Richa Khera

Product Manager

Bengaluru, Karnataka, India16 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16+ years of diverse marketing leadership experience.
Proven track record in digital strategy and brand marketing.
Expert in driving impactful results across global markets.

Stackforce AI infers this person is a Marketing Leader with expertise in Digital Strategy and Brand Management across various industries.

Contact

Skills

Core Skills

Digital StrategyBrand ManagementSocial Media MarketingDemand GenerationProduct MarketingDigital MarketingCampaign ManagementRetail MarketingCustomer JourneysGrowth Marketing

Other Skills

AdvertisingAffiliate MarketingAffiliate RelationsApp AnalyticsApp MarketingBrand ArchitectureBrand Health PerformanceBrand Health TrackingBrand StorytellingCLMCRMCampaignsConsumer ResearchCreative DirectionCreative Ideation

About

Multi faceted marketing leader with 16+ years of experience across Energy Tech, e-commerce, retail, consumer internet, and AdTech. I have a strong track record of delivering impactful results in digital strategy, brand marketing ,e-commerce, Growth and Customer experience. My experience spans across both Fortune 500's and mid sized organizations; Schneider Electric, Amazon, KFC , OLX, S&P Global.Currently, I head social media and key digital agendas for Schneider Electric, a global leader in energy management. As part of my charter, I lead a multicultural, high performing team in APAC and US.In my 16 year journey, I have led several cross-functional teams, fostering collaboration, and executing complex tasks in deeply matrixed organizations. Highly entrepreneurial in nature, my strength lies in the ability to consistently zoom in and out , seeing the big picture and being maniacal about execution.

Experience

Schneider electric

2 roles

Global Marketing Director

Aug 2025 – Present · 7 mos · On-site

Expanded my role to take on work steams on Brand Health Tracking & Measurement in addition to my existing responsibilities. I work across 10+ countries to drive enablement and measurement of our 'Brand metrics'

Brand Health TrackingMeasurementDigital StrategyBrand Management

Global Social Media Director

Jan 2022 – Jul 2025 · 3 yrs 6 mos · On-site

I lead the strategic vision and execution of social media across markets, driving scaled digital programs that are both locally resonant and globally consistent. I also help shape our executives presence across platforms, crafting integrated global campaigns, and steering brand health performance through data-driven insights.

Social MediaDigital ProgramsBrand Health PerformanceSocial Media MarketingDigital Strategy

Amazon

Head of Marketing, Amazon Global Selling India

Jan 2021 – Jan 2022 · 1 yr · Bengaluru, Karnataka, India

Enabling exports to Amazon's global marketplaces. I was responsible for setting up and leading the marketing function for Amazon Global Selling, India. Successfully led a team of online and offline marketers , content specialists to launch integrated marketing campaigns and drive seller acquisition.

Marketing FunctionIntegrated Marketing CampaignsSeller AcquisitionDemand GenerationProduct Marketing

Kfc

2 roles

Head Of Digital Marketing and CLM

Promoted

Feb 2019 – Jan 2021 · 1 yr 11 mos

Lead work streams on Digital Media , Social Media and CLM.
I was responsible for developing large scale campaigns by leveraging data driven thinking with creative storytelling. Managing large scale joint business partnerships across the digital ecosystem to drive best of the class work. Also responsible for CLM efforts for KFC's online [web and app] and offline presence across restaurants in 100+ cities.

Digital MediaCreative StorytellingCLMDigital MarketingCampaign Management

Senior Brand Manager

May 2017 – Jan 2019 · 1 yr 8 mos

Led digital strategy and marketing initiatives for KFC India's eCommerce business. I was responsible for generating revenues from online digital channels including own assets & aggregator platforms.
As part of the role I managed work streams around SEM, App marketing both paid and organic ,Remarketing , CLM, UI / UX of own assets. I was also responsible for setting up and managing joint business partnerships with aggregators - Swiggy and Zomato.

Digital StrategySEMApp MarketingRetail MarketingCustomer Journeys

Olx group

Online Marketing Manager

Jun 2015 – May 2017 · 1 yr 11 mos · Gurgaon, India

Responsible for strategizing performance marketing for OLX South Asia across : web, M-Site and the mobile app. With a prime focus on the mobile app, I am responsible for driving new user acquisition and re-engagement of OLX users. Key responsibilities include campaign planning, managing app analytics and optimization.
I manage the overall spend allocation for paid media and partnerships. My role involves portfolio management and aggressive liaising between affiliate network partners, agencies, publishers, OLX product teams and other internal teams.
Constantly working to experiment and harness new channels to drive higher engagement for India's largest online classified business!

Performance MarketingUser AcquisitionApp AnalyticsGrowth Marketing

Tyroo

2 roles

Account Manager

Oct 2012 – Jun 2015 · 2 yrs 8 mos

Lead the Account Management function and managed performance media spends for clients ranging across E-commerce, Retail, OTA, Telecom, portals. Key clients included Jabong, Myntra, Flipkart, Ebay, Expedia, Firstcry, Makemytrip, Yatra, Expedia, Shopperstop, PayTM, Dominos etc. Conceptualizing communication strategies and planning media across inventories Web and Mobile
Creating multi touch attribution models and creating intelligent data layers across digital channels to drive efficiency of the overall digital spends. Deep diving into data and analytics to optimize media spends

Partner Manager

Aug 2011 – Sep 2012 · 1 yr 1 mo

Worked on creating a strong supply network of websites, publishers. Negotiating large scale media deals with a strategic focus on pricing and ensuring highest yield for partners
Extensive media buying for campaigns across verticals; news, business, finance, entertainment, technology, lifestyle
Developed strong publisher verticals for Tyroo in Travel, ecommerce, browser installs etc.

Interactive avenues

Assistant Manager - Client Consulting

Nov 2010 – Aug 2011 · 9 mos · Gurgaon, India

Functioned as a Brand Custodian and drove investment on digital media for key clients
Conceptualized and executed the gamut of Digital activities; namely Social Media Marketing, Website Development, SEO and Digital Media Campaigns. Executed and reviewed campaigns across Display, Search and Mobile.
Developed integrated digital solutions through online branding and communication strategies, vis a vis competition and aligned it with other digital activities.
Key Clients: ITC John Players, Carzonrent, SBI Cards, Matrix Cellular, DLF Pramerica

S&p global market intelligence

Research Associate

Apr 2009 – Oct 2010 · 1 yr 6 mos · Gurgaon, India

Gathering primary data and crucial market intelligence for S&P clients. Key areas included: Strategy Support, Market Sizing and intelligence, Competitive Landscapes, M&A Analysis, market opportunity assessment
Developed expertise in secondary research using financial databases with complementing research through regulatory and company websites. Capturing Mergers and Acquisition transactions basis data provided by Lexis Nexis, Factiva, Reuters, Business Week, PR Newswire, Dun&Bradstreet etc.
Represent product development and product enhancement initiatives

Bbdo india

Management Trainee

Feb 2008 – May 2008 · 3 mos · New Delhi

Worked on a new Brand launch- Xcite (A multi Brand electronics retailing store), developed a 360 Degree communication strategy for the brand. Conceptualized advertisements and events for the prelaunch, launch and post launch phase of the retail store.
Comple account management for requirements of Air India, Sony Ericsson, ONGC and Godfrey Phillips