Subhasmita Dandasena

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 5 mos experience

Key Highlights

  • 6+ years in B2B marketing across India and Europe
  • Expert in GTM strategy and digital growth
  • Proven track record in data-driven campaigns
Stackforce AI infers this person is a B2B marketing professional with expertise in MarTech and digital growth strategies.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyDigital Marketing

Other Skills

Adobe PhotoshopBusiness AnalysisBusiness PlanningCampaign ManagementContent MarketingData AnalysisEvent MarketingMarket ResearchMicrosoft OfficeNegotiationPPCPerformance OptimizationProject ManagementSEOSales & Marketing

About

B2B marketing professional with 6+ years in GTM strategy, digital growth, and team leadership across India and Europe. Saling SEO, content, and automation programs to deliver pipeline impact and accelerate deal closures. Adept at combining data-driven campaigns with creative storytelling to enhance brand visibility, generate demand, and support sales enablement.

Experience

5 yrs 5 mos
Total Experience
1 yr 9 mos
Average Tenure
--
Current Experience

Simpliigence

Manager- Marketing

Apr 2024 – Oct 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

Capgemini invent

Marketer

Jun 2022 – Apr 2024 · 1 yr 10 mos · Kolkata, West Bengal, India · Hybrid

  • Ensuring marketing success of Metaverse and AI offering by Capgemini Invent
  • Conceptualizing and executing of various campaigns on high priority topics and industries
  • Tracking, consolidating, and reporting data across digital channels
  • Ensuring optimization of the performance
  • Ensuring smooth functioning of various marketing operation
  • Channels: LinkedIn, Twitter, Google, Teams
Marketing StrategyDigital MarketingData AnalysisCampaign ManagementPerformance Optimization

Capgemini

Marketer

May 2020 – Jul 2022 · 2 yrs 2 mos · Kolkata, West Bengal, India

  • Marketing strategy & execution by curating a mix of programs i.e. demand generation, positioning & branding, content marketing, event marketing & partner marketing
  • Digital marketing- both inbound and outbound marketing, social, responsible for optimizing CAC, CTR, reach, website & SEO, PPC
  • Owned production & promotion of webinars & events, blogs, whitepaper, client stories and deal pursuits
  • Received “Out of the box” contributor award in Q3 ’20 for Branding activity ‘Marketing Masterclass
Marketing StrategyDigital MarketingContent MarketingEvent MarketingSEOPPC

Education

Indian Institute of Management Ahmedabad

Post graduate programme — Food and Agribusiness Management

Jan 2017 – Jan 2019

Orissa University of Agriculture & Technology, Bhubaneswar

B.Sc.(Agriculture)

Jan 2013 – Jan 2017

Kalinga Bharati Residential College, Cuttack, Odisha

Higher Secondary Education

Jan 2010 – Jan 2012

Government High School, Borigumma, Koraput, Odisha

Secondary Education — General Studies

Jan 2007 – Jan 2010

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