Pitichoke Chulapamornsri, CPA, CFA

CEO

Bangkok, Thailand15 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over a decade of experience in marketing and finance.
  • Co-founded a successful online farmers market.
  • Led innovative marketing strategies in AgTech.
Stackforce AI infers this person is a leader in AgTech and FinTech with a strong marketing and business development background.

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Skills

Other Skills

AnalysisCorporate FinanceData AnalysisEntrepreneurshipFinanceFinancial AnalysisFinancial ModelingInvestmentsLeadershipManagement ConsultingMandarinMicrosoft ExcelPowerPointPrivate EquityPublic Policy

About

Pitichoke Chulapamornsri is the Senior Director of Marketing Innovation at Agoda. He has a decade of combined marketing, finance and business development experience. Pitichoke began his career as a Senior Analyst in Goldman Sachs’ Private Equity Group where he led portfolio analytics and risk management projects for a fund-of-funds with over $35 billion in committed capital. An entrepreneur at heart with a passion to leverage technology to improve the world, Pitichoke left Goldman and co-founded Happy Farmers, a first-of-its-kind online farmers market founded on a mission to improve the economic wellbeing of Thai farmers. Following Happy Farmers, Pitichoke became a founding team member and the Director of Business Development at Neighborly Securities, a FinTech company with a mission to democratize access to municipal bonds. Pitichoke’s career came full circle back to the world of agriculture, and he served as Senior Vice President of Marketing, Business Development, and Finance at Crop One Holdings, Inc., a vertical farming company that owns FreshBox Farms in Millis, MA, and a joint venture with Emirates Flight Catering in Dubai. More recently, Pitichoke was the Chief Revenue Officer at Sensei Ag an AgTech company founded by Larry Ellison with the mission to improve wellness through sustainable farming. When Pitichoke is not identifying the next biggest breakthrough in AgTech, you can find him on the speaking circuit presenting at a wide range of events from global farming and technology conferences to TED Talks and even SXSW. Pitichoke earned his BBA in Finance and International Business (cum laude) from the University of Washington and his Masters in Public Policy from Harvard University’s John F. Kennedy School, where he served as President of the Student Government.

Experience

Agoda

4 roles

Senior Director of Finance

Oct 2025Present · 5 mos

  • Head of Fintech and Business Initiatives

Senior Director of Marketing

Promoted

Jul 2023Oct 2025 · 2 yrs 3 mos

  • Led the customer marketing, performance and growth marketing teams.

Head of Flights Commercial (Interim)

Jul 2023Mar 2024 · 8 mos

  • Oversaw the Flights Commercial team in APAC during the search for a new Head of Flights Commercial. Managed a diverse team comprising Commercial Directors across 12 markets, analytics, and flights operations teams.

Director, Marketing Innovation

Apr 2022Jul 2023 · 1 yr 3 mos

  • Led the marketing teams for Agoda's newest product offerings: Flights, Activities, Packages, and Agoda Homes.

Harvard club of thailand

Executive Committee Member

Jan 2023Oct 2025 · 2 yrs 9 mos · Bangkok, Bangkok City, Thailand

Aigen

Member Of The Board Of Advisors

Jan 2022Present · 4 yrs 2 mos · Seattle, Washington, United States

Sensei ag

Chief Revenue & Marketing Officer

May 2020Oct 2021 · 1 yr 5 mos · San Francisco Bay Area

  • Sensei Ag is a market-changing AgTech company on a mission to solve global gaps and inconsistencies in nutrition, food safety, and food security through the transformative power of data. Guided by the incomparable capabilities and insights of our founders, technology entrepreneur and Oracle Co-Founder Larry Ellison and esteemed physician and scientist Dr. David Agus, we design, develop and deploy cutting-edge agricultural technologies to build a better, more stable food supply that is capable of feeding our entire world nutritionally-relevant, delicious, affordable meals. We are the present and the future of farming, fostering agricultural innovations that will improve and support human health and wellness for decades to come. Sensei Ag: driven by data; grounded in science; focused on wellbeing. Learn more about our innovations in agriculture by visiting our website at sensei.ag.

