Heather MacLeod

CEO

Chicago, Illinois, United States29 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Led marketing strategies for multi-billion dollar organizations.
Created a consumer behavior research platform.
Passionate advocate for female leaders in technology.

Stackforce AI infers this person is a Marketing Executive with expertise in B2B technology and digital transformation.

Contact

heatherkim@msn.com LinkedIn

Skills

Core Skills

Marketing StrategyDigital MarketingBusiness DevelopmentAdvertisingAccount ManagementMedia Planning

Other Skills

Advertising CampaignsAnalyticsArtificial Intelligence & AnalyticsB2B MarketingBusiness GrowthBusiness StrategyClient ManagementCloudCompetitive AnalysisCompetitive IntelligenceConsumer behavior researchConsumer-facing industry sectorsCorporate Solutions MarketingDigital EngineeringGlobal Marketing

About

As EVP & Chief Marketing Officer of the Americas at Capgemini, I oversee the holistic marketing strategy, planning and operations across our region. I sit on Capgemini's Executive Committee for the Americas. Capgemini is a global leader in end-to-end consulting, digital transformation, technology, and engineering services. We work with clients to transform and grow their businesses, powered by innovation and the absolute latest technologies. We believe that digital transformation should benefit society and remain committed to ensuring Capgemini plays an active and responsible role within the communities where we live and work. Headquartered in Paris, France we have 360,000 people in nearly 50 countries with reported revenues of €22B. I am also passionate about helping our current and next generation of female leaders in technology drive the conversations necessary to show up with greater empathy, equality and ethical responsibility as we work together towards a bold and brave new future.

Experience

Capgemini

EVP | Chief Marketing Officer – Americas

Dec 2022 – Present · 3 yrs 3 mos

As EVP & Chief Marketing Officer of the Americas at Capgemini, I oversee the holistic marketing strategy, planning and operations across our region. I sit on Capgemini's Executive Committee for the Americas.

Digital MarketingMarketing StrategyIntegrated MarketingBusiness DevelopmentCompetitive Intelligence

Cognizant

VP | Chief Marketing Officer – Digital & Technology

Dec 2020 – Nov 2022 · 1 yr 11 mos

As Global CMO of Cognizant’s Digital Business & Technology and a member of the Executive Leadership Team, I led the marketing strategy for our multi-billion dollar organization with services that include Artificial Intelligence & Analytics, Interactive, Digital Engineering, Connected Products (IOT), Applications, Infrastructure and Cloud.

Marketing StrategyArtificial Intelligence & AnalyticsDigital EngineeringCloudDigital Marketing

Publicis sapient

VP | Global Head of Marketing – Industries & Alliances

Nov 2018 – Dec 2020 · 2 yrs 1 mo

Led the global marketing and go-to-market strategy across our industry portfolio. Owned by Publicis Groupe, one of the largest marketing and communications companies in the world, Publicis Sapient helps companies reimagine and transform their businesses in this digital era. Recognizing that consumers are now driving the future of digital, I led the effort to create a consumer behavior research platform to analyze how consumers are redefining interactions and expectations across every facet of one's life cycle, calling it "The Digital Life Index."

Global MarketingGo-to-market strategyConsumer behavior researchMarketing StrategyDigital Marketing

Jll

EVP | Managing Director | Head of Corporate Solutions Marketing

Dec 2014 – Nov 2017 · 2 yrs 11 mos

Partnered with JLL’s Corporate Solutions Global CEO to shape our CS2020 and Beyond vision, strategy and roadmap to align, focus and inspire 35,000 employees. Led the global repositioning effort to elevate our perception in marketplace from a traditional real estate services provider to a technology-led partner focused on the “Future of Work.” Also led the go-to-market global product launch and subsequent marketing strategy for RED, JLL’s insights and analytics platform.

Corporate Solutions MarketingGlobal repositioningGo-to-market strategyMarketing StrategyBusiness Development

Accenture

Head of North America Marketing

Apr 2003 – Nov 2014 · 11 yrs 7 mos

Led the North America marketing for Accenture's Products Operating Group. Focused heavily on driving business growth by strengthening our reputation, relationships and revenue - working across key consumer-facing industry sectors including automotive, industrial equipment, construction, travel and transportation, hospitality, infrastructure, retail, consumer goods and life sciences.

North America MarketingBusiness GrowthConsumer-facing industry sectorsMarketing StrategyBusiness Development

Leo burnett

Account Management

May 1995 – Feb 2002 · 6 yrs 9 mos

Managed and led multi-million/billion dollar, award-winning advertising campaigns (television, print, radio) for Fortune 100 global clients including McDonald's, Reebok, United Airlines and General Motors at one of the most iconic and prestigious global brand advertising agencies.

Account ManagementAdvertising CampaignsClient ManagementAdvertising

Young & rubicam

Media Planner

May 1994 – Apr 1995 · 11 mos

Designed response-driving media placement schemes to optimize awareness and drive revenue growth on the Sears, Roebuck and Co. account, partnering with marketing agency Wunderman Cato Johnson to create an integrated, omni-channel “Softer Side of Sears” promotional campaign.

Media PlanningResponse-driving media placementIntegrated campaignsAdvertising