Aditya Rahandani

Product Marketing Manager

Bangalore Urban, Karnataka, India5 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

First marketing hire for CRED's lending team.
Expert in growth hacking and customer journey optimization.
Proven track record in data-driven marketing strategies.

Stackforce AI infers this person is a Fintech marketing expert with a strong focus on growth and customer engagement.

Contact

Skills

Core Skills

Growth HackingProduct MarketingCustomer Journey OptimizationData Analysis

Other Skills

A/B TestingBusiness DevelopmentBusiness PlanningCampaign EffectivenessCanvaCommunicationCreative WritingCustomer InsightData-Driven InsightsDigital MarketingManagementMarket ResearchMarketingMarketing StrategyMedia Planning

About

Currently responsible for the growth of the lending vertical at CRED as the first marketing hire for the team. With a background in early-stage e-commerce and a stint in the automotive sector, Aditya combines project management, customer journey optimization, growth hacking, stakeholder management, and customer research skills.

Experience

Cred

2 roles

Senior Product Marketing Manager(Growth)

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India

Product Marketing Manager(Growth)

May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

Joined as the first marketing hire for the lending team worked on different projects to scale the lending product of CRED, CRED cash
Projects included
Reach Building: GTM planning for CRED Cash introduction to new users.
Re-engagement Strategy: Executed customer journey plans for re-engaging old users.
Loss Mitigation Experiments: Conducted experiments to retarget drop-off users.
Acquired Base Optimization: Implemented experiments to maximize credit limit utilization.
Data-Driven Growth: Collaborated on real-time triggers with Data Science teams.
Engaged with various teams across CRED to facilitate cross-selling of CRED Cash.

Mobile AnalyticsCampaign EffectivenessA/B TestingNew Product ReleaseCanvaSQL+4

Shopee

Senior Analyst- Business Development(KAM)

Dec 2021 – May 2022 · 5 mos

Hero motocorp

Territory Sales Manager

Jun 2020 – Dec 2021 · 1 yr 6 mos · Pune, Maharashtra, India

Managed monthly P&L of more than 10 crores through 7 Dealerships and
28 Sub Dealerships across 7 cities of Maharastra.
Managed team of 7 DSM, 5 DNM and 30+ DSE.
Planned and launched XPL - A gamification activity to motivate Dealer
Owners to achieve Premium sales targets and achieving 200% - Target, Project got nationally
replicated.
Trained 30+ Sales Executives to use digital platforms like Whatsapp
Business & GMB to engage and nurture Enquiries, helped them to improve- Enquiry to retail ratio by
40%.

Arvind limited

Retail Operations Intern

Jun 2019 – Jul 2019 · 1 mo · Greater Ahmedabad Area

Digit insurance

Marketing Intern

Apr 2019 – Jun 2019 · 2 mos · Bangalore

Royal enfield

Sales Intern

Feb 2018 – Mar 2018 · 1 mo · Greater Ahmedabad Area

 Customer relationship management ensuring customers had access to relevant and timely information required for their purchase decisions
 Facilitated regular feedback mechanism and ensured friendly atmosphere in the outlet
 Business Development by reaching out to potential customers