Karla Fernandes (Team of One)

Product Manager

Lucerne, Switzerland29 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Helped 300+ businesses launch products.
  • Mentored over 4,500 learners in app development.
  • Launched 20+ native apps independently.
Stackforce AI infers this person is a SaaS-focused UX/UI designer and product manager with extensive no-code expertise.

Contact

Skills

Core Skills

User ExperienceProduct DesignWeb DesignUser Interface DesignMentoringCareer GuidanceNo-code DevelopmentDesign SystemsWeb Development

Other Skills

A/B TestingAdobe IllustratorAdobe PhotoshopAdvertisingAirtableArtificial Intelligence (AI)BrandingBravo StudioBuilding a Strong TeamBusiness Model Design & TestingCMSCSSCommunicationCreating a Winning PitchDesign Sprint

About

You don’t need a developer to build your product. You just need a real plan. Someone who’s done it before. If you’ve got a vision but feel stuck, you’re not alone. And you don’t need to wait for a dev team or figure it out by yourself. The good news? With the right mix of design, no-code, and AI, your idea can become a real product. I’ve helped: • 300+ businesses bring products to life • 4,500+ learners start building • and launched 20+ native apps as a team of one And my journey started like this: In 1997, I started with print, designing magazines with PageMaker and CorelDraw. By 1998, I was designing websites at a small agency as the internet took off in Brazil. By 2003, I was coding websites and building software. In 2005, I launched government sites with plain PHP and later using Plone. By 2011, I was mastering responsive design and modern front-end tools. In 2012, I left Brazil and worked across 11 countries, learning and evolving. In 2018, I earned my UX/UI + Voice Design certification in Europe. By 2020, I was building and launching native apps using only no-code. Now, with AI, I help founders build products faster than ever. No dev team needed. Now it’s your turn. You don’t need to wait. You don’t need to stay stuck. You just need your next step. Because the hardest part isn’t learning the tools. It’s believing your idea is worth building. If there’s something inside you that needs to exist, Let me help you take the first step. ❤️‍🔥 🌟 Next Events & Workshops: https://lu.ma/karlafernandes 👩‍💻 I'm building apps as a team of one: http://to1.club/karlafernandes ☕️ Book a 15-minute call with me: https://to1.club/15min

Experience

Springboard

4 roles

Post-completion Mentor

Aug 2023Present · 2 yrs 7 mos

  • With a background in hiring teams and deep curriculum knowledge, assisting students in overcoming job challenges.
  • Equips students with practical strategies to excel in their job search.
  • Provides compassionate guidance and unwavering support to students throughout their job journey.
CommunicationProfessional MentoringTechnical Job SearchMotivational CoachingCareer GuidanceMentorship+1

Field Interviewer: Whiteboarding & Portfolio Walkthrough

Dec 2022Present · 3 yrs 3 mos

  • Whiteboarding: Collaboratively evaluating a candidate's skills and knowledge by discussing and visualizing their problem-solving process. Benefits candidates by showcasing their communication, collaboration, and critical thinking abilities.
  • Portfolio Walkthrough: A discussion about a recent project that the candidate has completed, providing the interviewer with insights into the candidate's ability to articulate their work and contribution. Benefits candidates by giving them an opportunity to showcase their achievements and provide concrete evidence of their capabilities.
  • Non-Technical Behavioral: A discussion about the candidate's career goals, personality, and values, as well as how they align with the organization. Benefits candidates by allowing them to share their aspirations, values, and personality traits that would make them a good cultural fit for the company.
MentoringUsabilityUser-centered Design

Mentor: Intro to Design

Mar 2021Present · 5 yrs

  • I am responsible for advancing my student mentees' curriculum by providing constructive feedback, empowering them through an understanding of their strengths and weaknesses, and reviewing their UI/UX project submissions.
FigmaUser Interface DesignVisual DesignMentoringInteraction DesignUsability+3

Mentor: UX/UI Design Career Track

Apr 2020Present · 5 yrs 11 mos

  • I am guiding the next-gen designers since 2018. At SpringBoard, I had over 1,150 individual 1:1 mentoring calls and 60+ dedicated global mentees.
  • Consistent curriculum advancement: As a mentor, my primary responsibility is to ensure that my student mentees are advancing consistently through the curriculum in order to complete the program within 6 to 9 months.
  • Feedback, advice, and training: I provide detailed constructive feedback, career advice, and interview training to my mentees via weekly 1:1 calls, helping them to achieve their goals and succeed in their careers.
  • Empowerment and support: I empower my mentees by helping them understand their current strengths and weaknesses, and offer additional support through the review of their UI/UX project submissions, including a final capstone project made with real companies. In addition, I serve as an extra on-demand mentor to answer technical questions and unblock students when their regular mentor is unavailable.
User ExperienceFigmaProduct DesignerInterviewingUser Interface DesignTeaching+7

