Rashmi Shetty

Digital Marketing Specialist

Mumbai, Maharashtra, India11 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in digital marketing strategies for diverse industries.
Proven track record in enhancing brand visibility through social media.
Skilled in driving data-driven marketing solutions.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Digital MarketingContent MarketingSocial Media MarketingContent StrategyContent Management

Other Skills

BloggingCampaign reportingCollaborationContent CreationContent DevelopmentCopy EditingCopywritingCustomer ServiceDigital StrategyEditingEditorialEngagement StrategiesEngaging ContentEvent MarketingGoogle Analytics

About

As a Global Digital Marketer at Capgemini with over 6 years of experience, I specialize in crafting and executing innovative digital and content marketing strategies that empower the Energy, Utilities, and Public Sector industries. My role focuses on leveraging social media advocacy, content creation, and marketing strategies to foster engagement, build customer relationships, and amplify brand visibility. Collaborating with global teams, I contribute to shaping impactful digital campaigns and guiding thought leaders in their social media outreach. At Capgemini, I am committed to driving digital transformation and delivering data-driven marketing solutions that align with industry trends and customer needs. My expertise in content and social media marketing enables me to support organizations in achieving their strategic objectives while fostering collaboration and innovation. Dedicated to empowering others and continuously exploring emerging trends, I strive to enable meaningful connections and positive change in the digital landscape.

Experience

11 yrs

Total Experience

3 yrs 8 mos

Average Tenure

6 yrs 11 mos

Current Experience

Capgemini

3 roles

Global Digital Marketer - Process Lead | Energy Transition & Utility | Public Sector

Promoted

Oct 2023 – Present · 2 yrs 7 mos

Digital StrategyCampaign reportingMarketing AnalyticsPaid marketingWeb AnalyticsKPI Reporting+4

Global Digital Marketer | Energy & Utilities | Public Sector

Feb 2021 – Oct 2023 · 2 yrs 8 mos

Social Media Partner | Financial Services and DCX

May 2019 – Jan 2021 · 1 yr 8 mos

Bookmyshow

Social Media Executive

Feb 2017 – Apr 2019 · 2 yrs 2 mos · Andheri

As a social media strategist, I specialize in creating and executing social media plans for non-movie content. From planning to execution and performance analysis, I've got it covered on all social media platforms. I work closely with teams from Delhi and Mumbai to ensure we're meeting our client's expectations and targets simultaneously.
I also have experience covering events for movies LIVE on our various social media platforms, working alongside design and video teams to curate content that engages and excites our audiences. In fact, I've even had the opportunity to work exclusively on BookMyShow's Instagram account for movies content, increasing both followers and engagement.
I'm passionate about exploring new strategies and techniques to maximize engagement and drive results. Whether it's identifying emerging social media trends or experimenting with creative content formats, I'm always looking for ways to stay ahead of the curve and deliver exceptional results.

Social MediaContent CreationEvent MarketingEngaging ContentSocial Media MarketingContent Strategy

Packt publishing

Content Developer

Feb 2015 – Jan 2017 · 1 yr 11 mos · Mumbai Area, India

Responsible for developing and editing technical content in collaboration with authors from all over the world. Additionally, I successfully managed and coordinated with internal teams to ensure that all targets were delivered with high quality and quantity.
Working in this role provided me with invaluable experience in various technologies, as well as the opportunity to work with and manage different professionals who were experts in their respective domains. I was constantly learning and expanding my knowledge, which has helped me to become a more well-rounded and versatile professional today.

Content DevelopmentEditingCollaborationContent Management