Feb 2025 – Mar 2025 · 1 mo · Remote

• I worked on the brand design team to maintain and develop the brand design system. Creating collaterals and designs for various brand and marketing initiatives while keeping them on-brand in alignment with the brand design system that I was also helping to evolve.

Jan 2024 – Present · 2 yrs 2 mos · Ife, Osun State, Nigeria

• As the Director at Startup Grind Ife, my team and I foster a community of entrepreneurs based on generosity and meaningful connections. We prioritize making friends over contacts, giving before taking, and helping others before ourselves. Over the past few years, we've built a thriving hub of collaboration and support, where entrepreneurs network, find mentorship, and access resources for their ventures.

Dec 2019 – Jan 2024 · 4 yrs 1 mo · Ife, Osun State, Nigeria

• I created captivating marketing materials and worked with my teammates to expand our community to over 600 members. I led a passionate on-ground post-covid event team and organized enriching events where community members were active participants. These events empowered members with invaluable insights into startups, venture capital, and essential skill for startup success.

Feb 2023 – Present · 3 yrs 1 mo

• As a Brand Designer at FourthCanvas, I work closely with clients and senior directors to create visually compelling stories that align with their brand goals. I don't just focus on aesthetics, but also on infusing each project with strategic intent.
• To achieve this, I conduct meticulous research and exploration to understand the brand's unique story, which serves as the foundation for all visual elements. From conceptual direction to typeface selection, I ensure that every design choice resonates with the brand's personality.
• Through my work, I have witnessed the transformative impact of our designs, such as increased brand visibility, enhanced customer engagement, and elevated sales figures. For me, every project is an opportunity to leave long-term value, inspire action, and champion brand stories that resonate with audiences on a very profound level.

Feb 2023 – Jan 2024 · 11 mos

• I collaborated with the Brand and Marketing Team to design, develop and maintain marketing websites for the company. Drawing on my expertise in design, I optimized for responsivity by developing base screens, which reduced design time by up to 50%.
• In addition, I built a robust Content Management System (CMS) to manage blog contents, which was designed to be easy for the marketing team to use.
• To expedite the website development process, I created components and developed layouts, allowing the company to go from an idea to a live website in just 48 hours.

Feb 2023 – Mar 2023 · 1 mo

• I created a confidential report document using my design skills and expertise. The document contained confidential information. I took great care to ensure that the document is visually appealing, easy to read, and the layouts were organized.

Jan 2023 – Jan 2023 · 0 mo

• I conducted a comprehensive examination of the brand's assets and visual system to evaluate their effectiveness in communicating the brand's message and enhancing its recognition.
• I also collaborated with the marketing team to strategize and execute a Valentine's Day campaign that aligns with the brand's goals and objectives.

Mar 2022 – Jan 2023 · 10 mos

• I collaborated with a colleague to develop new websites, and I was responsible for designing the initial stages of one of our B2C products. We worked with stakeholders to continually improve our B2B, B2C, and B2VC products with each sprint.
• I updated the company's applications to help move the company to the next stage on the roadmap. This involved iterating features like ESOPs, syndicate investing, crowdfunding, investment, special purpose vehicle, and deal room, among others.
• I designed aids like tooltips for onboarding to the mobile application for users and the blog website. I also worked on projects such as designing the startup festival website and the new GetEquity website launched in mid-2022.
• To ensure smooth usage of UI applications, I created design specifications through sketches and iterated multiple visual directions and UX concepts to narrow them down to the right solution. I guided user experience to assure smooth usage of UI applications.
• Throughout the development and implementation of product designs, I adhered to and embraced the development process, project methodology, and QA standards. I used Figma as the primary tool to create high-fidelity prototypes.

Nov 2022 – Feb 2023 · 3 mos

• As a designer and creative director, I teamed up with the in-house staff to create the Cashlink website utilizing Webflow. In addition to that, I collaborated with an illustrator to design illustrations for the site that align with the brand's guidelines, guaranteeing that the brand system is extended seamlessly onto the web.

