Mar 2025 – Present · 1 yr 2 mos · Remote

Feb 2023 – Present · 3 yrs 3 mos · Remote

Jan 2022 – Aug 2022 · 7 mos · Bengaluru, Karnataka, India

• Led the Retention and CLM charter for Auto Insurance at ACKO
• Worked cohesively with a team of 4 growth experts and contributed towards growth via Engagement and Retention marketing with omni-channel footprint - SMS, eMails, WhatsApp, In-Apps, YouTube, Search, Facebook Remarketing
• Brought in growth in Bike Insurance GWP by 17% (INR 4L) in Q1’2022. Learnt an 11% increase
• in conversion of dormant users via journey orchestration of communications
• Designed and executed Google campaigns via remarketing to winback high-intent users on
• YouTube, Search, UAC. Decreased CAC for Performance Marketing portfolio by 12%

Aug 2020 – Jan 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Providing strategic insights for product adoption, metrics monitoring and cross-industry best practices to Growth/Marketing/Product Heads in my clientele worth ACV $5.4M, which includes Gaming, e-Commerce, OTT, Health-Tech, e-Grocery and Ride-Hailing enterprises
• Assisted e-Fantasy Gaming clientele with insights, best practices and campaign ideation for user-retention in IPL 2020 season, learnt 13% decrease in Churn post-IPL 2020 vs 2019
• Worked together with Indian Unicorn e-Commerce giants to help strategise, build campaign roadmaps, and best practices for user-retention post Sale Season - learnt 30%+ increase in Stickiness Index (MAU/DAU) ratio
• Upscaled product adoption worth business $700K+ for managed accounts, and boosted
• Customer Satisfaction metric (via NPS) via proactive business reviews, and building roadmaps
• Recognised with CS Team Star Awards, Q4'2020 - right after joining the organisation

Apr 2020 – Aug 2020 · 4 mos · Guwahati, Assam, India

• Understanding website trends, app performances, social media traffic and e-paper purchases, while carefully analyzing the competitors, for the largest news media house in NE India
• Executed a 360° digital campaign for increasing purchase of e-Paper post COVID-19 – increased user base by 370, with INR 1.1 L increase to the revenue, from Apr - May
• Led a WhatsApp Interactive System for the daily users across the NE region - On-boarded 42% new users, with increase in Pages/Visits by 1.2, increase in Ad Revenue by $708 in May
• Tools leveraged: Google Analytics, Google Tag Manager, Search Console, Facebook Blueprint, Facebook Analytics, YouTube Analytics

Apr 2019 – May 2019 · 1 mo · Bengaluru Area, India

• Joined as a Summer Intern in the Entertainment, Sports and Partnership (ESP) division.
• Helped in the execution phase of Himalaya Companion Care and RCB's association, RCB Loves Furry, which was on-ground event, making Chinnaswamy Stadium (RCB's Home Ground) pet-friendly for the first time in the history of the game in IPL, 2019
• Conceptualized in the advertisement script of Himalaya Companion Care products- Healthy Treats, which involved RCB players as endorsers
• Pitched Diageo various marketing avenues for Brand Integration with Tencent Games for PubG's upcoming e-Sports event i.e. PubG India Series 2019
• Worked on and presented my internship project, which was "Understanding the e-Sports Scenario in India Better". The approach to the project was divided into two parts, wherein, firstly I understood the industry at a macro level by reaching out to some of the experts of the industry and secondly, by understanding these fans and their e-Sports consumption.

Aug 2017 – Jul 2018 · 11 mos · Hyderabad Area, India

• Developed and launched an internal sales analytics suite for Alcon Japan's Vision Care franchise using Javelin suite, VBA, and Excel
• Developed I-Pad compatible tools for medical representatives to forecast quarterly sales using Tableau
• Institutionalized SFE operations for Alcon Japan's Pharma unit– improved efficiency by 60% over three months. Was recognized as one of the "Best Innovations" for 2017 in the function wherein the product was displayed to the leaders for possible upscaling across other departments.
• 'Appreciation Award' for overall performance in the assigned project for the 3rd Trimester of 2017.

Jun 2015 – Aug 2017 · 2 yrs 2 mos · Bengaluru Area, India

• Was associated in Bengaluru and Gurugram for a year each
• Experience in the Industry in the area of Statistics and Analytics
• Good functional exposure in Pharmaceutical Industry to target the most eligible physicians and to design the best suited field execution plan for the medical representatives
• Extensive exposure to technologies such as Excel, Advanced Excel, VBA Macros, R, SAS Analytics
• Good hands on experience in developing ROI based projects using regression /TG-CG methods
• Demonstrated ability to work in a high-pressure environment with minimal errors
• Displayed exceptional strategic and analytical thinking

May 2014 – Jun 2014 · 1 mo · EEE Dept. IIT Guwahati

• Successfully completed a project named "Quasi Z Source DC-DC Converter" in IIT, Guwahati in the EEE Dept. Successfully implemented in both software and hardware. Was awarded a "Letter of Recommendation" from professor Dr. Sisit Kumar Nayak.
• Tools Used: MATLAB and SIMULINK (circuit design)