Crop one holdings (freshbox farms)

SVP, Marketing, Business Development, and Investor Relations

Jan 2019Apr 2020 · 1 yr 3 mos · San Francisco Bay Area

  • California-based, Crop One Holdings is a vertical farming technology company that produces fresh, ready-to-eat produce in a sustainable manner for its customers. It operates two subsidiaries: FreshBox Farms in Millis, Mass., and a joint venture with Emirates Flight Catering in Dubai South, United Arab Emirates. Crop One has been in continuous commercial production longer than any other vertical farmer in North America. The company’s patented, proprietary technology and plant science put it ahead of its competitors, producing the highest crop yields in the industry, but at 25% to 50% of the capital cost of other vertical farming companies.
  • Responsibilities:
  • Own and execute the company’s international business expansion and B2B commercialization plan
  • Design, implement and monitor B2B and B2C marketing strategies to increase brand awareness for Crop One and its subsidiaries--FreshBox Farms, Crop One Tech, and Emirates Crop One
  • Initiate media outreach with a PR firm, resulting in coverage by The Economist and Time Magazine
  • Conduct a variety of promotional projects end-to-end, including targeted paid advertising campaign and conferences
  • Create, review, and approve of the marketing assets, including slide shows, website, brochures, and press releases

Cognition ip

Chief Financial Officer & Advisor

Jan 2019Jan 2020 · 1 yr · San Francisco Bay Area

  • Cognition IP is a tech-enabled law firm startup that leverages AI and Machines Learning to increase efficiency and shorten the patent filing process.
  • Oversee the Accounting and Finance department--create financial plans, department budgets, and headcount targets
  • Analyse company monthly financials (B/S, P&L, Cash Flow) and propose strategic actions to promote the company’s growth

Neighborly corp

Director of Business Development

Jan 2016Jan 2018 · 2 yrs · United States

  • Neighborly is a Financial Technolgy that enables communities to invest in local public projects via municipal bonds.
  • Designed and executed the firm's growth strategy, growing the transaction volume from $0 to $50mm+
  • Won RFPs to serve as an underwriter for San Francisco, New York City, and the State of California--youngest firm appointed at that time
  • Pioneered the first-ever 100% online bond transaction, which was sold exclusively in Cambridge via the Neighborly platform. Recognized as the 2017 Deal of the Year by the Bond Buyer--the industry’s top publication

Happy farmers

Founder

Jan 2014Jan 2019 · 5 yrs

  • Founded on a mission to improve the economic well-being of Thai farmers, Happy Farmers is a first-of-its-kind online farmers market that connects farmers directly with end consumers.
  • Developed a comprehensive go-to-market strategy, business model, and pricing strategy
  • Mobilized a team of 7 across 2 time zones to implement partnership outreach, supply chain, and marketing plans
  • The company was recognized by the Ministry of Commerce as an example of social enterprise and has scaled into a lifestyle brand featuring high-quality rice, coffee, and artisan products with $200,000+ in annual sales

Goldman sachs

2 roles

Senior Analyst

Promoted

Jan 2013Jan 2014 · 1 yr

  • Analyzed data and monitored portfolio primary and secondary fund-of-funds program for ongoing risk, encompassing over $35bn of committed capital, 325 investment vehicles, and 1,200 private equity fund investment for the AIMS Private Equity Group. Ranked in the top quartile for all 3 years and selected for early promotion.

Analyst

Jan 2011Jan 2013 · 2 yrs

Montlake consulting group

Consultant

Jan 2010Jan 2011 · 1 yr · Seattle, WA

  • Supported a national-branded clothing retailer by developing a survey to assess Gen-Y’s retail spending behavior
  • Created and implemented public relations tools for a non-profit to spread awareness about toxic e-waste
  • Developed and assisted with the implementation of compensation structure for the sales team a startup

Education

Harvard University

Master of Public Policy — Political and Economics Development

Jan 2014Jan 2016

Harvard Kennedy School

Master’s Degree — MPP

Jan 2014Jan 2016

UW Foster School of Business

Bachelor of Business Administration - BBA

General Assembly

Certificate in Product Management

Jan 2017Jan 2017

Peking University

Exchange Program — International Business/Trade/Commerce

Princeton University

Study Abroad — Princeton in Beijing

Auburn Adventist Academy

High School

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