Lorraine Barber-Miller

CEO

New York City, New York, United States30 yrs 3 mos experience
Highly Stable

Key Highlights

  • Transformed marketing strategies leading to $4.2 billion in e-commerce revenue.
  • Led global rebranding initiatives achieving significant brand lift.
  • Spearheaded data-driven marketing transformation across multiple industries.
Stackforce AI infers this person is a MarTech leader with extensive experience in digital transformation and brand management.

Contact

lbarbermiller@gmail.comLinkedIn

Skills

Core Skills

Digital And Marketing TransformationRevenue Growth And Business ExpansionData-driven Marketing And AnalyticsBrand, Media, And CommunicationsBrand Management

Other Skills

B2B MarketingB2B, B2C, and B2B2C MarketingData AnalyticsData ScienceData-driven MarketingDemand GenerationDigital MarketingDigital PerformanceE-commerce GrowthIntegrated MarketingLeadershipManagementMarketing ExecutionMarketing ManagementOmnichannel Marketing

About

Internationally accomplished Chief Marketing & E-Commerce Officer recognized for building businesses and delivering exceptional financial results across mature and growth markets in consumer (B2C) and professional (B2B) domains. A business-first leader with sales, marketing, communications, digital, and e-commerce expertise domestically and internationally, and is sought after for large-scale transformation and entrepreneurial business building across more than 100 countries by category-leading technology-first enterprises. Joined Philips in 2020 as EVP and Chief Marketing & E-Commerce Officer based in Amsterdam and the US, leading 3,000+ practitioners globally across all marketing, communications, digital, and e-commerce disciplines. Spearheaded enterprise-wide transformation based on data science, real-time analytics, and digital performance, contributing to the highest sales and customer satisfaction levels in the enterprise’s history and increasing direct e-commerce revenue from $120 million in 2019 to $4.2 billion in 2023. Prior to Philips, served as SVP and Chief Marketing Officer at ADP from 2017 to 2020. In this role, was globally responsible for all marketing, communications, and digital disciplines. Designed and scaled digital-first and data-driven capabilities, contributing to double-digit growth in fiscal years 2018 and 2019. Also led first global purpose-driven rebrand in its 70-year history. Previously, spent 21 years at IBM and held many domestic and international positions across sales, marketing, and communications during tenure from 1996 to 2017. In final role as VP of Marketing, Global Business Services, Industries, C-Suite, and Blockchain, drove growth agenda centered on consulting partnerships with Apple, Microsoft, Salesforce, SAP, Twitter/X, Oracle, and Workday and advised select Fortune 500 clients to advance their adoption of AI and digital transformation. While working previously abroad in Dubai and Prague, led brand-building and geographic expansion efforts across Central and Eastern Europe, the Middle East, and Africa. • B2B, B2C, and B2B2C Marketing • D2B and D2C E-Commerce Sales • Demand Generation and P&L Ownership • Digital and Marketing Transformation • Change Management • Data-driven Marketing and Analytics • Business Strategy and Marketing Planning • Brand, Media, and Communications • Product and Portfolio Management • Go-to-Market Planning and Execution • Acquisition, Retention, and Advocacy • Revenue Growth and Business Expansion • Strategic Partnerships and Alliances • Customer-first Culture and Leadership

Experience

Shrm

Board of Advisors | SHRMLabs | Venture Capital Portfolio Companies

Jan 2024 – Present · 2 yrs 2 mos

Philips

Executive Vice President and Chief Marketing & E-Commerce Officer

Jan 2020 – Present · 6 yrs 2 mos · New York City Metropolitan Area and Amsterdam, Netherlands

