Sophia Madhavan

Head of Growth

Dubai, United Arab Emirates17 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Over a decade of experience in digital marketing.
  • Expert in B2B and B2C marketing strategies.
  • Proven track record in team leadership and business growth.
Stackforce AI infers this person is a Digital Marketing expert with extensive experience in B2B and B2C sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing Strategy

Other Skills

AnalyticsB2B MarketingBusiness AnalysisBusiness DevelopmentCRMContentDigital Marketing ContentE-commerceEmail MarketingGoogle AnalyticsInternational BusinessLead GenerationLeadershipManagementMarket Research

About

“Stop selling, start helping” - Zig Ziglar had the right idea! This pithy statement reflects a paradigm shift that’s been happening along the tectonics of the business and marketing realms. I have spent over a decade in Digital Marketing, both in the B2B & B2C domains. This has helped me gauge customer behaviors and the overall key-drivers of business growth. Thus, I had a front-row seat to observe the transitions that have been happening in the digital marketing stage. As more businesses ready themselves to make use of the potential of digital marketing, I realized that there was a void being formed at the center of this digital revolution. There are a plethora of strategies involved in digital marketing that can be quite overwhelming to newcomers in the arena. Moreover, employing these strategies without a game plan would certainly deliver less than stellar results. Get in touch with me and I’ll help you draw up a blueprint that’ll work wonders for your business!

Experience

Mmc ivf

Head - Sales, Marketing & Patient Experience

May 2025Present · 11 mos · Dubai, United Arab Emirates · Hybrid

Ziqitza healthcare ltd.

Head of Marketing

Mar 2024Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

Murgency inc.

Chief Digital Marketing Officer

Dec 2023Apr 2025 · 1 yr 4 mos · Dubai, United Arab Emirates · Hybrid

Independent consultant

Fractional CMO

Feb 2023Apr 2025 · 2 yrs 2 mos · Dubai, United Arab Emirates · Hybrid

  • Have an idea you think will disrupt the Universe? Well, I have some cool ideas, plus a Digital Marketing agency that can help catalyze the process. Team up? Let's talk!
Social Media MarketingDigital Marketing ContentPerformance MarketingLead GenerationTeam BuildingMarketing Strategy+1

Hirequotient

Vice President Demand Generation

Aug 2022Feb 2023 · 6 mos · Bengaluru, Karnataka, India

Pixis

Director - PLG

Jul 2021Jul 2022 · 1 yr · Bengaluru, Karnataka, India

Surveysparrow

Senior Director - Marketing

Feb 2018Apr 2020 · 2 yrs 2 mos · Chennai Area, India

Dr.agarwal's eye hospital

AGM - Digital Marketing

Mar 2016Mar 2017 · 1 yr · Chennai Area, India

Calibrace inc

Director Marketing

Aug 2015Feb 2016 · 6 mos

Freshworks

2 roles

Manager - Online Marketing (Campaigns)

Dec 2014Jul 2015 · 7 mos

Sr. Marketing Analyst

Mar 2012Nov 2014 · 2 yrs 8 mos

  • Search Engine Optimization & PPC Marketing

Mphasis

Senior Software Engineer

Sep 2010Feb 2012 · 1 yr 5 mos

  • 1. MphasiS Web site Management - Co-ordination & Implementation
  • 2. SEO Training to Corporate Content Development Group
  • 3. Create User Manuals & Online Help Content for an eCommerce Web site.
  • 4. Deliver PMO & Audit related operations for an Insurance Client.

Temenos

Technical Writer

Jun 2010Sep 2010 · 3 mos

Zoho corporation

Technical Writer

Dec 2007May 2010 · 2 yrs 5 mos · Chennai

  • Roles & Responsibilities:
  • 1. Analyze/Design/Develop content for the Product's Website.
  • 2. Improve web site traffic by incorporating SEO - Organic standards.
  • 3. Track the Website Traffic and Downloads using Google Analytics.
  • 4. Work on Product Press Releases & Newsletters
  • 5. Write Case Studies based on inputs received from Customers
  • 6. Analyze/Design/Develop White Papers
  • 7. Write Technical Documents to be used by Network Admins.
  • 8. Create User Manuals for End Users.
  • 9. Develop Product Training Materials.

Lionbridge

Technical Writer - Trainee

Feb 2007Dec 2007 · 10 mos

  • Roles & Responsibilities:
  • 1. Write User Manuals for HP-Printers.
  • 2. Prepare Templates for Medical Consent Forms.
  • 3. Create Wireframes using MS Visio, for Technical Documentation.
  • 4. Review & Edit Grammar Courseware Exercises.

Citi group

Jr. Accounts Executive

Jun 2004Mar 2005 · 9 mos

  • Customer Service | Cross-selling

Education

Indian Institute of Management, Indore

Post Graduation Certificate in Sales & Marketing(PGCSM) — Sales & Marketing

Jan 2008Jan 2009

National Institute of Information Technology

Advanced Programme in Digital Marketing — Digital Marketing

Jan 2010Jan 2010

University of Madras

MCA (Distance Education) — Computer Science

Jan 2005Jan 2008

Anna University Chennai

Certificate In Technical Writing — Technical Writing

Jan 2006Jan 2007

University of Madras

BSc. — Computer Science

Jan 2000Jan 2003

Adarsh Vidyalaya

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