Jennifer Liu

CEO

San Francisco, California, United States22 yrs 3 mos experience

Key Highlights

20+ years in product management and coaching.
Led Product Listing Ads to a billion-dollar business.
Expertise in B2B and B2C startups.

Stackforce AI infers this person is a seasoned product management executive in the tech industry.

Contact

jennifer.liu@gmail.com LinkedIn

Skills

Other Skills

AnalyticsBig DataDistributed SystemsE-commerceGoogle AdwordsMobile ApplicationsMobile DevicesMobile InternetMonetizationScalabilitySoftware DevelopmentSoftware EngineeringStart-upsStrategic PartnershipsStrategy

About

Jennifer Liu is a seasoned product management executive and career coach with over 20 years of experience in B2B and B2C startups, and a wide range of products and technologies at Google. Her most recent roles include Senior Vice President of Product at Lattice, a B2B platform for people development, and as Chief Product Officer at Ethos Life, a leading startup in the insurtech industry. At Google, Jennifer served as Senior Director of Product and successfully managed in areas including internal productivity, payments, mobile, search, commerce, AI/Machine Vision, and AR/VR. Her most notable achievement is being the original product leader for Product Listing Ads, which she grew from zero to a double-digit billion dollar business for Google. As an executive and leadership coach, Jennifer draws on her expertise in product management and executive leadership to help individuals reach their full potential. Her passion for helping others, combined with her in-depth experience in small and large companies, makes her an empathetic and effective coach for executives, product managers, and leaders in the tech industry.

Experience

Stanford continuing studies

Instructor

Apr 2025 – May 2025 · 1 mo

Product faculty

Executive in Residence

Apr 2023 – Present · 2 yrs 11 mos

Rise like a phoenix llc

Product Executive | Leadership Coach

Jan 2023 – Present · 3 yrs 2 mos

Lattice

Senior Vice President & General Manager

Jan 2022 – Jan 2023 · 1 yr · San Francisco Bay Area

Ethos life

Chief Product Officer

Jan 2021 – Jan 2022 · 1 yr · San Francisco Bay Area

Google

8 roles

Senior Director, Lens Visual Search and Lifestyle Shopping

Promoted

Jan 2020 – Jan 2021 · 1 yr

Leading Google Lens as the visual search engine to help users "search what they see" across Google's family of products (Search, Photos, Assistant, Camera). Driving Lifestyle Shopping to drive the next generation of visual shopping experiences for lifestyle categories.

Director of Product Management, Google Lens and Augmented Realty at Google

Jan 2018 – Jan 2020 · 2 yrs

Head of product for Google Lens and Augmented Reality experiences, leading a team of product and business leaders to drive the visual search and augmented reality across Google.

Director of Product Management, Google Shopping

Jan 2012 – Jan 2018 · 6 yrs

Director of Product Management for Google Shopping, managing a team of product managers working on the consumer shopping experience on Google.com, as well as partnering with retail advertisers and driving the overall growth of the shopping ads business.

Founding Product Manager, Product Listing Ads

Promoted

Jan 2009 – Jan 2012 · 3 yrs

Original product manager that founded "Product Listing Ads" as a new shopping-based advertising solution in AdWords. This was the first time that Google search ads featured pictures and structured pricing information using product feeds for targeting and creative content.

Product Manager, Google Search and Suggest

Jan 2008 – Jan 2009 · 1 yr

Lead product manager to introduce the first launch of suggestions in the search box on Google, in the U.S., globally, and across all devices. Managed search features and refinements to improve the search experience on Google.

Product Manager, Mobile Monetization

Promoted

Jan 2006 – Jan 2008 · 2 yrs

Product Manager on Mobile Monetization including new advertiser features and user formats for mobile ads.

Associate Product Manager, Billing and Payments

Jan 2005 – Jan 2006 · 1 yr

Associate Product Manager for enabling new international forms of payment in AdWords.

Associate Product Manager, HR Systems

Jan 2004 – Jan 2005 · 1 yr

Associate Product Manager for Performance Management and HR systems for Google.

Ibm

Software Engineer

Jan 2001 – Jan 2003 · 2 yrs · Cambridge, MA

Software Engineer internship for three summers at IBM / Lotus Research, working on re-inventing email, collaboration tools, and online community portals.