Ux/ui hub

UX/UI & Digital Product Designer

May 2021Present · 4 yrs 10 mos · Remote

  • Sharing opportunities to network, connect, and a continuously updated collection of resources.
  • Helping designers enhance their skills for a new opportunity or project success.
  • Designed and published the App for Android & iOS using powerful and reliable no-code tools.
AirtableFigmaBravo StudioUser ExperienceProduct Design

Nocode kraft

No-code Mentor & Developer

Dec 2020Present · 5 yrs 3 mos · Remote

  • Teaching how to create fully functional MVPs to help founders and startups shorten the time-to-market, reduce costs, and iterate with high speed.
  • Designing, building, and publishing Apps on the App Store and Google Play Store using powerful and reliable no-code tools.
  • Sharing my knowledge, 25+ years of experience and perspective from idea to launch
  • Helping designers engage in unique projects aligned with their industry and career interests, enhancing skills for a new opportunity or project success.
FigmaBravo StudioAirtableNo-code Development

Idnow

2 roles

Design Systems

May 2020Dec 2022 · 2 yrs 7 mos

  • Developed a Design System and created principles and rules for iOS and Android responsive native Apps.
  • Created Design Tokens and Theming (Dark/Light) so that the App can be customized by each customer helping them integrate and apply their own identity to the product easily.
  • Innovated creating a solution to which our customers interact with the process of customization of colors, shapes, and fonts consuming less time and increasing satisfaction.
  • IDnow develops an AI-based platform that provides identity verification and compliance solutions for businesses.
User ExperienceRapid PrototypingFigmaProduct DesignerDesign SystemsUser Interface Design+7

Senior UX/UI & Digital Product Designer

May 2020Dec 2022 · 2 yrs 7 mos

  • Innovated creating a solution to which our customers interact with the process of customization of colors, shapes, and fonts consuming less time and increasing satisfaction.
  • Found solutions for i18n/localization to improve prototype tests and promote the creation of a better design.
  • Research and creation for web wireframe version including new features like drag and drop upload, phone and browser interactions, and cloud storage determined by technical requirements.
  • Redesigned screens based on feedback received from prototype validations.

The interaction design foundation

User Experience Designer (UX) Mentor

May 2019Sep 2020 · 1 yr 4 mos · Remote

  • Share my knowledge and experience to ensure my mentees receive the most valuable feedback and advice during the two-month "Get a UX Design Job" Bootcamp.
  • My mentees work on unique projects relevant to their industry and career interests to hone their personal portfolio site and get ready for a new job in User Experience.
Google AnalyticsUser ExperienceDesign SprintCSSRapid PrototypingProduct Designer+11

Sportradar

UX/UI Designer (User Experience Designer & User Interface Designer) [B2B2C]

Nov 2018Sep 2019 · 10 mos · Greater Munich Metropolitan Area

  • Delivered Wireframes for the new Managed Trading Services website. Previous steps of UX Research englobed Analysis of current User Flow, extensive Competitor Research, Interviews, Personas and Wireframes creation.
  • Developed new Sports Widgets, as well as redesigned the most used ones to be more interactive and simplified.
  • Worked through the Design Process for product landing pages, considering UI Inventory, Rules, Principles, Style Guide, and Patterns creating a Design System from available modules.
  • Researched and created Wireframes to upgrade the navigation and product filtering on the Online Store.
  • As a member of the Marketing team, my primary job responsibilities was to design, build and launch creative content in a wide variety of mediums.
User ExperienceFigmaUser Interface DesignTeachingMentoringUsability+2

Adam riese gmbh

UX/UI Designer (User Experience Designer & User Interface Designer) [B2C]

Aug 2018Oct 2018 · 2 mos · Stuttgart Region

  • Collaborated with the Design Team in order to create a Design System used as a source to apply the Brand Style Guide through all the platforms, including Visual and UI elements.
  • Worked with the Marketing team to consolidate User Personas and combine the team knowledge.
  • Created and implemented several Banner Campaigns counting more of 70 banners in several formats.
  • Redesigned User Flow by identifying upgrades through analyses of the actual flow using Google Analytics. Ideated and tested results to renovate the main Navigation for mobile/desktop.
  • Adam Riese is proof that the insurance industry is changing. With the slogan "Only what counts" we show our concern: to reduce things to the essentials. Our product focus on quality, convince with simplicity and inspire with digital services. We want to create products that respond to the needs of our customers.
Google AnalyticsUser ExperienceCSSRapid PrototypingProduct DesignerA/B Testing+9

Everycs

UI/UX Designer (User Experience Designer & User Interface Designer) [B2B]

