Jan 2023 – Present · 3 yrs 2 mos

Feb 2021 – Feb 2025 · 4 yrs

• Ignition ensures product success via an AI agent for collecting and parsing all your customer & market intel, such as customer calls, support tickets, sales data from your CRM, and competitive intel. It then uses that shared customer & market data to:
• 1. Identify market opportunities (such as new feature requests, or customers to upsell on a new feature)
• 2. Create plans to capture those opportunities (such as product roadmaps and launch campaign plans)
• 3. Create all the marketing assets needed to execute those plans (all refined based on your customers’ exact language)
• 4. Enable your sales team to sell by pushing upsell opportunities complete with product context directly to them in their CRM.

Sep 2020 – Feb 2021 · 5 mos

Apr 2019 – Aug 2020 · 1 yr 4 mos · San Francisco Bay Area

• Rippling is the first employee management platform, automating and eliminating all the busy work within an organization caused by employee change. We're a system of record for employee data, that powers every system in a company.
• Check out our investor memo: https://bit.ly/2ImXdzE

Apr 2017 – Apr 2019 · 2 yrs · San Francisco Bay Area

• Provided executive leadership and operational support to incubated and acquired BBVA & Propel Venture Partners portfolio companies on business model, product, positioning, go-to-market, growth framework implementation, and customer acquisition.
• Positioned & launched 6 new ventures in 2017, including fastest-growing SMB banking app in US
• As acting VP of marketing for 5 ventures, grew aggregate active user base 2000% in 2018
• Developed & led Marketing diligence process for investment committee venture evaluation
• Built out playbook content to educate incoming ventures on advanced practices across a variety of topics such as Influencer Marketing, Paid Acquisition, Brand Strategy, CRO, and User Onboarding
• Planned and hosted first global New Digital Businesses CEO summit

Feb 2014 – Apr 2017 · 3 yrs 2 mos · San Francisco, California

• Advised and led marketing teams (in-house, and as independent consultant) with responsibility for positioning, brand strategy, go-to-market, and growth for startups backed by Kleiner Perkins, True Ventures, Obvious Ventures, and angels.
• Breezeworks
• Grew MRR 3x over 5 months while cutting CAC by 60%
• 25% user growth monthly, 40% engagement growth monthly
• Grew team to 4 team members
• Developed and implemented new pricing model, referral program, marketing automation, content strategy, and UX improvements
• Led acquisition of Prompt.ly, including negotiation, integration plan, and customer outreach
• Fleksy (acquired by Pinterest)
• Drove over 10M installs and grew Active User base 20% monthly with zero marketing spend
• Led implementation of Fleksy’s first analytics, consumer research, and product growth platforms.
• Branded and launched Extensions, iOS, Amazon, and Samsung Gear S products.
• 60% adoption rate driving 15% incremental revenue monthly
• Retention increases of 62% => 75% (1-Week) and 42% => 56% (1-Month)
• Pinger
• Branded, launched, and led marketing strategy for POP messenger (#4 on iTunes app store)
• Optimized virality, ASO, user onboarding, and positioning for 24 mobile app SKUs with 180M+ MAUs
• Drove partner efforts to secure first "best new app" placement
• Flint Mobile
• Developed GTM strategy for launches of EMV, Flint Connect, SDK, and Apple partnership
• Overhauled web, in-app, app store, video messaging and creative
• Improved conversion rates by 2x, contributing to 10% monthly user growth
• Various
• 5 smaller projects in the Renewable Energy, Consumer Health Tech, Fintech, and Marketplace spaces related to market analysis, concept validation, positioning, and acquisition optimization

Jun 2010 – Feb 2014 · 3 yrs 8 mos · Foster City, CA

• Owned P&L, positioning, branding, marketing strategy, research, GTM, and creative development for 9 major PlayStation launches. Managing annual budgets of up to $25M, led offline/online acquisition and retention, PR, partnerships, retail, and events. PlayStation grew from #3 to #1 console during tenure.
• Products have generated over $1B in revenue
• Exceeded sell-in goal by 27% on Sony’s #1 franchise - God of War
• Exceeded awareness/purchase intent 39/14% on 2013 #2 new IP - Beyond
• Exceeded pre-order goal by 15% on Resistance: Burning Skies
• Launched top-selling Vita digital launch title – Super Stardust: Delta
• Drove innovative and best-in-class programs and tactics
• Led Webby-nominated website and social campaign (God of War) ▪ 800K+ social engagements, 1.7M Facebook fans in 1 year
• Pioneered industry-first Tribeca Film Festival presence (Beyond)
• Led largest announce campaign in SCEA history (God of War)
• Briefed, evaluated, and directed agencies in developing award-winning multi-million dollar ad
• and video campaigns, visual brand identities, and product websites/digital experiences
• Secured national marketing partnerships with Amazon, Warner Brothers, and Sony Pictures
• Selected by CEO to develop “Software Marketing Playbook” for Marketing/external partners

Jun 2009 – May 2010 · 11 mos

Jan 2009 – Jan 2009 · 0 mo