Susan Theresa Davis — Head of Design

Design gives me purpose and for almost a decade and have immersed myself in branding digital products. I have collaborated with on-demand, payments, FMCG and healthcare services, shaping their brand identities. Navigating through countless app refreshments, marketing campaigns, and PMR cycles, I also value fostering a robust work culture. You'll find me at the heart of the discussions on a new product or a design update. I firmly believe in the transformative power of people and embrace the creative chaos with my problem-solving and project management skills. Outside of work, I rejuvenate through my passions for art, photography, and interior design! Senior Designer, Curefit Spearheaded the initiative for a unified visual language across Curefit's product verticals: eat.fit, cult.fit, and mind.fit. Defined distinct creative visual styles for each vertical to mirror their unique character. Implemented a comprehensive strategy covering website design, creative campaigns, emailers, merchandise, outdoor events, and communication across platforms. Emphasised consistency while highlighting the individual attributes of each vertical within Curefit. Extended the cohesive visual language to offline products, including hoardings, outdoor event venues, graphic elements in Cult centres, ensuring a seamless translation of the brand into physical spaces. Focused on transforming the product experience, ensuring a seamless transition from digital interfaces to physical manifestations like posters and hoardings. Prioritized enhancing user experience in line with the brand's core values of empowerment, innovation, transparency, and inclusion. Visual Designer, Flipkart Experience in personalisation of emailers based on data driven research approach. Working closely with the CRM team, involving emailers and push notification. Promotional mailers with specific target group were defined and successfully templated them. Building mailer identities for Half price Store, Wow mailer, Home mailer, Price point stores which were tested and experimented for a period to come up with desired open rates and click rates. Creative conceptualisation and pre-planning of the campaigns. Olympics Campaign #RiseAtRio has received immense appreciations and a lot of social media mentioning. Illustrator ’Frida Kahlo’ , a low-poly portrait of Frida Kahlo was featured on “Frida’s Obsession” , a book published by Santa Monica , Barcelona, Spain.

Stackforce AI infers this person is a branding and design expert with a focus on digital products in the B2C sector.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 8 mos