Gauransh Arora

Digital Marketing Specialist

Delhi, India4 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • MBA in Sports Management with a focus on Marketing
  • Experience in diverse sports marketing roles
  • Passionate footballer with leadership skills
Stackforce AI infers this person is a Sports Marketing Professional with expertise in event management and product marketing.

Contact

Skills

Core Skills

MarketingSports MarketingProduct MarketingMarketing StrategyOperationsEvent ManagementSalesBusiness Development

Other Skills

CommunicationContent DevelopmentContent MarketingEasily AdaptableEvent MarketingLeadershipManagementMicrosoft ExcelProject ManagementPromotional MarketingSocial Media MarketingSocial Media StrategySports AnalysisSports CoachingTeam Management

About

On a path where I am learning and specializing in the environment which is going to make my passion as my profession. I am an Ex-Premier Futsal player and a passionate footballer since childhood and I credit my game for teaching me the life-lessons at every stage of my life. I have completed my MBA in Sports Management in specialization Sports Marketing from Symbiosis School of Sports Sciences, Symbiosis International University, Pune. I am also a sports management professional with experience in working under various organizations in multiple domains such as business development, marketing, content marketing, sponsorships, and event operations. Most of it includes > handling online and offline marketing channels, content & sales strategy, content marketing, product marketing, social media marketing, B2B marketing and sales, B2C , promotional marketing campaigns, basic digital marketing, Sales and promotions, social media growth and performance, event marketing, media collaborations. I like to take up challenges and learn everything by gaining practical knowledge and to deliver the results with my creativity, hard work, professionalism and efficiency.

Experience

Baazi games

2 roles

Product Marketing Manager

Promoted

Apr 2022Present · 3 yrs 11 mos · New Delhi, Delhi, India

Product MarketingMarketing Strategy

Associate Product Manager- Marketing & Operations

Oct 2021Mar 2022 · 5 mos · New Delhi, Delhi, India

MarketingOperations

Sportsbaazi (formerly ballebaazi)

Assistant Brand and Marketing Manager

Oct 2021Present · 4 yrs 5 mos · On-site

MarketingSports Marketing

Abhinav bindra foundation

Content and Marketing

Feb 2021Aug 2021 · 6 mos · New Delhi, Delhi, India

  • Developed & designed the operational program on Youth Olympism.
  • Bringing media channels on board for collaboration.
  • Created and executed social media plan/strategy for multiple programs along with creatives design and execution.
  • Pitching foreign universities and IOC officials with an aim to bring them on board.
  • Overall marketing of the program.
  • Capturing minutes of meeting and report generation.
  • Prepared marketing deck & PPTs to bring sponsorships and panelists for the webinar program on Youth Olympism.
  • Assisting social media team.
  • Potential ideas for the collaboration with other brands on barter.
  • Giving presentations to re-known Indian athletes, took their feedbacks for changes and improvements and further inviting them.
  • Coordination with cross-functional teams ensuring continuous coordination among all stakeholders
  • One to one and personalized invitations to Top B-schools, IITs , IIMs , sports organizations and other sports management institutes for the webinar with Prof. Muhammad Yunus.
  • Worked closely with Social Impact Head and Project Manager to deliver the results efficiently.
  • Worked throughout on content, documentation, PPTs, and assisted the CSR head for the CSR program.
Content MarketingSocial Media MarketingEvent MarketingMarketingEvent Management

Sports flashes

Sports Producer- Marketing

Aug 2020Jan 2021 · 5 mos · New Delhi, Delhi, India

  • Developed the marketing and sales strategy for fantasy product.
  • Content development & marketing of all products.
  • Market research to identify product improvement and opportunities
  • Majorly involved in the marketing of Fantasy App online & offline for IPL, Diwali Campaign , India vs Australia Cricket etc.
  • Researching, planning and execution of social media strategy.
  • Responsible for handling all the social media handles of the organization i.e. Sportsflashes & Sportyjackpot.
  • Managing content and social media strategy across all platforms (Instagram, Facebook, Twitter
  • and LinkedIn), ensuring timely completion of all deliverables of all planned campaigns.
  • Allying closely with design team to get the finest of promotional materials for online and offline marketing.
  • Managing and executing Push notifications/SMS/Email/In-app campaigns.
  • Hired social media influencers for promotion of the products.
  • Closely worked with the Product manager for the improvisation of the product and to deliver the best results for the fantasy application.
  • Responsible for handling and monitoring work of influencers and affiliate marketing.
  • Pitching sales team and dealers about product and changes/updates.
  • Creating contests, rewards, and improvisation of the product.
Marketing StrategyContent DevelopmentSocial Media StrategyMarketingSales

Minerva punjab football club

Business Development Intern

Apr 2019Jun 2019 · 2 mos · Chandigarh, Chandigarh, India

  • Pitching and converting potential sponsors and organizing Chandigarh Youth League ( CYL ) 2019.
  • LOC Member > Asian Football Confederation (AFC 2019) Match for MPFC
  • LOC Member > Chandigarh Youth League 2019
  • Making cold calls to all the potential participants and schools.
  • Conducting trials for U-18 and senior category.
  • Conducting training sessions for the academy players.
  • Operational work for U-15 I-league matches.
  • Organizing the AFC CUP 2019 home games of MPFC at Kalinga Stadium.
  • I also assisted the team in ground bookings.
  • F&b manager and contributed to all the operational tasks on the AFC matchdays.
  • Assisted senior team coach and team manager throughout the training sessions.
  • Documentation and VISA work of all the international players of the MPFC senior team.
Business Development

Sports authority of india

Special Event Coordinator - Khelo India

Jan 2019Jan 2019 · 0 mo · Pune, Maharashtra, India

  • Worked as a head of coordinators and interns in sports specific event ( Table Tennis ) at Khelo India Youth Games 2019.
  • Also managed athletes and their guardians for the services.
  • Worked under VIP management team for the final day and closing ceremony.
  • Responsible for match operational activities for the table tennis venue.
Event Management

Atp tour, inc.

Event Management Intern

Dec 2018Jan 2019 · 1 mo · Pune, Maharashtra, India

  • Worked at ATP 250 Tata Open Maharashtra as an intern with VIP team and inground marketing operational work.
  • Worked with the player services and accreditation team.
  • Worked and helped the tournament directors in the Premium lounge as a VIP and Premium Lounge in charge for the players, guests, and their services.
  • Strategizing and managing the operational activities and kiosks with the Fan Park team for all the sponsors of the event.
  • Also, assisted the transportation team .
Event Management

World football summit

Attendant

Sep 2018Sep 2018 · 0 mo · Community of Madrid, Spain

Event Management

Havells india ltd

Marketing Intern

Jun 2017Aug 2017 · 2 mos · New Delhi Area, India

  • Completed my internship in Havells India Ltd as a management trainee in the field of marketing for the Personal Grooming Products of Havells.
  • Responsible for pitching the Havells dealers.
  • Represented Havells headquarters for PG products across all retailers and wholesalers.
  • Presentations for B2B Marketing and closing the deals. Assisting deputy manager.
  • Contacted and interacted with sponsors and introduced them with new ranges. Market Research and Report preparation.
Marketing

Education

Symbiosis School of Sports Sciences (SSSS)

Master of Business Administration - MBA — Sports Management

Jan 2018Jan 2020

Rukmini Devi Institute of Advanced Studies

Bachelor of Business Administration - BBA — Marketing

Jan 2015Jan 2018

S. S. Mota Singh Sr. Sec. Model School

Business/Commerce — General

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