Jul 2023 – May 2024 · 10 mos · Bengaluru, Karnataka, India · Hybrid

• 1. Leadership in Product Development: Spearheaded the development team, collaborating closely with design, product development, and QA teams to custom-build a product for a USD 3 billion European pharmaceutical company. This initiative significantly contributed to ~14% of the total revenue, showcasing exceptional project leadership and industry insight.
• 2. Product Usage Optimization: Improved medinfo product usage by 48% through UI enhancements, reducing the number of clicks from 7 to 3, thereby creating a more functional and delightful experience for end-users without compromising user understanding.
• 3. Innovative Product Ideation and Collaboration: Partnered with the consulting team to ideate a new product for monitoring multi-level drug usage in pharmaceutical companies. Analyzed consumer feedback and collaborated with cross-functional teams to ensure product alignment with user needs.
• 4. Strategic Product Segment Ownership: Owned a product segment and strategically increased sales by ~14% within 3 months. Conducted competitor analysis and effectively road mapped features, utilizing key metrics to drive product enhancements and market positioning.
• 5. User-Centered Design and Improvement: Collected and analyzed consumer feedback, documented product defects, and implemented improvements to product features, demonstrating a deep empathy for users and understanding of their needs.

Nov 2021 – Mar 2023 · 1 yr 4 mos

• Cashfree Payments is an end-to-end digital payment and API banking solutions provider. Major offerings included Payment Gateway, Subscription, BNPL, UPI Autopay, eNACH, Payout, Cashgram, and International Payments.
• > User Story Documentation and MVP Development: Documented user stories and led cross-functional collaboration with engineering, design, and QA teams for the MVP development of the ‘eNACH’ product, showcasing adeptness in translating market needs into actionable product development plans.
• > Strategic Market Research for Product Innovation: Conducted in-depth market research and competitor analysis for the ‘UPI Autopay’ product, crafting a comprehensive Go-To-Market (GTM) strategy aligned with identified Jobs-To-Be-Done (JTBD). Demonstrated strategic product positioning and launch planning.
• > Usage Growth Strategy for ‘Cashgram’ Product: Increased usage of ‘Cashgram’ by approximately 33% by leveraging insights from user behavior and market trends. Collected user feedback, identified product improvements, and ensured enhancements aligned with user needs.
• > Effective Product Storytelling: Effectively communicated product vision and strategy to stakeholders through compelling storytelling, ensuring alignment across design, development, and QA teams to deliver high-impact products.
• > Lead Response Optimization for Product Sales: Increased lead response rate by 45%, significantly enhancing the sales growth rate by 9% for verification suite and payment gateway products through feature optimization and strategic marketing initiatives tailored to user personas. Collaborated with marketing and sales teams to align efforts.

May 2021 – Oct 2021 · 5 mos

• > Assisted the team in planning and successful execution of GTM Strategy
• > Data scraping and automation of various marketing channels
• > Lead management through Salesforce
• > Involved in content generation (blog writing) for the target persona
• Blog Published: https://www.cashfree.com/blog/startup-statistics-in-india/

Feb 2020 – May 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Infiniti Research offers a SaaS platform to businesses to track and monitor their customer data, competitors, and products. It offers market intelligence and advisory services under the guidance of 500+ SMEs and consultants.
• 1. Data Gathering: Collected quantitative and qualitative data from a variety of sources. Used advanced tools and methodologies to streamline data collection processes and enhance data quality.
• 2. Insight Generation: Transformed raw data into meaningful insights by creating detailed reports, dashboards, and visual presentations. Highlighted key findings and provided actionable recommendations to stakeholders, enabling informed decision-making.
• 3. Impactful Reporting: Developed and delivered clear, concise, and impactful reports that communicate research findings and strategic insights effectively. Prepared research reports for a few Fortune 500 companies which provided insights on making investments worth ~US$400 million.
• 4. Primary Market Research: Designed and executed surveys, interviews, and focus groups to collect firsthand information from target audiences. Developed questionnaires and ensured high response rates to obtain reliable data. The target regions being the Americas, Europe, and the Middle East.
• 4. Secondary Market Research: Conduct extensive research using various sources such as industry reports, academic journals, market databases, and online resources. Synthesize data from multiple sources to provide a comprehensive view of market dynamics.
• 5. Market Trends and Competitive Analysis: Monitor market trends, industry developments, and competitive landscape to identify opportunities and threats. Conduct SWOT analyses and benchmark studies to evaluate competitive positioning.

Feb 2018 – May 2019 · 1 yr 3 mos · Bengaluru Area, India

• Tracxn is a subscription-based SaaS platform that covers 2.5M+ companies through 2.6K+ feeds categorized across industries, sectors, and sub-sectors with a presence in over 100+ countries. The company's extensive global database and customized solutions and features allow its customers to source and track companies across sectors and geographies to address their requirements.
• > Assisted in the preparation of monthly and quarterly reports by extracting and analyzing critical data giving financial trend and investment overviews of 6+ sectors
• > Performed secondary research on 9+ deep-tech sectors like Oil and Gas Tech, EV batteries, Waste-to-Energy, and Advanced Water Purification

Jan 2017 – Jun 2017 · 5 mos · JNNCE, Shivmogga

• > Conducted several practical demonstrations and seminars on automotive technology
• Membership No: ST71726