Anthony Bédel

Associate Consultant

Paris, Île-de-France, France2 yrs experience

Highly Stable

Key Highlights

Expert in transforming behavioral insights into marketing strategies.
Led workshops on emotional storytelling for aspiring marketers.
Experienced in managing creative processes for video production.

Stackforce AI infers this person is a Marketing Strategist with expertise in consumer behavior and creative content production.

Contact

Skills

Core Skills

Marketing StrategyVideo ProductionPublic RelationsSocial Media

Other Skills

Active ListeningAdvertisingBusiness-to-Business (B2B)CopywritingCreative Problem SolvingCritical ThinkingEffective CommunicationInterpersonal SkillsLeadershipPublic SpeakingTime ManagementVideo Editing

About

Passionate about Marketing, Behavioural Science, and Decisions As a senior insight analyst and marketing strategist, I explore the 'why' behind human behaviour, especially in consumer choices. With a versatile background in marketing, branding, and video content, I deliver tailored insights to both B2B and B2C brands. My journey in marketing strategy nourished my curiosity for understanding hidden motivations driving consumer choices. At PRS In Vivo, I transform behavioural insights into impactful marketing strategies for global FMCG brands.

Experience

Prs in vivo

Senior Insight Analyst

Jan 2024 – Present · 2 yrs 2 mos · Paris, Île-de-France, France

The hague university of applied sciences

Guest Lecturer

Jan 2022 – Feb 2022 · 1 mo · The Hague, South Holland, Netherlands

During my position as a strategist in a creative agency, I led workshops about "The Art of Emotional Storytelling" for first year students of THUAS as part of their mandatory modules. The topics explored were:
✓ Stages of Storytelling - How to craft powerful stories
✓ Wheel of Emotions - Which emotions to tell a story and when
✓ Emotional Intelligence - How to tell stories that are truly captivating
✓ Mediums and Script - How senses appeal to our memory

Synima

Marketing Strategist

Nov 2021 – Dec 2023 · 2 yrs 1 mo · Amsterdam, North Holland, Netherlands

As a strategist for Synima, a global creative agency specialized in video & animation, I'm part our Amsterdam office and my missions are to:
✓ Lead video and animation producers to facilitate the creative process
✓ Balance the business & creative sides through an understanding our client’s brand and creating the link with our creative teams
✓ Carry through business opportunities and partnerships with other agencies in Europe
✓ Be involved in the pre-production (brand audit), production (assist during shoots) and post-production (video editing)

Social MediaMarketing StrategyVideo EditingCreative Problem SolvingVideo ProductionAdvertising

Cuconcepts

Branding Consultant

Oct 2020 – Nov 2021 · 1 yr 1 mo · Maastricht, Limburg, Netherlands

As part of a Berlin based start up that provides antimicrobial solutions, my role as a branding consultant was to advise Cuconcepts and to:
✓ Give workshops on branding & networking for B2B partnerships
✓ Bring a new perspective to the current offerings with an internal audit
✓ Create marketing material with appealing visuals for their new visual identity

Marketing StrategyBusiness-to-Business (B2B)Public Relations

La vallée village

Sales Associate

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Greater Paris Metropolitan Region

During my studies, I was part of the winter and summer sales force in one of the biggest shopping outlets in Europe, my tasks were to:
✓ Warmly greet and engage with clients throughout their acquisition experience
✓ Develop a deeper understanding of client’s desires and advise adequately
✓ Ensure the effective communication between the inventory and in-store employees

Tenstickers | tenvinilo s.l.

Digital Marketing Manager

Aug 2018 – Dec 2018 · 4 mos · Barcelona, Espagne

As part of my studies, I was part of an e-commerce start-up based in Barcelona. My role was to handle the French speaking websites (France, Belgium, Switzerland, Luxembourg and Canada) and to:
✓ Ensure customer service excellence through email, chatbot and phone
✓ Enhance the SEO management with keywords analysis and content
✓ Get in touch with blogs for partnerships and backlinks

Social MediaCreative Problem Solving