Shweta Ojha

Co-Founder

Thane, Maharashtra, India10 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founded a successful personal branding agency at 45.
  • Helped 100+ professionals enhance their LinkedIn presence.
  • Launched a community initiative for offline networking.
Stackforce AI infers this person is a Personal Branding and Marketing Specialist with a focus on LinkedIn strategies.

Contact

Skills

Core Skills

Personal BrandingContent StrategyLinkedin TrainingCoaching

Other Skills

Brand ManagementBusiness NetworkingBusiness StrategyConsultingContent MarketingDigital MediaEntrepreneurshipEvent ManagementInterpersonal CommunicationInterpersonal SkillsLeadershipLinkedIn MarketingLinkedin MarketingMarketing StrategyProfile Creation

About

I started my career at 41. No fancy degrees in branding. No corporate background. Just a deep belief and a willingness to learn, do the work, and keep showing up. From being a full-time homemaker for over two decades to now helping CXOs, founders, and professionals build LinkedIn thought leadership, my journey has been anything but conventional. Today, I lead Crafting Your Story, a personal branding agency that has helped 100+ professionals grow their visibility, attract organic inbound leads, and position themselves as industry voices — all through strategic content and authentic storytelling. 📌 What I do Personal Branding Strategy Leadership Branding for CXOs & Founders Ghostwriting & Content Management LinkedIn Account Management Employer Branding Advisory Group Training & Keynotes for Institutions & Corporates 📌 Who do I work with CXOs, Founders & Leaders Coaches, Consultants, and Freelancers Corporates & Professional Forums This isn’t just about posts or profile makeovers. I work closely with every client to uncover their unique story and translate it into a consistent, high-trust presence that brings real opportunities, not vanity metrics. When I’m not helping leaders grow their digital voice, I’m probably trekking up a mountain, cooking delicious food for my folks, or mentoring students through my guest lectures. Curious if LinkedIn can work for you? Let’s talk and craft a story that reflects who you are, what you stand for, and the value you bring. Because your story isn’t just content, it’s your credibility. Your connection. Your catalyst for change.

Experience

Atal innovation mission official

ATL Mentor of Change

May 2022Present · 3 yrs 10 mos · Mumbai, Maharashtra, India

  • Super proud to be part of a community of 5000+ working professionals from across the world who are actively moulding the young minds of India.
  • Atal Innovation Mission (AIM) is the Government of India’s flagship initiative to create and promote a culture of innovation and entrepreneurship across the length and breadth of our country.
  • AIM’s objective is to develop new programmes and policies for fostering innovation in different sectors of the economy, provide platforms and collaboration opportunities for different stakeholders, and create an umbrella structure to oversee the innovation & entrepreneurship ecosystem of the country.

Rato communications

Personal Branding Expert

Feb 2022Present · 4 yrs 1 mo · India

  • Partnered with a boutique branding and communications agency to deliver personal branding solutions for founders, CXOs, and business leaders.
  • My role focuses on:
  • Deep discovery and positioning strategy
  • Narrative development and story frameworks
  • Ghostwriting and voice alignment
  • Cross-platform visibility for leaders (primarily LinkedIn)
  • Together, we ensure every piece of content reflects the founder's intent, tone, and business goal.
Content StrategyLinkedIn TrainingLinkedIn MarketingPersonal Branding

Graphy

Professional Educator

Sep 2021Dec 2023 · 2 yrs 3 mos · Mumbai, Maharashtra, India

  • Super proud to be part of Graphy Select's first cohort. Got selected in TOP 50 out of 10000+ applicants.
  • Looking forward to sharing my knowledge and help other professionals build their personal brand on LinkedIn
LinkedIn TrainingCoachingTrainingLinkedIn Marketing

Bitclass

Professional Educator

Sep 2021May 2022 · 8 mos · Mumbai, Maharashtra, India

  • Empanelled as an educator on this amazing e-learning platform.
  • Through the platform, took one to many live training sessions where I taught students and young professional about LinkedIn Optimization and Personal Branding.

Xpertflix

Personal Coach

Jun 2021May 2022 · 11 mos · Mumbai, Maharashtra, India

  • Xpertflix is an AI-powered knowledge sharing platform that revolutionizes the learning journey of professionals as well as students by connecting them (knowledge-seekers) with hand-picked domain Xperts. I was empanelled as an expert on the platform.

Crafting your story - personal branding agency

Founder - Personal Branding Strategist

Jul 2020Present · 5 yrs 8 mos · Thane, Maharashtra, India

  • Built a boutique LinkedIn branding agency from the ground up at the age of 45. Today, we work with CXOs, founders, consultants, and coaches to craft a visible, authentic, and consistent presence on LinkedIn.
  • 📌 What we offer:
  • LinkedIn Personal Branding Strategy
  • CXO Ghostwriting & Account Management
  • Thought Leadership Positioning
  • Employer Branding
  • Group Coaching, Masterclasses & Corporate Workshops
  • 📌 How we work:
  • Deep 1:1 engagements to bring out each client’s authentic voice
  • Strategic content calendars aligned to business/ personal goals
  • Keyword optimization and profile design for visibility
  • Story-driven posts that build connection and credibility
  • Consistent metrics tracking and iteration
  • 📌 Whom we’ve worked with:
  • 100+ professionals across SaaS, finance, HR, edtech, D2C & impact sectors
  • CXOs from Fortune 500 firms and early-stage founders alike
  • Corporate teams looking to upskill in LinkedIn storytelling
  • MBA programs & accelerators for guest sessions and personal branding workshops
  • Results?
  • Clients reporting 3x–5x profile views, regular inbound leads, and stronger personal brand equity
  • High referral rate and 25+ active retainers — built with zero cold outreach
  • Featured speaker at industry events, LinkedIn Local, and mentorship platforms
  • Disclaimer: Personal Brand is not created by chance but through a conscious and consistent effort. This can only be done by implementing a tried and tested step-by-step process.
Content StrategyLinkedIn TrainingCoachingConsultingPersonal Branding

Simply body talk

Associate

Jun 2020Aug 2020 · 2 mos · Thane, Maharashtra, India

The linked community

Founder

Oct 2018Present · 7 yrs 5 mos · Thane, Maharashtra, India

  • Launched #LinkedInLocalThane, part of #linkedinlocal, a not-for-profit global initiative run voluntarily by LinkedIn users to help the online LinkedIn community connect offline and build more meaningful connections.
  • Built a community of 500+ professionals.
  • Organized specially curated 25+ offline and online knowledge-sharing networking events to help professionals learn, connect, collaborate, and grow.

Saksham universal

Business Development Manager

Nov 2015Apr 2020 · 4 yrs 5 mos · Thane, Maharashtra, India

  • Working in a start-up is a learning experience. You handle multiple roles. A lot of on the job learning. A lot of involvement in strategic decisions. I was fortunate to be part of the initial team of Saksham.
  • Marketing and sales are overlapping in a start-up so in the business development role I handled both these domains.
  • Marketing
  • Customer Segmentation
  • Branding
  • Designing Marketing collaterals
  • Social Media Marketing
  • Conceptualizing and organizing Marketing Events
  • Collaborations
  • Sales
  • Lead Generation
  • Customer Acquisition
  • Sales Closure
  • Deepening Client Relationship
  • I was part of an organisation that was focussed on mentoring and building capabilities of it's team, this helped me a lot in shaping my personality.

Education

The Maharaja Sayajirao University of Baroda

Master's degree in commerce — banking and business finance

Jan 1995Jan 1997

Firdaus Amrut Higher Secondary School, Ahmedabad

Higher secondary

Jan 1989Jan 1992

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