Jul 2020 – Jul 2020 · 0 mo · Online

• 「出海的八大考量」

May 2020 – Present · 5 yrs 10 mos · Shanghai, China

• As Country Director for Greater China, I have led the region’s rapid growth, operational excellence, and strategic initiatives, driving significant contributions to GOAT Group's global success. My role focuses on scaling the business, building high-performing teams, and delivering innovative solutions across cross-border e-commerce, supply chain optimization, and market localization.
• Key Achievements
• Scaled Greater China’s supply business from inception to a significant share of global GMV, achieving consistent double-digit year-over-year growth.
• Negotiated strategic partnerships with key players like Airwallex, unlocking new revenue streams and securing cost savings.
• Supported and oversaw key procedures in the establishment of two facilities in Mainland China, contributing to improved operational efficiency and regional growth.
• Mentored and promoted key leaders across Product, Engineering, BD, and Marketing, fostering a culture of empowerment and excellence.
• Secured Regional HQ status in China, resulting in significant government grants and tax incentives to support the company’s growth.
• Strengthened cross-functional collaboration with global teams, ensuring alignment across Product, Operations, Logistics, and CX.

Sep 2019 – Present · 6 yrs 6 mos · Shanghai, China

• In addition to my leadership role, I have taken on a hands-on Product Manager role, driving the development and rollout of key features to enhance the platform’s functionality and user experience.
• Key Contributions
• Led the development of critical features, including Cart functionality and Restock Fees, driving operational efficiency and incremental revenue.
• Delivered localized features such as translations and international cash-out, improving the platform’s global reach.
• Conducted competitor analysis and provided actionable insights to inform strategic decisions and identify market opportunities.
• Partnered with CX and Logistics teams to streamline workflows, improving user experience and operational efficiency.
• Collaborated with Business Development to define and execute strategies for key distributors, driving growth in the region.

May 2020 – Jul 2020 · 2 mos · Online

• Delivered two webinars to inspire and educate aspiring Product Managers on best practices in product localization and market entry strategies:
• "Lessons of Product Localization from Airbnb": Recognized as one of Product School’s Top 20 Best Talks of 2020, with 2.9k+ views on YouTube.
• "8 Difficulties When Entering the Chinese Market": Shared insights on navigating challenges in the Chinese market, with 450+ views on YouTube.
• Product School, founded in 2014, is the world’s first technology business school. As a featured speaker, I contributed to their mission of empowering the next generation of Product Managers to create innovative products.

Mar 2020 – Mar 2020 · 0 mo · Online

Jan 2019 – Aug 2023 · 4 yrs 7 mos · Remote

• Support marketing and live music programming to enhance the restaurant’s brand and guest experience.
• Schedule and manage a diverse lineup of musicians for live performances.
• Create and manage content for Facebook and Instagram, including running occasional ad campaigns.
• Design marketing assets using Canva, such as event posters and social media graphics.

Oct 2018 – Sep 2019 · 11 mos

• Founding member of the China Technology Team dedicated to improve and localize WeWork's web and mobile products for the Mainland Chinese audience, with a focus on Growth, Billing and Payments.
• Notable achievements include: improved website lead conversion by 200% YoY, implemented in-store and in-app digital payments, digitized fapiao processes, and developed custom WeChat Mini-Programs for enterprise customers.

Mar 2016 – Oct 2018 · 2 yrs 7 mos

• Oversaw all things digital for WeWork's expansion into Asia, including Performance Marketing, Business Systems, and Member Experience. Acted as the key liaison between regional stakeholders (including Sales, Marketing, Operations, Finance, Legal, etc.) and the Digital Team in the US and to prioritize and deliver solutions against company goals.
• Notable achievements include: launched WeWork in 6 APAC markets, created local marketing site and tools for China, and developed a mobile web app on WeChat for members in China.

May 2017 – Nov 2018 · 1 yr 6 mos · Remote

• Volunteered as an advisor and mentor at WeCruited.

Apr 2016 – Apr 2016 · 0 mo · Singapore

Nov 2015 – Nov 2015 · 0 mo · San Francisco

Sep 2015 – Sep 2015 · 0 mo · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Feb 2015 – Mar 2016 · 1 yr 1 mo

• Founding member of the China Product Team dedicated to improve and localize Airbnb's web and mobile products for the Mainland Chinese audience.
• Notable achievements include: redesigned marketing landing pages, improved social sharing experiences, and implemented local signup/login, map, search, payments, and ID verification solutions for users in China.

Mar 2013 – Mar 2016 · 3 yrs

• Interviewed 300+ candidates to assess cultural fit on behalf of the company. Airbnb has four core values: Be a Host, Champion the Mission, Be a Cereal Entrepreneur, and Embrace the Adventure.

Mar 2013 – Feb 2015 · 1 yr 11 mos

• Responsible for managing a team of translators across 10 languages (Simplified and Traditional Chinese, Japanese, Korean, Bahasa Indonesia, Bahasa Melayu, Thai, Greek, Turkish, and Russian) in optimizing translation and localization workflows, designing improvements and new features to the translation tool, developing and updating language guides, maintaining close cooperation with local offices and engineers, preparing comprehensive reports and presentations, and performing market research.

Jun 2012 – Mar 2013 · 9 mos

• Proactively engaged with existing property owners and hosts from Hong Kong, Taiwan, and Mainland China and enabled them to take full advantage of Airbnb’s platform. Acted as the most important link between Airbnb and hosts, communicating key actions necessary to increase their performance on Airbnb. and as the first point of contact to new and existing hosts, helping them through the listing process.

Jul 2011 – Jun 2012 · 11 mos · Hong Kong

• Provided administrative and executive support to the Deputy Director in charge of Christian and Moral Education, Music and Visual Arts, and Human Resources.
• Worked at a high level of independence and responsibility, including organizing and coordinating events, overseeing logistic arrangements, liaising with internal and external bodies, providing support to committees, drafting papers/reports, reviewing budget and documentation, handling enquiries, and supervising junior staff. Acted as a bridge in the communication between the Deputy Director and the staff in the divisions under his supervision.