Oct 2016 – May 2023 · 6 yrs 7 mos · Dubai, United Arab Emirates

• An emerging IT Distribution company, focused in value added IT Security Distribution business, promoting niche vendor technologies.
• Represent IT Security vendors: Rapid7, Barracuda Networks, CyberArk, Skybox, SonicWall & GalaxKey.

Mar 2015 – Sep 2016 · 1 yr 6 mos · Dubai

• Redington provides end-to-end supply chain solutions for all categories of Information Technology products (PCs, PC building blocks, networking, IT Security, software and enterprise solution products) and Consumer and Lifestyle products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) to over 100 international brands and relationship with major brands have been for years.
• IT Security Vendors – Barracuda, Fortinet, HP Tipping Point, HP Arc Sight, Dell SonicWall, Trend Micro, Palo Alto, Check Point, IBM Software, Red Hat and ZIMBRA.
• Provide highly strategic and tactical leadership as Business Manager, engaged in the business of IT Software & Security Vendors under Value Distribution.
• Drive Business for Barracuda, Fortinet, HP Tipping Point & HP Arc Sight, Dell SonicWall, Trend Micro, IBM Software, Red Hat, Palo Alto, Check Point and ZIMBRA through channel partners in Africa region.
• Plan and Establish marketing activities in East and West African countries..
• Responsible to plan and execute Vendor trainings and joint Vendor events (road shows, Technical Boot camps, Sales trainings, etc..) in the region..
• Actively involved in the New Product Launch, sales forecasting and budgeting, market analysis, stock profiling, pricing and margins, rebates, credits, promotions and price protection agreements.
• Extensive travelling to East and West African countries to generating high visibility for the Security vendors and to grow Business related activities through Channel Partners.

Mar 2014 – Mar 2015 · 1 yr · Dubai

• Mitsumi Distribution - MITSUMI is a leading Technology Distributor with a wide network of resellers acting as a one stop shop of IT for dealers and resellers in Africa. MITSUMI distributes a wide range of products covering Computers, Data Centre, Storage, IT Security, Networking, Software and Hardware.
• Vendors- Dell SonicWall, Polycom, Riverbed, Acer, APC, Asus, BenQ, Dell, D-Link, EPSON, HP, IBM, iSurf, Lenovo, LINKSYS, Microsoft, Samsung, SanDisk, Toshiba, Tripp-Lite and WD.
• Responsible for managing Networking and IT Security Vendors
• Drive Business for Dell SonicWall and Riverbed through channel partners in Africa region.
• Plan and Establish Channel Partner activities in respective regions.
• Assign targets to the team, both for Sales and Pre Sales and monitor their performance to achieve sales, and technical objectives of the company through channel partners in respective markets.
• Daily Vendor interaction in terms of pricing and product enquires. Weekly Vendor reporting on Sales funnel/forecast and marketing activities.
• Responsible to plan and execute Vendor trainings and joint Vendor events for channel partners and end users in respective regions.
• In process of appointing more vendors and to build a complete IT Security portfolio under VAD division.
• Extensive travelling to East and West Africa regions to grow Business activities.

Apr 2008 – Feb 2014 · 5 yrs 10 mos · Dubai Silicon Oasis, Dubai, UAE

• LQ Secure FZCO - Value Added Distributor for Network Security, Storage & Backup for Middle East, Africa and West Asia.
• Vendors- WatchGuard, Barracuda Networks, Niksun, Safenet, AEP Networks and Avira.
• Promoted as Business Unit Manager from Channel Sales Manager within Two years based on performance.
• Responsible for managing products & strategic marketing for respective Vendors in the assigned territory of Middle East & North Africa region through Channel Partners to ensure market penetration, brand visibility, growth, market share and profits are maximized.
• Direct responsibility for achieving Revenue Budget set and agree with the Management counting profitability forecast including the preparation and implementation of annual operational plan with business management in individual markets.
• Responsible for educating the Channel Partners through Public and Private Seminars, by conducting Product trainings and Exhibitions & Conferences on different subject matters for increasing market share and business for company products.
• Actively involved in the New Product Launch, sales forecasting and budgeting, market analysis, stock profiling, pricing and margins, rebates, credits, promotions and price protection agreements.
• Travel extensively as a Corporate Ambassador, generating high visibility for the company.

Sep 2004 – Apr 2008 · 3 yrs 7 mos · Dubai, UAE

• Charged with delivering revenue growth, market-share expansion, and increased customer base, through innovation, planning, and leadership of a full spectrum of business development and customer acquisition / retention initiatives.
• Job Responsibilities:
• Promoting sales of – Security Software Solutions (McAfee, Symantec, GFI, VERITAS, etc..) and Network Security Solutions (SonicWall, Barracuda Networks, etc..) in the UAE through Corporate Clients.
• Repeatedly recognized for excellence in sales, with a consistent history of meeting or exceeding sales quota.
• Driven business growth through aggressive business development initiatives that result in increased revenue growth.
• Maintained hands-on responsibility for cold calling to initiate and develop new business and grow accounts.
• Proved the ability to architect and solidify win-win outcomes under difficult circumstances of cutthroat competition.
• Performed regular visits in the territory, reaffirming business relationships, to promote product and boost sales.
• Identified decision makers, performed need analysis, prepared proposals, made presentations, and closed business. Built and nurtured executive-level relationships.
• Revitalized and strengthened relationships with top management of multinational/ international companies, which accelerated revenue growth and improved, market position.
• Communicated with clients frequently to understand their requirements. Developed and presented solutions to Senior Management. Adept at clearly demonstrating tangible ROI from Software Solutions.
• Organized and conducted presentations for corporate clients to increase awareness of company products and services.
• Increased revenue by actively managing Large Accounts, Government Bodies and Large Corporations. Built and managed new key accounts through systemic sales call and service to develop long-term business relationship.