Social Sector and IT Services, leading to an exponential increase in client acquisitions.
• Strategic Partnerships: Forged key partnerships with industry leaders and tech innovators, enhancing our service offerings and market presence.
• Global Practices: Implemented global best practices into planning, design, delivery and monitoring of marketing services leading to superior CX.
• Client Success: Implemented bespoke marketing solutions that consistently exceeded client expectations, resulting in high client satisfaction and retention rates.
• Thought Leadership: Authored influential articles, blogs and white-papers on marketing trends and innovations, and regularly speak at global conferences, positioning MarketingWorks as a thought leader.

Oct 2021 – Sep 2022 · 11 mos

• Customer marketing for System Integrators, Business Services, Professional Services, Media & Technology customers, besides BT Radianz and Trading solutions.
• Leading marketing for Indirect ( SIs, Telco and CPaaS) channels to help them sell and deliver BT Global's portfolio to their customers.
• Successfully delivered marketing programs including global campaigns for channels and Radianz, ABM activities and joint marketing programs with select channels.

Jun 2019 – Dec 2021 · 2 yrs 6 mos

• My current role is to run Global Customer Marketing for Technology, Life sciences and Business Services (TLSBS) vertical and Americas region, for BT. TLSBS is one of the three, business verticals of BT and contributes more than $1.3 billion towards revenue. With my global team of marketers I am responsible for developing and executing a global customer engagement strategy that complements the growth objectives and sales targets of both the Technology, Life Sciences & Business Services and The Americas regional enterprise units. My role involves developing and driving customer marketing and communications strategy by leading and managing a global virtual team of Account-Based Marketers, Channel Marketers and Marketing Managers. My team designs marketing programs and executes them to support business objectives, including building awareness, demand generation, product launches, whitespace reduction etc., using various activities like ABM programs, Account led and opportunity led initiatives, channel and channel sales led initiatives, joint marketing, and digital campaigns.
• Customers in this vertical include top Global MNCs from various segments, including Business Services, Professional Services, International Government, Pharma & Health care, Life Sciences, Technology and Media, where we sell directly to them and our Channel partners - primarily our System Integrators and Telecommunications channels to serve end customers in multiple geographies, by enabling channels and supporting joint GTM and joint marketing programs for their end customers.

Apr 2018 – May 2019 · 1 yr 1 mo

• ABM Lead for Global System Integrators (SI) vertical, and strategic accounts in – India Middle East, Africa and Turkey. Global SIs and this sub-region has some of BT’s biggest customers.
• Run ABM programme to develop a account based sales- marketing strategy to deepen engagements, increase product penetration, build new pipeline and close existing opportunities.
• Provide strategic and operational direction to all sales supporting units in the fields of Global Marketing to ensure delivery of the financial and performance targets and obligations. Execute one global marketing strategy aligning consistent messaging and approach of both marketing to customers and marketing of GS solutions.
• Build and execute Account specific marketing strategy to take the accounts global and support these accounts in their growth across the globe, by running Account Based Marketing programs, executing marketing campaigns for these accounts at a global scale, build new pipeline and close deals with these accounts globally. Align with the Digital GS Strategy of pursuing accounts globally in multiple geographies and achieving higher product penetration to increase our total share of wallet.
• Develop and execute strategy for Indian SIs to sell-to, sell-with and sell-through to exponentially increase revenues from these accounts from across the globe.
• Executing the global GS marketing strategy for products and accounts –defining, budgeting and implementing the marketing strategy for portfolio to customers and beyond.
• Work closely with sales, product and global marketing teams to develop regional campaigns and account specific plans. Responsible for achieving Revenue, Gross Margin, Order Book and NPS targets for the region

Nov 2016 – Mar 2018 · 1 yr 4 mos

• Responsible for Marketing and Portfolio for India. Define and implement strategy to drive market and product penetration across targeted set of customers in India. This includes marketing communications, image & reputation, channels & operations, customer & market insight, marketing strategy and propositions development.
• Responsible for BT Connect portfolio across Asia Pacific, Middle East and Africa. BT Connect is one of the BT's flagship portfolio including IP Connect, Internet Connect, Ethernet Connect Software defined Network.
• Defining, owning, developing and implementing strategy, new product development, bid management, in-life product/service management and commercial management for BT's Connect portfolio in Asia Pacific, Middle East and Africa markets.

Jun 2013 – Oct 2016 · 3 yrs 4 mos

• Define and drive India strategy, marketing, branding, communication and marketing operations for India. Also lead customer segmentation and targeting strategy for Asia Pacific, Middle East and Africa (AMEA) region.

Sep 2007 – May 2013 · 5 yrs 8 mos

• Driving BT's strategy in India for increasing penetration of products and propositions while continuing to maintain dominant position in terms of market share for Networked IT services. Lead marketing for India operations to build stronger business for BT in India

Dec 2015 – Sep 2022 · 6 yrs 9 mos · Gurgaon

Jan 2004 – Jan 2007 · 3 yrs