Jul 2022 – Present · 3 yrs 8 mos

• As a Webflow developer, I bring together my artistic finesse and programming skills to create impeccable digital designs. With Webflow's robust toolset, I craft complex interactions, manage content through CMS, and integrate custom code to give our projects a unique identity.
• I possess a deep understanding of Webflow development that helps me transform creative concepts into interactive and dynamic digital experiences. My expertise enables me to bridge the gap between design and functionality, ensuring that every aspect of our projects is executed to perfection.

Apr 2022 – Present · 3 yrs 11 mos

• Here, I specialize in crafting unparalleled digital experiences for high-profile clients such as heyfoodlama.com, afriexapp.co, and Fullgap.co waitlist.
• My role encompasses a wide range of responsibilities beyond just design, including brand research and contributing valuable insights to projects like Nomba and Foodlama.
• Working closely with brand strategists, designers, illustrators, animators, and developers, I create cohesive brand identities and memorable touchpoints that stand out in today's competitive digital market. My design approach prioritizes functionality and user experience, ensuring that every design decision aligns with the brand's story and resonates with its target audience.
• My ultimate goal is to evoke emotions and engage users through innovative designs, ultimately driving conversions and building customer loyalty. I am constantly pushing the boundaries of what's possible in the design landscape by exploring new trends and technologies, making sure that my clients stay ahead of the curve.

Nov 2021 – Jul 2022 · 8 mos

• In this role, I created content about branding, wrote articles and short-form content for videos, and curated a newsletter on the branding landscape, trends, and practices in Africa.
• I was also in charge of researching strategies for the overall branding process while also contributing to rigorous brand renaming sessions like Clikerance to Foodlama, Kudi to Nomba, and creating cultural context landscapes for infusing context to branding.

Sep 2021 – Jul 2023 · 1 yr 10 mos

• As a Brand Content Writer, I actively shared my views and insights on various brands that are setting new benchmarks in terms of how they engage with people and are contending with established sectors across Africa.
• Through my articles, video content, and newsletters, I have highlighted the stories of brands like Flutterwave, Big Brother etc that have been beating the odds and redefining what it takes to succeed in an ever-evolving business landscape.
• From innovative marketing strategies to groundbreaking products and services, these brands have been at the forefront of change and have inspired many others to follow in their footsteps and It was my duty to articulate that.

Jul 2021 – Aug 2021 · 1 mo

• As a contributor to the Africa Challenger Brands Report, I conducted an in-depth analysis of the top 20 tech brands that are revolutionizing the African landscape. My role involved scrutinizing their branding, tone of voice, and communication strategies in great detail. This required close collaboration with writers, designers, and other team members to create a compelling narrative that aligns with the disruptive ethos of these brands.
• I engaged in extensive research and worked closely with the editor-in-chief and writers to ensure that every word accurately reflected the groundbreaking endeavors of the featured brands. This experience was not just a project; it was an empowering journey of discovery that highlighted the immense potential of branding as a catalyst for innovation and societal transformation.
• As a team member of the continuity project, I envisioned a future where branding becomes a tool for breaking new frontiers and shaping narratives that inspire and captivate audiences. Overall, this experience has given me a deeper understanding of the impact of branding on brand identity, communication, and audience engagement.

Mar 2022 – May 2022 · 2 mos

• I am proud to have designed and built the website for the Gender Roundtable 2022 on Webflow. This was an important event aimed at empowering women, organized by Jobberman and Mastercard Foundation. My role was to create a website that would effectively communicate the purpose of the event and its agenda, while also providing a seamless user experience. I ensured that the website was easy to navigate, visually appealing, and optimized for fast load times. It was a challenging project, but I am glad to have contributed to such a meaningful cause.

