Stuti Srivastava — Digital Marketing Specialist
At JioStar, I lead B2B marketing strategy across 84 entertainment channels, including entertainment on JioHotstar, with a focus on three core pillars: Educate, Influence, and Client Delight. By equipping advertisers with a deeper understanding of TV and OTT’s impact, shaping industry narratives through insight-led storytelling, and crafting high-impact client experiences, I aim to position JioStar as the platform of choice for modern marketers. With over 9 years of experience in media strategy, creative storytelling, and cross-platform campaign execution, I’ve built a strong track record of launching scalable advertiser platforms and content IPs that deliver both engagement and performance. My strength lies in blending strategic thinking with executional excellence—across social, content, events, trade, and digital ecosystems—to drive meaningful business results. Guided by a customer-first mindset, I’m committed to building thought leadership and lasting brand partnerships that elevate JioStar’s role in the streaming media landscape.
Stackforce AI infers this person is a B2B marketing strategist in the entertainment and media industry.
Location: Mumbai, Maharashtra, India
Experience: 12 yrs
Skills
- Marketing Strategy
- Digital Marketing
Career Highlights
- Expert in B2B marketing strategy across entertainment channels.
- Strong track record in launching scalable advertiser platforms.
- Committed to building thought leadership in streaming media.
Work Experience
JioStar
Manager - Customer Marketing (11 mos)
Hotstar
Assistant Manager - Customer Marketing (3 yrs 6 mos)
Kinnect
Senior Marketing Manager (1 yr 8 mos)
Marketing Manager (1 yr 9 mos)
Senior Marketing Executive (1 yr 5 mos)
Miss Kyra And Bombay Times (online)
Copy Editor (10 mos)
Follo, Times Internet
Entertainment Reporter (8 mos)
Magna Publishing Co. Ltd. - Stardust
Entertainment Journalist (1 yr 4 mos)
Bollywood Tours
Bollywood Tours (10 mos)
Education
Masters of Arts in Communication and Journalism at University of Mumbai
BMM at University of Mumbai