  • Reporting to CEO and leading 3,000+ practitioners globally with an annual budget of $1.5 billion across all marketing, communications, digital, and e-commerce disciplines for all products and services, lines of business, and market segments (B2B, B2C, and B2B2C).
  • Transformed function from product-led to customer and consumer-led with global responsibility for portfolio management to omnichannel brand-to-demand engines and direct commerce, contributing to the highest sales and customer satisfaction levels in the enterprise’s history.
  • Rebuilt and functionalized organization end-to-end with a unified leadership team, clear and orchestrated global blueprint, redesigned roles with simplified working methods and processes, integrated strategy and campaigns, digital-first and e-commerce channels, and first-ever data-driven measurement system for marketing execution and ROI impact to sales and market share performance.
  • Designed and built first-ever Customer 360 personalization and predictive capabilities based on data science, real-time analytics, and digital performance across all business units while scaling D2B and D2C channels for exponential revenue growth (from $120 million in 2019 to $4.2 billion in 2023).
  • Built and delivered first-ever talent development program to strengthen performance-based culture and functional expertise. Employee engagement figures doubled from pre-transformation levels, and attrition levels reduced to the lowest across the enterprise.
  • Led Philips to increase its brand valuation for Interbrand’s Best Global Brands 2020, 2021, and 2022.

Lehigh university

Board of Advisors | College of Business

Jan 2017 – Present · 9 yrs 2 mos

Adp

Senior Vice President and Chief Marketing Officer

Jan 2017 – Jan 2020 · 3 yrs · New York City Metropolitan Area

  • Led all marketing, communications, and digital disciplines across 100+ countries with responsibility for client acquisition and lifecycle marketing through all channels (digital, direct sales, inside sales, alliance partners, and third-party) across all market segments, including small business, mid-market, enterprise, and international markets.
  • Built enterprise-wide operating model and cross-discipline organization of 300+ professionals in addition to the global management of shared services capabilities and agency network.
  • Designed and scaled first-ever digital-first and data-driven capabilities, contributing to profit expansion and double-digit revenue growth in fiscal years 2018 and 2019.
  • Led first-ever global purpose-driven re-brand and omnichannel brand campaign to accelerate business growth, resulting in an 18% brand lift in the first six months. First in the industry to design brand system and advertising with AI, along with custom visual identity, typography, and data visualization.
B2B, B2C, and B2B2C MarketingDigital and Marketing TransformationDemand Generation

Ibm

11 roles

Vice President, Marketing, Global Business Services, Industries, C-Suite, and Blockchain

Jan 2016 – Jan 2017 · 1 yr

  • Promoted rapidly from Chief Marketing Officer, Global Business Services (2015) to expanded scope, including leadership for Industries (2016) and C-Suite and Blockchain (2017) across North America, in addition to professional services consultancy.
  • Led strategic end-to-end marketing and digital experience redesign in pursuit of advancing clients’ agendas centered on AI and digital transformation with industry differentiation for C-Suite buyers focused on Watson, Analytics, Internet of Things, Cloud, Mobile, and Commerce solutions.
  • Drove growth agenda in new market and buyer segments through global consulting partnerships with Apple, Microsoft, Salesforce, SAP, Twitter/X, Oracle, and Workday.
  • Delivered $8 billion in new contract signings, representing more than 75% of annual services business across North America, contributing to double-digit revenue growth and margin expansion with market share gains in fiscal years 2016 and 2017.
B2B, B2C, and B2B2C MarketingDigital and Marketing TransformationDemand Generation

Vice President, Marketing, Global Business Services and Industries, North America

Jan 2015 – Jan 2016 · 1 yr

Chief Marketing Officer, Global Business Services, North America

Jan 2014 – Jan 2015 · 1 yr

Executive Director, Marketing, Global Demand Generation and Engagement

Jan 2013 – Jan 2014 · 1 yr

Chief Marketing Officer, Central and Eastern Europe

Jan 2010 – Jan 2013 · 3 yrs

Executive Director, Marketing and Communications, Central and Eastern Europe, Middle East and Africa

Jan 2008 – Jan 2010 · 2 yrs

Manager, Marketing, Brand Management and Development, Global Financing, Americas

Jan 2006 – Jan 2008 · 2 yrs

Manager, Distribution Channels Management and Marketing, Global Financing, Americas

Jan 2004 – Jan 2006 · 2 yrs

Territory Sales Manager, East Region

Jan 2003 – Jan 2004 · 1 yr

Territory Partner Manager, East Region

Jan 2001 – Jan 2003 · 2 yrs

Client Representative, Northeast

Jan 1996 – Jan 2001 · 5 yrs

Education

Lehigh University

Bachelor of Science (B.S.) — Marketing

Harvard University

Premier Program

Boston University

Executive Program

Duke University

Channel Marketing Specialty Program

Carnegie Mellon University Silicon Valley

Exponential Innovation Workshop