S

Stuti Srivastava

Digital Marketing Specialist

Mumbai, Maharashtra, India12 yrs experience
Highly Stable

Key Highlights

  • Expert in B2B marketing strategy across entertainment channels.
  • Strong track record in launching scalable advertiser platforms.
  • Committed to building thought leadership in streaming media.
Stackforce AI infers this person is a B2B marketing strategist in the entertainment and media industry.

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Skills

Core Skills

Marketing StrategyDigital Marketing

Other Skills

B2B marketing strategyBloggingBusiness StrategyClient experienceCommunicationContent Management Systems (CMS)Content StrategyCooperativeCreative WritingCross-platform campaign executionEnglishEvent ManagementFacebookFriendlinessGood communication skills

About

At JioStar, I lead B2B marketing strategy across 84 entertainment channels, including entertainment on JioHotstar, with a focus on three core pillars: Educate, Influence, and Client Delight. By equipping advertisers with a deeper understanding of TV and OTT’s impact, shaping industry narratives through insight-led storytelling, and crafting high-impact client experiences, I aim to position JioStar as the platform of choice for modern marketers. With over 9 years of experience in media strategy, creative storytelling, and cross-platform campaign execution, I’ve built a strong track record of launching scalable advertiser platforms and content IPs that deliver both engagement and performance. My strength lies in blending strategic thinking with executional excellence—across social, content, events, trade, and digital ecosystems—to drive meaningful business results. Guided by a customer-first mindset, I’m committed to building thought leadership and lasting brand partnerships that elevate JioStar’s role in the streaming media landscape.

Experience

Jiostar

Manager - Customer Marketing

Apr 2025Present · 11 mos · Mumbai · On-site

B2B marketing strategyClient experienceInsight-led storytellingCross-platform campaign executionMarketing StrategyDigital Marketing

Hotstar

Assistant Manager - Customer Marketing

Sep 2022Present · 3 yrs 6 mos

CommunicationContent StrategyDigital MarketingEvent ManagementPublic RelationsMarketing Strategy+9

Kinnect

3 roles

Senior Marketing Manager

Jan 2021Sep 2022 · 1 yr 8 mos

Marketing Manager

Promoted

Apr 2019Jan 2021 · 1 yr 9 mos

Senior Marketing Executive

Nov 2017Apr 2019 · 1 yr 5 mos

Miss kyra and bombay times (online)

Copy Editor

Nov 2016Sep 2017 · 10 mos · Mumbai Area, India

Follo, times internet

Entertainment Reporter

Mar 2016Nov 2016 · 8 mos · Mumbai Area, India

Magna publishing co. ltd. - stardust

Entertainment Journalist

Nov 2014Mar 2016 · 1 yr 4 mos

Bollywood tours

Bollywood Tours

May 2012Mar 2013 · 10 mos

Education

University of Mumbai

Masters of Arts in Communication and Journalism — Journalism

Jan 2014Jan 2016

University of Mumbai

BMM

Jan 2011Jan 2014

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