Zeshan Mohd

Sales Executive

Noida, Uttar Pradesh, India14 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years of experience in digital marketing.
Adobe Certified Expert in multiple Adobe products.
Proven track record in managing successful SEO and PPC campaigns.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on SEO and SEM in the MarTech industry.

Contact

Skills

Core Skills

Search Engine Marketing (sem)Advertising

Other Skills

Adobe AdcloudAdobe AdvertisingAdobe AnalyticsAdobe Marketing CloudAdobe Media OptimizerAdobe ad cloudAdobe audience managerAdobe media optimizerAdvertising cloud searchBing AdsBloggingCompetitive AnalysisContent WritingCustom Facebook PagesDreamweaver

About

Digital Marketing Consultant 🎯 SEO | PPC | SMO🎖 Adobe Certified Expert ✔ Search ✔ Analytics✔ Strategy Google Adwords & Microsoft Ads Accredited Professional working as an Account Manager on Adobe Advertising Cloud Search (formerly Adobe Media Optimizer - AMO) My Professional Snap: ✔ Proactive Digital Marketing Professional with 10+ years of exp in Search Engine Marketing, Search Engine Optimization and Social Media Marketing. ✔ Adobe Certified Expert in Adobe Analytics (Omniture), Adobe Media Optimizer (AMO)/ Advertising Cloud Search & Adobe Qualified - Adobe Experience Platform Professional. ✔ Google Ads & Shopping Advertising Certified Individual. ✔ Strong Web Analytics skill, documentation & Proposals. ✔ Ability to grasp new technologies and tools quickly and apply them in jobs. ✔ Managed projects from conception to production independently as well as in a team, defining the scope, project plans, prioritizing work, on-page / off-page optimization. Specialties : Adobe Analytics, Ad Cloud Search, Adobe Advertising Cloud, Digital Marketing AMO, SEO, Search Engine Optimization, SEO strategic planning, SEM, social media marketing, client communications, Search Media Optimization(SMO), Web Analytics, WMT

Experience

Adobe

4 roles

Senior Account Manager

Promoted

Feb 2025 – Present · 1 yr 1 mo

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Pay Per Click (PPC)AdvertisingAdobe AnalyticsAdobe Advertising

Account Manager

Feb 2021 – Jan 2025 · 3 yrs 11 mos

Associate Account Manager

Feb 2019 – Feb 2021 · 2 yrs

Track and measure campaigns performance to further optimize ROI on spending and ensure growth in traffic & conversions at a low CPA.
Campaign builds, Audits, Performance Analysis, Optimization and recommendations on including / excluding audiences / keywords / creatives etc.
Engage with the Product team - Adobe Advertising Cloud Search to improve efficiency of campaigns or analyze consumer behavior with new features in dashboard / UI
Manage multiple client engagements simultaneously and solve their queries related to the bidding tool.

Digital Marketing Consultant

Aug 2016 – Jan 2019 · 2 yrs 5 mos

Manage Paid Search for NA Clients.
Hands on experience on third-party automated bidding tool AMO (Adobe Media Optimizer)
Handling Tech-only side of the business (Includes client interaction, product query & resolution)
Proactive account audit for scope of optimization.
Deep dive into search term reports for keyword expansions.
Negative keyword research through search query analysis.
Analyze campaign capping and to be sure no campaigns are capping out.
Landing page analysis for any URL breaks or error response codes.
Quality score analysis for keywords and scope to improve.
Aggregate and analyze search campaign data, track and report on paid search metrics.
Reporting for billing perspective.

Media mosaic

SEO Account Manager

Oct 2014 – Aug 2016 · 1 yr 10 mos · Noida, Uttar Pradesh, India

● Providing SEO services to International & Domestic clients
● Communication through calls and mails
● Responsible for sending reports and updates to clients
● Inter Department coordination
● Ensuring timely delivery of client reports feedback and scale-ups

Decksen

SEO Team Lead

May 2013 – Oct 2014 · 1 yr 5 mos · Greater Delhi Area

Responsible for leading and mentoring a team of SEO analyst to drive business goals.
Decision maker about the day-to-day operation of the team members, including management of work assignments by them.
Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
Responsible for all the Technical Audits & ensuring that the client website is following all the SEO best practices.

Tripster solutions pvt ltd

2 roles

Sr. SEO

Promoted

Jul 2012 – May 2013 · 10 mos · Gurugram, Haryana, India

Responsible for SEO programs of Globester.com
Responsible for managing Junior SEO's of my team.
Recruiting of SEO team.
Provide SEO guidance & tips to Jr. SEO
Developing and improving websites to enhance natural search rankings
Responsible for All OnPage Changes.
Optimizing Landing Pages & Contents.
Making website User as well as Search Engine Friendly
Managing Facebook Campaigns of Globester.com
Responsible for checking all 404 errors & Server errors from Webmaster Tool and fixing it up.
Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing

SEO Executive

Apr 2011 – Jun 2012 · 1 yr 2 mos · Gurugram, Haryana, India

Website Analysis, generated pre-optimization report, prepare on-page SEO Check list
Depth keyword research, competitor analysis, SERP analysis, keyword density, studying & analysis of search data from Google Analytics
Guided the team of directories and link builders to achieve their target.
Google Analytic Tracking Metrics, Setup funnel/Goal, exit page bounce rate, conversion & top keywords traffic analysis
Managed Content structure of Globester.com, Interlinking of Website
Optimized landing pages to ensure maximum returns are met
Researched on latest updates and quickly applying them in job