Dec 2022 – Jan 2024 · 1 yr 1 mo · Pune, Maharashtra, India · Hybrid

• Strengthened Amdocs's Digital BSS portfolio by seamlessly integrating DataOne/AIDP, an intelligent data platform. DataOne empowers digital BSS suite products with advanced analytics, profiling, Artificial Intelligence, Machine Learning and Generative AI, unlocking deeper customer understanding and smarter decision-making.
• Empowering tier-1 customers and digital suite products with intelligence to solve complex business problems with Analytics, Artificial Intelligence, ML models, and a dedicated MLOps platform.
• Building a robust data pipeline (ETL): collector, transformer, aggregator and data warehouse to ensure diverse data sources feed into powerful analytics and machine learning.
• Gathering requirements, defining business value for every feature, prioritizing them, ensuring timely delivery and constantly monitoring success metrics.
• Seamless cross-continental collaboration with business stakeholders, cross functional product managers and engineers to ensure product success.
• Work closely with architecture teams to define platform architecture, APIs, and integrations,
• to ensure alignment with business and user needs.
• Leading Generative AI and LLM integration in DataOne, identifying and implementing use cases.
• Working closely with marketing to promote DataOne both internally and externally, ensuring a clear and compelling message.

May 2021 – Nov 2022 · 1 yr 6 mos · Delhi, India

• Launched OCEAN, an innovative Omni-channel Marketing Automation platform designed to craft personalized and contextual customer communications. Navigated OCEAN from ideation to launch, overseeing strategy, development, and execution.
• OCEAN empowers businesses to:
• Automate campaigns effortlessly with journey orchestration, CDP, behavioral analytics, and real-time segmentation.
• Hyper-personalize communication based on rich customer insights, fueled by a conceptual AI/ML data platform.
• Deliver seamless user experiences through global, cross-functional collaboration, ensuring flawless design, execution, and UAT.
• Embrace an API-first approach with independent microservices, fostering agility and future-proof architecture.
• Beyond OCEAN, I also:
• Conceptualized and implemented AI/NLP chatbot solutions for diverse industries like Travel, Hospitality, and Healthcare.
• Contributing to the development of SendClean, an enterprise-grade email solution serving both marketing and transactional needs.

Jan 2016 – Oct 2020 · 4 yrs 9 mos · Gurugram, Haryana, India · On-site

• Managed the end-to-end product lifecycle, from concept development to the creation of user stories, implementation of Go-to-Market (GTM) strategies, execution of A/B tests, and conducting ROI analysis. Enabled seamless collaboration between clients and internal stakeholders.
• Oversaw development of LiveScreen, one or the largest contextual promotion platform over mobile devises.
• Helped in developing MEGAN, a Real-time and location-based alerts system without the need for cell service or internet network during natural disasters or emergencies
• Expertise in data collection and analysis to gain insights into consumer behavior.
• Application of industry knowledge to formulate strategic business plans.
• Identification of opportunities to expand business with existing clients and acquire new ones.
• Helped tier-1 customers to achieve their objectives through effective solutions.

Oct 2013 – Jan 2016 · 2 yrs 3 mos

• Product owner: Recommendation Engine (RE)
• Business Transformation using data-driven insights, behavior analysis, Machine Learning (ML) & Artificial Intelligence (AI).
• Maintain strong relationships with key contacts, growing account and generating more revenue.
• Responsible Business analytics-based Personalization Engine road-map.
• Applied predictive models and machine learning techniques to solve actual business problems like a content recommendation, churn prediction, and retention.
• Improving customer experience: Improved customer buying experience by building "Next Best Action" and by “Re-targeting Intenders” of various storefronts.
• Achievements:
• Revamped customer consumption storefronts and delivered per user consumption almost 3 times.
• With Machine-learning based analytics engine revenue grew more than 10 times in 18 months.

Dec 2010 – Oct 2013 · 2 yrs 10 mos

• Led innovation and growth of Airtel’s largest value-added services like Hello Tunes(Caller ring back tone), My-Tunes(revers RBT), Voice Mail, and Miss Call Alert by analyzing the demand patterns and competitive landscape.
• Supervised & enhanced service usage & revenue, administered end-consumer experience.
• Formulated reports & led analysis with monthly presentations to internal & external clients.
• Created business cases and manage content alliances with other digital content partners.
• Achievements:
• Ring Back Tone revenue touched “ALL TIME HIGH” during this time.
• Successfully launched an innovative real-time impulse creation program, ethnic segmentation, personalized tunes which brought relevance and increased customer uptake by 50%.
• Star Talent and Credo Cap award for quality project management and revenue growth.

Dec 2008 – Dec 2010 · 2 yrs · Noida

• Planning and executing promotional campaigns over multiple BTL promotion channels like SMS, OBD, IVR’s, etc. Ensuring maximum up-time, quality of service delivery.
• Defining workflow and co-ordination for SMS, Voice, and IVR based services across the country.
• Tracking & analyzing all the KPIs & changing promotion strategies to increase revenue.