Feb 2024 – Present · 2 yrs 1 mo · India · Hybrid

• Mixpanel is a product analytics tool that enables founders, product teams, tech teams, CxOs, marketers, finance - basically anyone in an organization - to create more impact by capturing, analyzing and synthesizing data on how users interact with their digital products (apps, websites and more).
• I work closely with the global startups team and the Asia-Pacific SMB team to ensure small, medium businesses and startups make the most out of their product analytics journey, with Mixpanel.

Jan 2023 – Dec 2023 · 11 mos

• Adjust is the end-to-end solution for every stage of the app marketing journey through its industry-leading mobile measurement, analytics & attribution - measure, optimize, and scale app growth across platforms. (www.adjust.com)
• As part of this role, I manage Sales, Account Management and overall growth for 8+ key app verticals, including Finance (Fintech & BFSI), Business, Lifestyle and Education in the India and South Asia region

Jan 2022 – Dec 2022 · 11 mos

• Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world. Over 100,000 Apps, touching millions of lives, globally, make use of Adjust's measurement and data analytics capabilities to 'measure' better, 'analyse' effectively and reach their target audiences faster.
• Write to me - vineet.george@adjust.com

Jun 2021 – Dec 2021 · 6 mos · India

• Having spent the last decade focusing on myself, becoming all the things that make for a great LinkedIn profile, I felt it was high time I focused on becoming a fuller human being.
• Some of my current roles are (in order of importance) -
• 1. A good family man. (Home-making is an art and the brownie points are priceless)
• 2. Supporting the growth of others. (Mentorship & Coaching)
• 3. Becoming a more rounded professional by learning, creating content and upskilling
• 4. Becoming a much better motorcycle rider. (You might see me on some highway in India, having cold coffee from my thermos). Do say hi.
• P.S. Side hustles include writing comedy sets (that I might perform some day), starting my YouTube Channel (finally), writing a whole lot more (medium & LinkedIn get ready for some of my action) and designing a Website (because who doesn't).
• Hit me up if any of the above are of interest to you - george.vineet@gmail.com

Mar 2019 – Jun 2021 · 2 yrs 3 mos

• Leading the LI Practice at Searce - Managing sales/consulting, marketing, tech, & product functions. Responsible for Global Revenue and P&L. Also supporting initiatives in the space of marketing, recruitment, L&D and leadership across the organization.
• Leading B2B sales, marketing, people & partnerships for the BU
• Defining & Implementing global growth strategies, online & offline
• Setting up new business partnerships to drive scale with ROI
• Supporting organizational development - recruitment, general strategy, marketing, mentoring & training multiple teams
• Leading the set up and growth of Searce in UK & South-East Asia.

Apr 2018 – Mar 2019 · 11 mos

• Leading the growth of the Google Maps BU at Searce
• Managing Channel Sales & Partnerships in India, USA & SEA
• Implementing Programs for Account Management practices
• Implemented omni-channel marketing strategies - Digital (Ads),content curation (SEO) and offline (events)
• Pitching, building relationships with CxOs across APAC region
• Growing the team from 3 to 11 members, expanding in South-East Asia, and setting up USA region for Maps within 6 months

Apr 2017 – Mar 2018 · 11 mos

• Hunting role, in North & South India for Cloud & Maps (SaaS) Sales,
• Stakeholder Management for complex sales cycles
• Building pipeline, prospecting and closing deals
• Creating Marketing Campaigns, Content, Email Marketing, Content Positioning, targeting CxOs in varied industries
• Market Research to create targeted growth strategies
• Closed over USD 300K of revenue in six months, pitching to CTOs, Product Leads and IT Heads in startups & established organizations

Jun 2016 – Aug 2016 · 2 mos · Cleveland/Akron, Ohio Area

• Working on various marketing metrics to define, segment and delineate consumers, work on effective marketing strategies and build a pricing model that can be applied to various offerings.

Apr 2016 – May 2016 · 1 mo · Chennai Area, India

• Map Markets | MEP Division at Blue Star
• Working with the government bodies in Identifying Clusters, Upcoming Projects and Potential Collaborations
• Creating Market Entry Strategies and Building Leads
• Analyzing the Macro and Micro Environment of Blue Star with a focus at the Southern Region
• Building Customer Awareness and Brand Image of the Organization

Feb 2016 – Mar 2016 · 1 mo · Jamshedpur Area, India

• Worked closely with the operations team in the purchasing department to create a Mathematical Model to accurately identify and improve Dynamic Safety Stock of Engine Components based on historical data analysis and demand forecasting.

Jul 2011 – Dec 2014 · 3 yrs 5 mos · New Delhi Area, India

• Overall Business Development - Included Marketing, Operations, Inventory and Personnel Management
• Achieved Average growth of 57% year on year in direct sales to clients
• Achieved Average growth of 38% year on year in Book Exhibition Sales
• Increased School/Client Network from 17 to 52 Institutions in India
• Initiated Author Tours for coordinating Author-Market Interactions and promotions
• Worked on discount strategies in various lines of the business to maintain competitive margins and sustain business in the long run
• Creating the Right Product Mix at the Right Volumes through discussions and deliberations with vendors and other employees
• Pitched Products and Services to clients(Educational Institutions, Corporations and NGOs)
• Managed Various Processes Involved in Procurement, Sales, and Delivery of Orders

Jun 2010 – Jul 2011 · 1 yr 1 mo · Ghāziābād Area, India

• Research and Analysis of Automated Numerical Control Systems. (CNC Programming)