Jul 2025 – Present · 8 mos

• ◆ Led the entire product organization across mobile, web, trading and payments products, driving adoption in multiple countries.
• ◆ Defined and executed Quidax’s product vision and strategy, setting the roadmap for long-term growth.
• ◆ Scaled and developed a team of 7 Product Managers, building leadership capacity across the product org.
• ◆ Directed a seamless full-platform migration with zero downtime, while launching new features that raised the bar for customer experience and competitiveness.
• ◆ Built and launched new products on the upgraded platform, strengthening Quidax’s market position.
• ◆ Designed and institutionalized scalable processes and frameworks, enabling faster, higher-quality, and more consistent product delivery.
• ◆ Shaped culture and cross-functional alignment between product, engineering, design, and business teams to accelerate execution and innovation.

Jul 2024 – Jul 2025 · 1 yr

• ◆ Directed product strategy and delivery across crypto APIs, on/off-ramps, and payment infrastructure, powering adoption by major platforms like Opera Mini (Minipay).
• ◆ Oversaw five cross-functional product teams, aligning engineering, design, and business to deliver high-impact solutions.
• ◆ Scaled merchant and B2B offerings through crypto payment gateway expansion, enabling seamless digital asset acceptance across multiple markets.
• ◆ Launched global-facing products adopted in 70+ countries, strengthening Quidax’s footprint in the crypto ecosystem.

Jan 2023 – Aug 2024 · 1 yr 7 mos

• ◆ Doubled activation rates and boosted user retention through strategic product growth experiments and data-driven iteration.
• ◆ Launched the USD Swap product, achieving 50% quarterly growth and surpassing $10M in transaction volume within eight months.
• ◆ Designed and delivered a high-yield Savings product with over $2M AUM, offering an average 5% monthly return and outperforming industry benchmarks.
• ◆ Simplified crypto-to-USD conversion, driving 40% higher adoption and significantly improving overall platform liquidity.
• ◆ Led and mentored a cross-functional scrum team, fostering agile best practices and improving delivery velocity.

Jan 2022 – Jan 2023 · 1 yr

• ◆ Drove 43% year-over-year growth in transaction volume, surpassing $8M annually, through strategic UX and growth initiatives across B2C products.
• ◆ Reduced account issues by 80% in 3 months, boosting customer satisfaction by 30% via targeted bug fixes and proactive user support.
• ◆ Streamlined the Instant Buy/Sell flow, achieving a 98% increase in trade volume and 10% growth in monthly active users within one quarter.
• ◆ Optimized KYC process success rates from 33% to 76%+, resulting in a 34% increase in active users through data-driven user research.
• ◆ Enhanced onboarding with personalized user experiences and simplified account creation, improving activation metrics and retention.
• ◆ Launched a gamified referral program, increasing user acquisition by 5% and referral-driven transactions by 9%, establishing a strong viral loop.
• ◆ Elevated app ratings from 3.5★ to 4.5★ on Play and App Stores through consistent UX improvements and user feedback loops, driving a 15% rise in downloads and 40% better user reviews.
• ◆ Led a scrum-based product development team, embedding agile methodologies to accelerate feature delivery and team efficiency.

Jan 2020 – Jan 2022 · 2 yrs

• ◆ Led a cross-functional team of 15 (engineering, design, DevOps, QA) to deliver major retail product transformations in under 8 weeks, significantly improving acquisition, retention, and customer satisfaction.
• ◆ Managed a global API product adopted by multiple businesses, expanding Quidax’s ecosystem and developer integrations.
• ◆ Oversaw a crypto trading Order Book and Instant Exchange that achieved a 1000% increase in trading volume within one year, establishing Quidax as a key player in the crypto market.
• ◆ Managed the Custodial Wallet product, enabling secure storage, transfers, and multi-currency support for thousands of users.
• ◆ Spearheaded the launch of a high-performance crypto trading app, driving 7% monthly trading volume growth and a 15% increase in revenue within the first year.
• ◆ Led a full KYC system revamp, cutting verification time by 85% and increasing conversion rates by 75%, resulting in faster onboarding and improved user experience.
• ◆Reduced sign-up time from 15 minutes to 3 minutes, increasing sign-up completion by 70% and boosting new user acquisition by 42%.
• ◆ Championed agile practices and iterative development, enabling faster go-to-market delivery and continuous product optimization.

Apr 2019 – Jan 2020 · 9 mos

• ◆ Spearheaded growth initiatives within a two-person marketing team, driving a 285% increase in customer signups through data-driven campaigns and targeted messaging.
• ◆ Developed and executed go-to-market strategies for a new mobile app, resulting in an 82% surge in adoption and 300% revenue growth within months of launch.
• ◆ Conducted comprehensive market research and competitor analysis, crafting high-impact positioning and messaging that enhanced brand visibility and user engagement.
• ◆ Produced high-performing marketing content (blogs, webinars, newsletters) that achieved a 23% click-through rate, significantly contributing to conversion goals.
• ◆ Collaborated cross-functionally with product and design teams to ensure seamless product introductions and consistent user communication across touchpoints.