Nov 2017Jun 2018 · 7 mos · Remote

  • Redesigned the concept for the Homepage (Responsive Version) taking into consideration the creation of target audiences, User Personas, Wireframes, and new StyleGuide definition from sketch to high-fidelity screens.
  • Rearranged the Information Architecture based on the content and analyses of the actual flow determined using Google Analytics (Acquisition, Navigation, Audience, Traffic Sources).
  • Identified actions to improve the structure and content. Planned analysis of the impact of the changes via A/B tests, Marketing actions, and Data gathering to measure improvements.
  • Makersite is a platform for collaborative product management that helps you innovate faster, buy smarter, and be sustainable. A place to collaborate with your team from concept to customer, make analyzes, improve your products margins, reduce the environmental impact, and sell more.
Google AnalyticsUser ExperienceCSSRapid PrototypingProduct DesignerA/B Testing+9

Udacity

Frontend Developer

Dec 2016Oct 2017 · 10 mos · Greater São Paulo Area

  • As sole Front-end Developer on the Brazilian Engineering team, updated the Marketing website design with a custom CSS Framework and implemented new features specially created for the Brazilian market.
  • Collaborated with Back-end developer to rapidly turn Hi-fidelity designs into functional projects while promoting best practices, web standards and shipping clean, maintainable code.
  • On the International team, played a central role in the design development and worked on migrating the international website to Angular while implementing new features focusing on scalability and performance.
  • As UI/UX Designer designed landing pages for course launches, career experience, and marketing promotions, implemented new ideas and tests for the payment process, and redesigned the catalog.
  • Udacity is here to democratize education. Our mission is to bring accessible, affordable, engaging, and highly effective higher education to the world. We believe that higher education is a basic human right, and we seek to empower our students to advance their education and careers.
Web DesignGoogle AnalyticsUser ExperienceDesign SprintCSSWordPress+15

Vitamina k | digital products

2 roles

UX/UI Designer, Digital Product Designer, Product Manager

Promoted

Jan 2006Present · 20 yrs 2 mos

  • Develops standards and Design Systems by creating principles and rules for diverse kinds of utilization.
  • Manage projects with creative flair, updated knowledge of industry software and a professional approach to time, costs and deadlines.
  • Help customers launch fully functional MVP applications using reliable No-Code tools. I've published 15+ native apps on App Store and Play Store. I have over 4200 learners on her course "How to Make an App for Android & iOS without coding".
Web DesignGoogle AnalyticsUser ExperienceDesign SprintCSSWordPress+26

Senior Web Designer & Senior Graphic Designer

Jan 1997Present · 29 yrs 2 mos

  • Customize Themes using unique CSS Styles or Bootstrap and develop website layouts determined by technical requirements, presenting ideas that satisfy and meet customers' needs.
  • Perform browser testing and debugging, custom scripts, solve code problems and update websites.
  • Manage projects with creative flair, updated knowledge of industry software, and a professional approach to time, costs, and deadlines.
  • Create brands, corporate identity & communications, promotional material, magazines/books/newspapers, responsive user interfaces, mockups, and prototype validations for a huge variety of products and activities.
Web DesignCSSFigmaResponsive Web DesignAdobe IllustratorAdobe Photoshop+8

Câmara dos deputados

Graphic Designer, UX/UI Designer, Plone Developer

Jul 2004Dec 2005 · 1 yr 5 mos · Brasília, Federal District, Brazil

  • Developed creative ideas and concepts for plenarinho.gov.br, chose the appropriate media and style to meet objectives in advertising, magazines, posters, exhibitions and corporate identity.
Web DesignGoogle AnalyticsUser ExperienceCSSResponsive Web DesignWeb Development+7

Ministério do trabalho e emprego-mte

Graphic Designer, UX/UI Designer, PHP Developer

Jan 2004Jul 2004 · 6 mos · Greater Brasilia

  • Designed solutions to implement a high visual impact for the mte.gov.br website and all corporate communications.
Web DesignUser ExperienceCSSRapid PrototypingPhotoshopResponsive Web Design+15

Education

CareerFoundry

Certified UX Designer (Specialization in UI Design) — UX Design

Jan 2017Present

Business Made Simple

StoryBrand Messaging Framework

Apr 2022Sep 2022

Udacity

Product Manager — Project Management

Jan 2020Present

Udacity

Digital Marketing

Jan 2020Present

Udacity

Product Design — Industrial and Product Design

Jan 2019Present

IDEO.org +Acumen

Introduction to Human-Centered Design

Jan 2019Present

CareerFoundry

Voice User Interface Design with Amazon Alexa

Jan 2017Present

Udacity

Front-End Web Developer — Information Technology

Jan 2016Present

Unieuro - Universidade Euro Americana

Bachelor of Science (BS) — Technology in Interior Design

Jan 2007Jan 2008

Agrotechnical School of Uberlândia

Bachelor of Technology (B.Tech.) — Computer Technician Course

Jan 2002Jan 2003

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