Masroor Hassan

HR Manager

Mumbai, Maharashtra, India12 yrs 10 mos experience

Key Highlights

  • 13+ years of experience in HR leadership
  • Expert in strategic workforce planning and talent acquisition
  • Proven track record in employer branding and candidate experience
Stackforce AI infers this person is a strategic HR leader in high-growth environments.

Contact

Skills

Core Skills

Hr Business PartneringTalent Acquisition And ManagementPerformance ManagementHuman Resource Management

Other Skills

ATS & Sourcing Tools ProficiencyBulk HiringCampus Hiring & Employer BrandingCandidate Experience EnhancementChange ManagementCompliance & AuditConflict ResolutionCulture building, performance management & employee engagementData AnalysisData-driven Decision MakingData-driven recruitment & employer brandingDiversity, Equity, and Inclusion (DEI) Initiative ImplementationEmployee EngagementEmployer BrandingEnd-to-End Recruitment

About

I’m a people-first HR professional with over 13+ years of experience building and scaling high-performing teams across fast-paced, high-growth environments—currently leading the HRBP, Talent Acquisition, and HR Operations functions. My journey began in Talent Acquisition, where I’ve successfully led hiring across tech, product, sales, and business roles, including campus recruitment and leadership hiring. Over the years, I’ve evolved into a strategic HR leader, partnering closely with business heads to align people strategies with organizational goals. Presently, I drive the full spectrum of HR—from shaping the employee experience and managing end-to-end hiring, to streamlining HR operations and ensuring compliance. Whether it’s scaling teams, enabling culture, building HR frameworks, or solving business challenges through people—HR for me is about delivering impact. What I bring to the table: 1. Strategic workforce planning & organizational development 2. Data-driven recruitment & employer branding 3. HR process design, HRMS & compliance management 4. Culture building, performance management & employee engagement Technical Skills: Recruitment Tools: Proficient in using Naukri, LinkedIn Recruiter, Behance, Dribble and various ATS / HRMS systems (e.g., Keka, Darwinbox, Workday, Fresh Teams, and People Strong ) to streamline candidate sourcing, tracking, and communication. Technical Screening Platforms: Experienced in utilizing HackerRank, HackerEarth, and similar platforms to conduct campus recruitment tests and assess the technical proficiency of candidates for roles in software development, data science, and IT infrastructure. Analytics & Reporting: Advanced proficiency in MS Excel (pivot tables, VLOOKUP, advanced formulas) and Power BI to generate insights, track recruitment KPIs, create detailed dashboards, and support data-driven decision-making for recruitment strategies.

Experience

Crio.do

Senior Manager-Human Resource

Apr 2025Present · 11 mos · Bengaluru · On-site

  • 1. HR Business Partnering (Team of 4):
  • a. Act as a strategic partner to business leaders to align HR strategies with business goals.
  • b. Lead the HRBP team to drive performance management, employee engagement, and workforce planning initiatives.
  • c. Facilitate regular check-ins with team leads to resolve employee concerns, promote a healthy work culture, and manage retention.
  • d. Support change management initiatives and ensure smooth execution of organizational restructuring.
  • e. Implement learning & development programs in alignment with business goals and upskilling needs.
  • 2. Talent Acquisition (Team of 7):
  • a. Oversee end-to-end recruitment for tech, product, sales, and business teams to meet Crio.do’s rapid growth plans.
  • b. Define and monitor key hiring metrics (TAT, offer-to-join ratio, source mix, etc.).
  • c. Lead employer branding initiatives to attract top-tier talent across campuses, bulk and, lateral hiring channels.
  • d. Build partnerships with institutes and recruitment platforms to strengthen the talent pipeline.
  • e. Drive recruitment process improvements and manage TA tools/ATS effectively.
  • 3. HR Operations (Team of 2):
  • a. Ensure seamless execution of core HR operations such as onboarding, payroll coordination, documentation, and compliance.
  • b. Standardize HR processes, policies, and SOPs for scale and consistency.
  • c. Oversee HRMS implementation and ensure data accuracy and HR analytics reporting.
  • d. Drive employee lifecycle processes – from onboarding to offboarding – with a strong focus on experience and process hygiene.
  • e. Ensure statutory and internal compliance as per labor laws and company standards.
  • 4. Leadership & Strategic HR:
  • a. Work closely with the leadership team as a trusted advisor and coach to execute the people's agenda.
  • b. Prepare and track HR budgets, headcount planning, and workforce analytics.
  • c. Design and implement programs around diversity & inclusion, rewards & recognition, and culture building.
HR Business PartneringHR OperationsTalent Acquisition and ManagementHR Strategy DevelopmentStakeholder ManagementChange Management+19

