Nov 2010 – Mar 2011 · 4 mos · Greater New York City Area

• Define and execute response strategies for customer RFPs as part of sales process. Manage the response process and ensure production of high-quality proposals.
• Provide primary support for all marketing communication efforts, including the creation and printing of presentations, posters, reports, templates, and other marketing collateral. Support public relations efforts.
• Create annual marketing plan to support revenue, profit, and growth. Develop direct marketing strategy and identify new opportunities and markets. Support client services in plan and strategy execution, within budget.

Oct 2006 – Nov 2010 · 4 yrs 1 mo

• Retail, Footwear, and Apparel documentation writer, supporting over 30 customers. Collaborated with various internal teams to deliver high quality publications for customers. Produced and updated 65 documents, resulting in 180% increase in available documentation.
• Directed 5 member cross functional team to ensure consistent message and language throughout all training and documentation literature.
• Created documentation plans to define deliverables and timeline for each release. Prioritized work in conjunction with product management to maximize functionality coverage.
• Supervised summer intern.

Sep 2004 – Oct 2006 · 2 yrs 1 mo

• Led global cross functional teams to respond to customer RFPs as part of sales process. Delivered over 60 proposals in one year, representing 40% of department volume. Contributed to sales campaigns totaling millions of dollars.
• Completed department infrastructure projects, including collecting and analyzing data to quantify Proposal Center’s contribution to the sales cycle.
• Identified appropriate customers to serve as references in support of sales campaigns.
• Oversaw implementation of proposal software. Maintained proposal software database, resulting in increased team efficiency and productivity.