Sep 2023 – Oct 2024 · 1 yr 1 mo · Remote

• I led the Sales Enablement and Education program amongst other Product Marketing projects at inFeedo

Jul 2023 – Oct 2023 · 3 mos · Remote

• Worked on multiple Product Marketing projects with TripleDart Digital. Helped with Positioning,
• outlining an ICP, TAM research, and website structure + web pages for a few pre-launch startups.

Jun 2022 – Apr 2023 · 10 mos · Chennai, Tamil Nadu, India

• Part of the marketing team at Donut.cx (part of Lummo, until it shut operations in 2023).
• A few highlights
• ● Plotted the website structure and navigation and churned out content for several pages
• ● Led, executed, and formulated the final pricing model after researching various models (Flat,
• Seat-based, Seat + Usage, and Usage-based models)
• ● Influenced Product roadmap through extensive market research, competitive analysis of
• market leaders

Apr 2021 – Jun 2022 · 1 yr 2 mos

Apr 2020 – Mar 2021 · 11 mos

Jun 2019 – Mar 2020 · 9 mos

Jan 2019 – May 2019 · 4 mos

• Product Marketing intern, Freshchat - A modern live chat tool for lead generation, customer support and customer engagement
• 1. Handled social media handles of Freshchat on Linkedin, Twitter and Facebook - Responsible for daily rollout of posts concerning blogs and product updates.
• 2. Undertook email campaigns to generate leads
• 3. Developed an Alexa skill for Freshchat under learning and customer support
• 4. Created a detailed Udemy course on "Best Practices in Customer Support" as part of a branding exercise. The course currently has 1500+ students enrolled
• 5. Used Amazon polly to create audio files for a customer support learning centre

May 2018 – Jun 2018 · 1 mo · Thanjavur, Tamil Nadu

• Consultant for creating awareness about SBM (Rural), under the District Collectorate, Thanjavur, GoI. Tasked with the re-check of claims regarding 100% ODF at Monnaiyampatti, a remote village in Thanjavur.
• Completed a preliminary survey regarding the no. of houses and other details including the number of water sources available in the village, any public toilets, their condition.
• Worked with Panchayat clerk and Solid-waste management teams at the village to get important details regarding the houses with toilets, reasons as to why the toilets were not built.
• Campaigned Door-to-Door and compiled the list of reasons and helped understand both sides of the coin, the Government’s and the villagers’.
• Educated people about the financial incentives of the program and made them aware regarding the scheme and helped them contact the officials to construct a toilet.
• Basic sanitation and hygiene practices, were taught to the children, including handwash and proper maintenance of a toilet, by using competitions and demonstrations.
• Organised a Drawing Competition was held with the theme “Clean and Green India”. Taught children to make paper bags and were motivated to reduce the use of plastic bags at the campus.
• A report was later submitted and other presentations were done to the Panchayat clerk and the Nodal officers inspecting the event.

May 2017 – May 2017 · 0 mo · Chennai, Tamil Nadu

• Wheels India Pvt. Ltd, is a company that manufactures wheels for various global automobile companies. I was assigned to the Earth Movers Section and Passenger Cars Section.
• At the Internship, I learnt about the various Welding Techniques, like submerged arc welding. I also worked on a fully automated production line associated with the passenger cars section.