Feb 2022 – Aug 2022 · 6 mos · Mumbai, Maharashtra, India

• Building the new ERA of CRM with omnichannel orchestration within offline to the online buying cycle
• Managing one of the largest CDM systems to define the right set of cohorts with one-to-one or one
• to many personalization-based campaigns.
• Conceptualizing the real-time live GEO fencing campaign to drive the store walkins and generate leads for online to offline sales.

Sep 2019 – Mar 2022 · 2 yrs 6 mos · Mumbai Metropolitan Region

• Build the new engaging shape of well-defined targeted customer segmentations. Which Drives first order, Repeat Order & Loyalty

Mar 2019 – Sep 2019 · 6 mos · Gurugram, Haryana, India

• Helping brands build their Omnichannel presence and Enable End-to-End Managed CRM Solutions.
• Conceptualized and launched a multi-channel campaign factory towards personalized recommendation- based campaigns delivering 3-4x better revenue per mail sent compared to regular newsletters.
• Manage domain & IP reputation for mail inboxing and ensuring delivery to primary inbox
• Responsible for achieving plan numbers for specific initiatives/channels in terms of Traffic, CIR and Retention.

Jan 2017 – Feb 2019 · 2 yrs 1 mo · Dubai, Dubai, United Arab Emirates

• Responsible for planning, strategizing and implementing CRM activities for Customer Retention.
• IBM Watson Campaign Manager:
• Develop eCRM strategies with 360 email marketing across all channel. Creating targeted email, on-site, social media and offline activity. Working alongside marketing, strategy and product team to fit within the brand vision and commercial targets.

Dec 2015 – Jul 2016 · 7 mos · Gurugram, Haryana, India

• Be part of the cross-sell and retention marketing team and drive various key initiatives as part of the overall existing customer strategy for the Organization
• Responsible for achieving plan numbers for specific initiatives/channels in terms of Traffic, CIR and Retention
• Analyze customer journey and identify touch points to maximize commercial opportunities.
• Analytical thinker with a firm understanding of email optimization testing methods and various success metrics - open rate, click rate, CTOR, conversion rate, CIR, CPA,
• Handle the cross-sell and retention marketing team and drive various key initiatives as part of the overall existing customer strategy for the Organization
• Work with email service provider to help resolve creative, deliverability and reporting issues
• Cost management and profitability analysis of the campaigns, channels
• To build, acquire and retain the maximum percentage of customer base in the Market,.
• Analyze and report on key email performance indicators (deliverability, list counts, unsubscribed, email response such as CTR, open rate and conversion).
• Vendor Management for developing marketing collateral's

Feb 2014 – Dec 2015 · 1 yr 10 mos · Gurugram, Haryana, India

• Handle Email, SMS and Push marketing. Planning and implementing of CRM strategies for Customer life cycle management
• Responsible for planning, strategizing and implementing marketing activities for all CRM Activites
• Implementing the in Responsys/Eloqua Oracle Marketing Cloud from the scratch.

Jun 2012 – Feb 2014 · 1 yr 8 mos · Gurgaon, India

• Taking care of all campaign execution and implementing
• Manage and Plan Newsletter Calendar to achieve or exceed assigned goal
• Campaign Development, Campaign Management and Monitoring.
• Campaign Analysis - Prepare reports and analyze key performance metrics. Bring insights from report and recommend/implement it to improve campaign performance.
• Quality check the campaigns for content, HTML, data & other errors like rendering issues, linking, deliverability and troubleshoot problems as they arise
• Analyze and report on key email performance indicators (deliverability, list counts, unsubscribed, email response such as CTR, open rate and conversion).
• Improve marketing campaigns and results by evaluating business practices.
• Evaluate and assess the effectiveness of online campaigns and online browsing behaviour.

Dec 2011 – Jun 2012 · 6 mos · Gurgaon, India

• Responsible the all new lead generation of the real estate across nationwide property.
• Acquire/verify the new database from the other vendor and make them convert into our data
• Setup all auto-trigger email based upon the searches over the website.
• Setup on-to-go trigger email – based on personalized choice

Jun 2010 – Dec 2011 · 1 yr 6 mos · Greater Delhi Area

• Lead Generation - Email List Generation, Form Designing, Micro-sites
• Responsible for the off-line marketing activity and lead generation for the Courses awareness among the students.
• Do SEO article submission for google search
• Handle the organic blog post to reaching out the respective audience bucket