Heershil Parmar

Head of Design

Mumbai, Maharashtra, India12 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led design for products serving over 150 million users.
Achieved 30K+ daily orders through redesign initiatives.
Focused on building thriving design cultures.

Stackforce AI infers this person is a Product Design Leader in Fintech and Emerging Tech.

Contact

Skills

Core Skills

Product DesignLeadershipUser Experience Design (ued)User Experience (ux)Visual Design

Other Skills

3D3D AnimationAdobe After EffectsAdobe Creative SuiteAdobe IllustratorAdobe Premiere ProAdobe XDAfter EffectsAnimationAugmented Reality (AR)Business StrategyCommunicationCreative Concept DesignCreative DesignCreative Problem Solving

About

Heershil Parmar is a Product Design Leader and Strategist with nearly 13 years of experience shaping digital products across FinTech, telecom, and emerging tech. He leads cross-functional design teams through digital transformation, turning complex systems into clear, human-centered experiences that scale. His work blends design systems thinking with business strategy to deliver measurable outcomes improving conversion, engagement, and overall product performance. At Kotak Securities, Heershil’s redesign of Neo’s basket order journey helped achieve 30K+ daily orders. Earlier, at Jio, he guided design for products like JioMart and JioMeet, serving over 150 million users. These experiences reinforced his belief that great design connects intent, clarity, and impact. Beyond metrics, Heershil focuses on building design cultures where teams thrive, creativity compounds, and design decisions drive business growth. His leadership style is grounded in empathy, systems thinking, and human-centered design ensuring products are not only functional but deeply intuitive. Focus areas: Product Design Leadership • UX Strategy • Design Systems • Human-Centered Design • Digital Transformation • FinTech UX • Mentorship

Experience

12 yrs 11 mos

Total Experience

2 yrs 3 mos

Average Tenure

5 yrs

Current Experience

Kotak securities

2 roles

Associate Vice President Design

Promoted

Apr 2024 – Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

LeadershipProduct DesignManagementDesign Strategy

Senior Product Design Manager

Apr 2021 – Mar 2024 · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

User Experience Design (UED)UX ResearchDesign LeadershipProduct Design

Jio platforms limited (jpl)

Sr. Manager UX/UI Designer

Apr 2018 – Apr 2021 · 3 yrs · Mumbai, Maharashtra, India · On-site

Mentored junior staff in the organization's business processes, customer service standards, and
quality assurance protocols.
Provided strategic direction to departmental heads regarding resource allocation decisions.
Created visual designs such as icons, illustrations, page layouts, typography, color palettes.
Developed personas for target audiences to better understand their needs.
Performed usability testing to evaluate existing designs and identify areas of improvement.
Conducted user research and interviews to inform design decisions.
Optimized existing features based on customer feedback.
Mentored junior designers on UX processes and techniques.
Analyzed user behavior data to understand how users interact with products and services and
make recommendations based on findings.

User Experience (UX)Augmented Reality (AR)Virtual Reality (VR)Product Design

Mobiliya

AR/VR Experience designer

May 2016 – Mar 2019 · 2 yrs 10 mos · Pune, Maharashtra, India · On-site

Analyzed and interpreted data to generate detailed 3D models with creative styling elements.
Creating IA, Wireframe & UI Design for AR | VR | MR
Collaborated with clients to brainstorm requirements and develop illustrations or rough sketches
of materials, incorporating client feedback as needed.
Responsible for overseeing the work of Visual designers and Junior 3D Artists, ensuring project
completion within schedule
Designed Complex graphics and animation utilizing independent judgment, creativity, and
computer equipment
Developed presentation approaches for various projects, determining appropriate design
elements such as animation styles and video sizes.
Use models to simulate the behavior of animated objects in the finished sequence
Manage Visual designers and 3D Artist to make sure the assets or deliverable's are complete on
time
Creating tasks, time estimations and assigning resources in projects
Coordinating with developers to make sure the final products functioning as expected

User Experience (UX)Visual DesignAugmented Reality (AR)User Interface DesignUX Research

Source animation pvt ltd,

UI Game Designer

Jun 2015 – Feb 2016 · 8 mos · Mumbai, Maharashtra, India · On-site

Performed live implementation testing to minimize bug and glitch instances.
Documented design and data structure flaws to assist future problem resolution.
Worked alongside writers and producers to create unique designs to translate artistic vision into a visual
medium.
Collaborated with the motion capture department to collect and apply data for specific characters.
Set and maintained high standards of quality for over 10 projects.