Sep 2023 – Present · 2 yrs 6 mos · India · Remote

Oct 2021 – Oct 2023 · 2 yrs · India · Remote

• As a visionary in the DEI movement, I have been at the forefront of bringing together leaders from progressive corporates focused on diversity and inclusion, self-advocates, and policymakers to establish industry-wide inclusion criteria. Through my efforts, I have pioneered a certification program driving measurable social impact. The entire concept, including the certification and other related products, was ideated and developed under my leadership.
• In addition to my strategic role in driving inclusion, I excel in creating technical Request for Proposals (RFPs) for high-value tenders. I effectively manage strategic relationships with web development, media, PR, and advertising agencies, ensuring seamless collaboration and successful outcomes.
• Using my technical, product development, and marketing expertise I am developing digital solutions to support the inclusion agenda of various companies. A few of the products I have developed, apart from two websites, customized CRMs, and project management tools, are:-
• 1. A WCAG AAA Level accessible job portal for Persons with Disabilities
• 2. A WCAG AA Level accessible LMS for Persons with Disabilities
• 3. A job portal to connect rural youth to remote gig opportunities
• 4. an e-commerce portal for rural women SHGs to sell their products globally
• 5. a digital studio producing accessible video content

Jun 2019 – Oct 2021 · 2 yrs 4 mos · India

• 🔺Achieved a 40% increase in website traffic and a 25% rise in social media engagement through targeted digital campaigns and content strategies.
• 🔺Secured a pre-seed grant from Facebook, which was instrumental in enhancing brand awareness and expanding audience reach, resulting in a 173% increase in user registrationsSecured pre-seed funding from Facebook for Digital Campaigns.
• 🔺 Strategised & implemented digital marketing strategies resulting in a 70% increase in brand presence and market reach in the Nepal and UAE markets.
• 🔺Achieved a 60% expansion in customer base within the first six months of entering the Nepal and UAE markets, driving revenue growth.
• 🔺Utilized search engine optimization (SEO) techniques, resulting in a 45% improvement in organic website traffic and higher search engine rankings.
• 🔺Implemented pay-per-click (PPC) advertising campaigns with a 20% increase in click-through rates (CTR) and a 25% decrease in cost per click (CPC), optimizing marketing spend.
• 🔺Developed partnerships with influential online platforms; partnership with apna app led to a 40% increase in brand visibility and awareness in India's Tier 2 & 3 markets.
• 🔺Monitored key performance indicators (KPIs), such as customer acquisition cost (CAC) and return on investment (ROI).

Dec 2011 – Jun 2020 · 8 yrs 6 mos

• Managed end-to-end P&L for a country-level operation, demonstrating comprehensive commercial and financial oversight.
• Oversaw diverse functional teams and functions including operations, compliance, customer service, business development, and marketing.
• Managed relationships with over 230 university partners, including prestigious institutions like the University of London.
• Reduced operational costs by 43% while simultaneously growing sales.
• Strategically enhanced the student experience by extending IELTS application deadlines, directly contributing to an 11% increase in sales

Dec 2011 – Jan 2018 · 6 yrs 1 mo

• Various roles at BCEESIPL:-
• Senior Operations Manager May 2015 –Jan 2018
• Operations Manager Apr 2013 – Apr 2015
• Operations Executive Dec 2011 – Mar 2013
• In this role, I established the team from scratch during the transition period of moving from the hub & spoke model to the central hub. Handling operations, liaising with multiple stakeholders and establishing SOPs were my primary responsibilities. I adhered to compliance and statutory requirements while additionally managing logistics, risks, team performance and service delivery.
• I successfully catered for the planning of logistics and secured distribution of confidential material to 50 cities.
• In this role, I trained ~400 freelance invigilators and supervisors in processes and policies of conducting examinations administered by the British Council across India. Apart from this, I collaborated with courier agencies for international and domestic transfer of confidential material to approve and institutionalize SLAs.

Dec 2007 – Apr 2011 · 3 yrs 4 mos · New Delhi Area, India