Feb 2020 – Feb 2022 · 2 yrs

• Lead Go-to-Market Product Operations for portfolio of emerging products focused on "NBU" markets consisting of user acquisition, community management, business growth, support and ecosystem development.
• Founder and Co-lead of Kormo by Google app, helping millions of people in Bangladesh, Indonesia and India get connected to jobs.

Sep 2016 – Jan 2020 · 3 yrs 4 mos

• Leading Kormo, a new kind of jobs and career development service for emerging markets. Launched in Bangladesh in Sep 2018 and Indonesia, Mar 2019. Kormo "graduated" from Area 120 to Google's NBU Product Area in Jan 2020

May 2012 – Sep 2016 · 4 yrs 4 mos

• Lead strategy, sales engagement and partnership development with independent digital media communications agencies operating primarily in North America. Focus on performance-based advertising solutions across Search, Display, Video and Analytics. Incubated business initially as part of Channel Sales division and scaled to high growth Direct/Indirect Sales team with 50+ FTEs across 2 offices and $xB in annual revenue.

Jan 2011 – May 2012 · 1 yr 4 mos

• Manage and develop business with Google's North American partners focused on serving the SMB market segment with advertising solutions and services. Led partnerships with Yellow Page and Web Hosting channel partnerships, driving growth and support of Google AdWords solutions.

Jul 2008 – Jan 2011 · 2 yrs 6 mos

• Member of the Local & Classifieds industry group working with major clients in the UK/EMEA market delivering strategic insights and actionable business opportunities. Core verticals included online classifieds, real estate, recruitment, online dating and energy. Articles featured on Google blogs and across trade publications. Work quoted/referenced multiple times in local media .

Jun 2014 – Sep 2021 · 7 yrs 3 mos

• Maya is the world's first anonymous, peer-to-expert messaging platform. Launched in Bangladesh, in partnership with BRAC, Maya aims to break down barriers for women to access the information they need, when they need it.

Apr 2014 – Apr 2015 · 1 yr

• G&R builds advertising technology that enables the web in Bangladesh. With 3,000+ local publishers, mostly in Bangla language, G&R is focused on developing localised monetisation solutions.

Apr 2007 – Jul 2008 · 1 yr 3 mos · London, United Kingdom

• Analyst within EMEA Corporate Development team for Business Process Outsourcing services. Role involved sales and bid management, driving business planning, project managing internal go-to-market initiatives and leading marketing projects. Participated in executive training in Project Management, Business Process mapping, Problem solving, Lean Six Sigma, Root Cause analysis, Change management.

Aug 2005 – Mar 2007 · 1 yr 7 mos · London, United Kingdom

• Joined as Graduate Trainee, later promoted to Research Executive handling blue-chip clients in FMCG, Financial Services and Retail. Planned, coordinated and provided key analysis and recommendations when reporting on in-depth market research projects carried out for leading multinational companies. Regular use of statistical tools and metrics in analysing quantitative and qualitative data for client reports.. Trained and worked extensively in brand management and strategy, advertising copy testing and media evaluation.