Jan 2022 – Feb 2022 · 1 mo

• I was the first person in charge of designing the visual identity for the team. To make this happen, I created some guidelines and instructions to help establish a solid foundation for the brand development process and to ensure that I could do my job more effectively.
• To ensure that everyone involved had a clear understanding of the brand, I led a meeting where we discussed and documented the brand strategy. This helped align all stakeholders and ensured a consistent representation of the brand.
• I also worked on designing the visual identity for sub-brands like "Sorted by Cova".

Oct 2021 – Oct 2021 · 0 mo

• Polywork hired me to design three cover pictures for their cover picture library. I created art pieces that were influenced by modern design principles while maintaining simplicity in their composition. The cover pictures were crafted with great attention to detail, incorporating advanced techniques to ensure the highest quality and resolution. Overall, the final outcomes are visually stunning and captivating, which perfectly aligned with Polywork's branding strategy.

Apr 2021 – May 2021 · 1 mo

• Most cheat sheets are boring and I don't like boring. Nobody likes boring and this is the story of how i changed that:
• Datacamp hired me to update their cheat sheets, which are one of the most important branding and marketing tools, after their recent rebranding.
• To keep the design on brand, I worked with the design team to create typography that fits into the grid system and found the right layout grid. I also developed a color-coded system for the cheat sheets.
• I collaborated closely with the marketing department to ensure that the designs aligned with business goals and that they were appropriate for the medium used to distribute them.
• I managed the creative direction, maintaining brand consistency, and ensuring the highest standards of design execution for marketing materials. I conceptualized, designed, and implemented creative graphics projects on time while also creating a scalable system that can be used to create other cheat sheets.

Oct 2020 – Sep 2021 · 11 mos

• During the early stages of the startup, I was responsible for creating the first marketing campaign materials to promote brand awareness on social media.
• As the initial brand designer, my primary responsibility was to translate the newly established brand guidelines and develop visual assets to support the marketing strategy. I collaborated with the marketing team and contributed to strategy sessions to ensure that stakeholder goals were met.
• Although we encountered some challenges with the visual assets, the process was an enjoyable learning experience. I also consulted as the head of design for the brand, with an aim to deliver exceptional results.

Apr 2020 – Jan 2021 · 9 mos

• As the lead graphic designer, I collaborated with various departments and stakeholders to establish a consistent brand visual language. This involved ensuring that the designs and marketing strategies were aligned with the company's goals and objectives. Additionally, I was involved in strategy sessions related to content marketing, business development, and growth. I led others in creating marketing materials that supported these goals.
• I also mentored design interns during my tenure, helping them to improve their skills and become better designers. These efforts resulted in an increase in visibility and engagement across various touchpoints. The brand design guide that I created still serves as the foundation for the brand visual language, although it has been updated as needed.

Jan 2017 – Present · 9 yrs 2 mos · Nigeria

• As a seasoned Brand, Visual, and Webflow Developer with over 7 years of experience in Nigeria, I have a proven track record of developing compelling brand stories and delivering impactful designs that resonate with diverse audiences. My journey began in 2017, driven by a passion for visual storytelling and a commitment to elevating brands through innovative design solutions.
• Over the years, I have collaborated with a diverse range of clients, from startups to established businesses, leveraging my expertise in visual thinking and brand strategy to create memorable brand experiences. Through my work, I have not only met but exceeded the goals of my clients, helping them stand out in a highly competitive market.
• My portfolio includes a wide range of challenging projects, from designing engaging pitch decks that captivate investors to developing stunning landing pages that drive conversions. Additionally, I have had the privilege of designing products that enable MSMEs and startups to achieve their vision and scale their impact.
• My technical proficiency in Webflow, coupled with my extensive experience in brand strategy and visual storytelling, has enabled me to create highly interactive and responsive websites that are both aesthetically pleasing and user-friendly. I am constantly staying up-to-date on the latest design trends and technologies, ensuring that my clients receive the best possible design solutions for their needs.