Jun 2023 – Present · 2 yrs 9 mos

• Excited to join data.world's mission as an Advisory Board Member. I believe robust data catalogs and the associated governance are the backbones of enterprise value in the future of AI, and am honored to be supporting the team as they continue to build for the future.

Nov 2022 – Present · 3 yrs 4 mos · San Francisco Bay Area

• We believe AI is going to dramatically change the way we work and live. And also believe that everyone should be part of the conversation and reap the benefits.
• The AI Exchange is focused on empowering everyone to benefit from AI.

Jan 2020 – Oct 2022 · 2 yrs 9 mos

• Vertical SaaS e-commerce and marketing enablement platform. Raised $3.85M and got to work with some pretty awesome people.
• Acq by Corksy (2022)

Aug 2018 – Jul 2020 · 1 yr 11 mos · San Francisco Bay Area

• Worked with very smart people to bring cutting edge ML/AI to life in Facebook/Instagram's ads products. Mostly in small business ads products, because I have a love for the little guy. If you have run ads, you've probably seen some things I've shipped.

May 2017 – Aug 2017 · 3 mos · San Francisco Bay Area

• Performed quantitative analysis on Facebook's auction system, including measuring marketplace dynamics and machine learning tradeoffs by building data pipelines in Python, and analyzing using Pandas and SQL
• Sized problem of ad fraud on 3 Facebook platforms; prioritized one and improved ad fraud user detection models by implementing new rules and improving structure of existing pipeline

Aug 2017 – Dec 2017 · 4 mos · Austin, Texas Area

• Marketing and analytics, meets product science and strategy
• Synthesized qualitative and quantitative research to develop first iteration of data.world personas. Performed analytics on the platform's viral coefficient. Recommended and led implementation of tests and product changes to increase virality by identifying "connection intent" moments, opportunities for surfacing invite CTA during onboarding, and creating a framework for a personalized experience based on a persona throughout app exploration.
• Specific accomplishments:
• Implemented proxy and direct signals to increase number of users for which we know their persona from .1% of users to 4%+
• Performed and analyzed 3 sets of A/B tests based on research findings and recommendations
• Overall work resulted in 4 product changes and roadmaps for future changes
• Tools used: JQL, Python, Pandas, SQL

Dec 2016 – May 2017 · 5 mos · Austin, Texas Area

• Coding + Data Skills + A Marketing Brain = These Cool Growth Marketing Projects ...
• Used topic modeling and text mining to analyze 20,000+ data points from competitive, community and internal signals to inform strategy for campaigns and data aggregation; findings influenced micro-marketing campaigns
• Built an automated bot to streamline community monitoring on Reddit; bot flagged relevant posts and emailed to community manager, automating a previously manual task
• Developed a predictive model with 80% accuracy to predict FOIA success rate based on 7000+ data points using a K Nearest Neighbors model. See the app here: https://datadotworld.shinyapps.io/foia_shiny_app/
• and an article written about it here: https://www.poynter.org/2017/will-your-foia-request-succeed-this-new-machine-will-tell-you/462746/
• Did some more data stuff that was featured here: https://priceonomics.com/ranking-the-most-dangerous-countries-for-american/

May 2016 – Aug 2016 · 3 mos · Austin, Texas Area

• Eliminated keyword research pain points by automating 4+ hours of manual work into minutes for SEO team members
• Researched, analyzed, and created benchmarks for SEO impact of featured Google snippet results on site traffic using Python and Google tools
• Created custom reports and dashboards to monitor site performance in Google Analytics
• Developed WordPress plugin at Indeed’s Hackathon to help small businesses list jobs more effectively on their websites. Gathered use cases and requirements, led a team of 4 engineering interns through development, and successfully pitched a demo. Project was continued by a full time employee.

Jan 2016 – Apr 2016 · 3 mos · Austin, Texas Area

• Led redesign of Socialnomics.com blog, including web design, content strategy and user experience, using WordPress, HTML & CSS knowledge (www.socialnomics.net)
• Analyzed traffic acquisition and site performance through Google Analytics to constantly iterate upon and improve the experience for 25,000+ users per month

May 2015 – Aug 2015 · 3 mos · Austin, Texas Area

• Started the summer executing blog post ideas, finished the summer ideating, researching and writing blog posts that aligned with overarching marketing campaigns
• Managed the creation of an ebook from content to design, social media promotion, and execution using content from speaker and roundtables from Indeed's annual interactive event
• Created and pitched an 8-part marketing campaign for promoting employer brand and small business engagement with a team of 5 interns
• Utilized Google Analytics and Wordpress metrics to identify success in blog posts; 4 blogs I wrote were in top 10% of total views and engagement

Jan 2015 – May 2015 · 4 mos · Austin, Texas Area

• Compiled show listings into weekly newsletters that informed fans of upcoming shows in 6 major cities
• Conceptualized, researched, and created blog posts including videos, Spotify playlists, and graphics
• Distributed blog content across social media accounts using Tweetdeck, Hootsuite, and Tumblr to ensure brand consistency

Aug 2014 – Feb 2015 · 6 mos · Austin, Texas Area

• Designed promotional materials including emails, advertisements and social media content that reached 3200 customers
• Photographed all inventory for boutique website, ensuring each product was represented in a visually appealing setting

Jun 2013 – Aug 2014 · 1 yr 2 mos

• At Nirvana, I conducted in-depth market research on the competition, establishing ways to better our own offerings to increase product value. I organized, designed and implemented a 20-piece post card campaign to inform their current clients of the introduction of their newest product: OmniVest. I also assisted in the creation of design materials for monthly mailers that advertised their products.

Nov 2011 – Oct 2014 · 2 yrs 11 mos · Austin, Texas Area

• Specialized in family portraits, senior portraits, and commercial photography
• Key point of differentiation was fantastic customer service and always going the extra mile
• Encouraged business growth through social contests, referral programs and discounted special events.
• Grew business to service over 120 sessions in 2014.
• Built a WordPress website with an average of 500 visitors per month: www.racheldownsphotography.com