Keka hr

Senior Manager-Talent Acquisition

Sep 2022Aug 2024 · 1 yr 11 mos · Hyderabad, Telangana, India · On-site

  • 1. Directed comprehensive IT and Non-IT recruitment operations, successfully managing a dynamic team of 7 full-time recruiters and 8 interns, contributing to 800+ hires annually across diverse functional areas, including technology, sales, and operations.
  • 2. Designed and implemented data-driven recruitment strategies aligned with organizational objectives, with a focus on tech roles (e.g., Software Developers, QA Engineers, UX, Product Roles) and non-tech roles (e.g., Sales, Customer Success, Rev Ops, Marketing, Finance, HR Roles).
  • 3. Optimized the hiring process by streamlining workflows, reducing time-to-hire from 45 days to 27 days, resulting in a 40% improvement in efficiency, and accelerating time-to productivity for new hires.
  • 4. Achieved a 70% reduction in cost-per-hire (CPH) by introducing innovative sourcing channels, such as employee referral programs, social media outreach, and university partnerships, saving the organization ₹50 lakhs annually in recruitment expenses.
  • 5. Spearheaded the adoption of applicant tracking systems (ATS) and recruitment analytics, enabling precise tracking of recruitment metrics, enhancing decision-making, and improving offer acceptance rates by 20%.
  • 6. Conducted strategic workforce planning to forecast staffing needs, ensuring a steady pipeline of high-quality talent while maintaining an offer-to-joining ratio of 85%.
  • 7. Championed a best-in-class candidate experience, boosting candidate satisfaction scores to 95%.
Performance MetricsTeam ManagementEmployer BrandingDiversity, Equity, and Inclusion (DEI) Initiative ImplementationCandidate Experience EnhancementTalent Pipelining+13

Expertrons

Manager-Talent Acquisition

Sep 2021Aug 2022 · 11 mos · Mumbai, Maharashtra, India · On-site

  • 1. Oversaw IT and Non-IT hiring for portfolios such as Sales, Marketing, and Operations, managing a team of 6 recruiters and 2 team leads.
  • 2. Conducted sourcing and screening for tech roles and senior leadership positions.
  • 3. Improved reporting mechanisms, enhancing recruitment transparency and alignment with business needs.
Human Resource ManagementTeam ManagementEnd-to-End RecruitmentHR Business PartneringTalent Acquisition and Management

Whitehat jr

Deputy Manager-Talent Acquisition

Apr 2020Sep 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

  • 1. Oversaw end-to-end sales hiring across South India, managing recruitment for key regions, including
  • Andhra Pradesh, Telangana, Karnataka, and Kerala, to support aggressive business expansion plans.
  • 2. Successfully hired top talent for field sales and inside sales roles, achieving a closure rate of 9-10 hires per week with an offer-to-acceptance ratio of 85%.
  • 3. Conducted strategic outreach with a daily average of 120+ candidate calls, sourcing high-potential
  • candidates through proactive engagement and diverse recruitment channels.
  • 4. Led campus hiring initiatives in South India, collaborating with 10+ universities, resulting in a 25%
  • increase in entry-level hires for sales roles.
  • 5. Implemented tailored recruitment strategies for each region, aligning with cultural and market specific dynamics to ensure high-quality hires.
  • 6. Streamlined hiring processes to reduce time-to-fill by 30%, contributing to faster deployment of sales teams and improved revenue generation timelines.
  • 7. Spearheaded employer branding campaigns across southern markets, strengthening White Hat Jr.’s
  • visibility as an employer of choice.
  • 8. Recognized for exemplary performance with two promotions in a year, reflecting significant contributions to recruitment excellence and regional growth.
Human Resource ManagementTeam ManagementEnd-to-End RecruitmentTalent Acquisition and Management

Chitralekha

Assistant Manager-Talent Acquisition

Feb 2017Mar 2020 · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

  • 1. Managed pan-India hiring, covering key regions such as Mumbai, Gujarat, Bangalore, Delhi, and
  • Kerala, for diverse roles across the print and media industry.
  • 2. Successfully recruited talent for a wide range of positions, including sales professionals, support staff (blue-collar roles), Editors, Graphic designers, and other critical roles in print media.
  • 3. Led a recruitment team to meet evolving organizational needs, ensuring timely closures and
  • maintaining high-quality standards for talent acquisition.
Human Resource ManagementEnd-to-End RecruitmentTeam ManagementTalent Acquisition and Management

Fever fm (ht media ltd.)

Senior Executive-Talent Acquisition

Apr 2015Jan 2017 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

  • 1. Joined Radio Nasha 91.9 FM as an early employee and played a pivotal role in building the team from
  • scratch (Mumbai Region), successfully hiring for Creative, Sales, and operational roles in the radio
  • industry.
  • 2. Managed end-to-end recruitment processes, collaborating closely with department heads to identify talent needs and onboard top candidates.
  • 3. Mentored and trained a team of 5 interns, helping them develop recruitment, sourcing, and
  • candidate engagement skills.
Human Resource ManagementEnd-to-End RecruitmentTalent Acquisition and Management

Asian business exhibitions & conferences ltd - abecl

Executive-Human Resources

Mar 2014Mar 2015 · 1 yr · Mumbai, Maharashtra, India · On-site

Human Resource ManagementEnd-to-End Recruitment

Icra

Associate-Human Resources

May 2012Feb 2014 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

Human Resource ManagementEnd-to-End Recruitment

Education

St. Xavier's High School, Mumbai

Jun 1997Apr 2007

Cosmopolitans Vallia Chhaganlal Laljibhai College of Commerce

Business Management Study

Jun 2007Apr 2012

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