Mar 2023 – Oct 2023 · 7 mos

Apr 2022 – Mar 2023 · 11 mos

Sep 2021 – Apr 2022 · 7 mos

Jul 2021 – Sep 2021 · 2 mos

Oct 2017 – Sep 2021 · 3 yrs 11 mos

• Manage marketing strategic initiatives including:
• Yearly, quarterly, and monthly marketing plans
• Marketing campaign creation, execution and analysis
• Social media marketing, including organic and paid content
• Email marketing, including automations, A/B testing, campaign strategy, and target customer segmentation
• Content creation, including blog posts, white papers, bulletins, web copy and more
• Business strategy for new product lines, including product pricing strategy and campaigns
• Create and manage high-level marketing and promotional pieces for Spray Analysis and Research Services and related projects, including PowerPoints, brochures, eBlasts, and more
• Manage and develop websites for both our research group and new product line, including implementing eCommerce capabilities
• Design and implement market strategy reports for both quarterly and yearly goals
• Other responsibilities:
• Lead eLearning developer for SprayUniversity, our online, global company training platform – including writing, editing, and course development
• Lead Editor for SprayScripts – our company newsletter
• Edit technical documents for style and grammar
• Research necessary documents in order to complete online training manuals for domestic and international sales staff
• Create high-quality study/training materials for engineering and sales staff

Apr 2016 – Oct 2017 · 1 yr 6 mos

• Lead developer for SprayUniversity material – including writing, editing, and Storyline development
• Edit technical documents for style and grammar
• Research necessary documents in order to complete online training manuals for domestic and international sales staff
• Create high-quality study/training materials for engineering and sales staff

Oct 2014 – Jan 2015 · 3 mos · Illinois

• Increase retail sales staff engagement with assigned key accounts for the adidas brand through initiatives such as tech clinics, product launch programs, promoting sales contests and seeding.
• Increase consumers and customers knowledge and passion about adidas Running products, technology and marketing initiatives.
• Focus on improving sell-through of Running footwear, apparel and accessories
• Act as brand representative at key regional Running events.
• Represent the values of Running and communicate trends within the Running community.
• Extensive travel to key retailers, training summits and Running events.
• Prepare reports on training and sales activities.
• Manage Travel and Expense budget, as well as, Seed Product budget.
• Update weekly and monthly sales reports, including growth in regional markets and my contribution to increases in sales and sell-through of product.

Jun 2014 – Oct 2015 · 1 yr 4 mos · Naperville, IL

• Edit college-level textbooks for content, accuracy, grammar, punctuation, and spelling.
• Create up to 50 test questions, including multiple choice, short answer, and true/false, per chapter per textbook for both student and instructor use.
• Construct college-level essay questions and potential responses for each textbook chapter.
• Create PowerPoint presentations for college-level textbooks with an emphasis on summarizing each chapter, while also establishing an appealing visual design.
• Ensure projects are completed by the specified due date for publishing.

May 2013 – Sep 2016 · 3 yrs 4 mos · Naperville, IL

• Extensive customer service experience
• Provide consultation regarding nutrition, injury prevention, and current trends in the running community.
• Attend weekly and/or monthly events geared towards educating the general public about new running gear and events including fun runs, pub runs, and educational clinics.
• Lead and manage Run 101/201 program, which includes creating an up-to-date 5K and 10K training plan, maintaining constant correspondence via email and phone with attendees, managing other sales associates, leading group workouts weekly, maintaining communication with the company’s general manager respecting weekly attendance and program progress, and creating a final evaluation to be completed by program attendees with improvement both in program’s quality and coach’s ability in mind.