Apr 2020 – Jan 2022 · 1 yr 9 mos · Gurugram, Haryana, India

• As a practice head for digital, I lead the consulting and digital marketing services practice at The Max. In my current role, I advise CMOs and CXOs in developing marketing and digital transition strategy for their organizations and often help them set up execution roadmap too.
• With a team of dedicated campaign managers, UI/UX designers, client relations team, this division serves customers across CPG, IT High-Tech, industrial goods, automotive and e-commerce verticals.

Apr 2019 – Jan 2022 · 2 yrs 9 mos · Gurgaon, Haryana, India

• The Tech Company is a MarTech venture that aims at bridging the gap between offline Customer Experience (CX) and Digital Experience (DX) by enhancing Return on Experience (RoX) for the brands and customers alike.
• We develop marketing technology platforms and solutions that help brands capitalize real-time data capture from online and offline touch points to improve their customer analytics and customer experience.
• Since inception, we have provided content gamification solutions to help brand engage with their last mile partners, customers and employees better.
• We have also developed digitally integrated solutions for OOH and Activation offerings of the group companies.

Apr 2018 – Feb 2019 · 10 mos · Gurgaon, Haryana, India

• censhare is a Munich based smart content management platform, helping several enterprise class brands manage their digital assets, product information across varied channels in several languages and deliver them contextually. As a country lead, I carry dual responsibility of managing the country operations consisting of a 70 employees delivery center and developing customers and partners in the Asia Pacific region. In the latter role, I carry the charter of sales and marketing with a clear focus of getting the brand censhare established in the market through targeted marketing activities.

Jun 2015 – Mar 2018 · 2 yrs 9 mos

• worked closely with global clients to created largescale strategic marketing programs.
• Established a digital marketing and integrated digital platforms practice with a diverse portfolio of clients and solutions
• Managed and grew marketing services business unit consisting of B2B, B2C acquisition and retention portfolio solutions using a mix of BTL and digital marketing solutions.
• managed top line and bottom line of the business
• worked closely with other divisions of arvato and Bertelsmann to cross-pollinate the business solutions across geographies

Jun 2009 – Jun 2015 · 6 yrs

• Led Marketing Services unit of the organization to
• develop new service offerings in the B2B and B2C space
• create B2B marketing programs including demand generation, experiential solutions
• build teams across strategic projects at India, ME and APAC regions
• lead the sales and operations team

Dec 2008 – Jun 2009 · 6 mos

• Key responsibilities:
• Business and Market Intelligence:
• o Supporting regional sales team with insights on existing high value customers
• o Providing customer data on joint ventures and mergers & acquisitions to license compliance team
• o Facilitating usage of market intelligence reports by sales team and measuring revenue impact
• Database Management and Marketing:
• o Identifying new customer opportunities and ensuring timely up-dation of customer database
• o Drive MMRP program to ensure efficient service to customers at the time of license renewals, etc
• Analytics for Small and Medium Enterprise Business (SMB):
• o Driving Analytics Data Mart (ADM) improvement (comprehensive customer analytics)
• o Driving creation of opportunity heat maps to ensure better customer connect and focus
• Achievements:
• Created Market Intelligence Tracker (weekly opportunity report) leading to $1.2mn revenue in FY09
• Generated insights on JVs and M&A potential of 50 customers with revenue potential of $250,000
• Drove a special project to ensure 100% availability of technology- & business-decision-makers’ contacts in top SMB customers, success acknowledged by Microsoft Corporate Office (Redmond)
• Conducted a vertical clean-up of top 3000 customers which resulted successful execution of 5 vertical focused campaigns in FY09
• Implemented regular usage of analytics data mart for inside sales team to help the team better focus on high priority opportunities

Apr 2008 – Dec 2008 · 8 mos

• Key responsibilities:
• Engaging with D&B regional offices in China, Japan and Middle East markets to understand local customer landscape, customize and implement analytics solutions in those markets
• Executing customer road shows and engage with key global accounts overseas to assess market opportunities for credit rating and risk management applications
• Conceptualizing and developing product promotion campaigns related to new solutions and products
• Achievements:
• Acquired India’s largest travel portal company (makemytrip.com) as a customer for marketing analytics and worked closely with the marketing team of customer to land the results
• Developed predictive and analytics solutions for Insurance and Telecom industries in India resulting into a new revenue opportunity of $ 5 million
• Represented D&B as a lead speaker at the International Business and Credit Management Conference at Xiamen, China in 2008

Apr 2004 – Mar 2008 · 3 yrs 11 mos

• Key responsibilities:
• Managing direct marketing business worth $ 12 million in North India region
• Partnering with leading IT companies to plan and execute integrated marketing campaigns (lead generation programs, end-to-end event management, database generation and email based campaigns)
• Engage customers to assess their market size and product penetration models
• Achievements:
• Successfully achieved YoY 40% revenue growth in the region in two years
• Promoted as regional manager within 1 year of joining D&B
• Led sales of marketing analytics solutions, generating a revenue of $125,000 in the first year
• Conceptualized and executed 10 medium and large scale marketing events for IT customers such as Microsoft, Oracle and Avaya GlobalConnect, generating a revenue of $250,000 million

Jan 2004 – Jan 2006 · 2 yrs

Jul 2002 – Apr 2004 · 1 yr 9 mos

• Key responsibilities:
• Analyzing, planning, executing Out-of-Home advertisement campaigns for clients
• End-to-end account management of key accounts through customer presentations and regular updates
• Liaising with vendors to negotiate and buy relevant media in best possible deals
• Maintaining revenue tracker for the region to identify growth customers and verticals
• Achievements:
• Received special recognition from United Colors of Benetton, Italy for 2003 winter-Autumn outdoor advertising campaign in India
• Sold outdoor display of 10,000 sq ft for Samsung Mobile in Mumbai–biggest hoarding in India in ’02
• Achieved a revenue growth of 50% for the region between 2005-06

Dec 1999 – Jun 2002 · 2 yrs 6 mos

• Key responsibilities:
• Managing ad sales for various local brands – Bhopal Plus, Property Plus and Indore Plus
• Developing and implementing business plan for local advertising and customer connect features
• Maintaining sustainable relationships with key customers and leading International Media Representation cell to identify potential advertisers in international network publications
• Achievements:
• Converted Bhopal Plus from a monthly feature to a weekly feature within 1 month of joining the organization, resulting in 50% YoY increase in local revenue for the brand
• Developed 4 major advertisers, with a combined ad billing of INR 50 lakhs within 6 months
• Successfully achieved annual sales target of special features within 9 months
• Developed education as a core vertical contributing more than 30% to the local retail revenue