Niraj Ruparel

CEO

Mumbai, Maharashtra, India18 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Award-winning leader in creative technology
Recognized for contributions to AI and Metaverse
Inspiring innovation across the digital marketing landscape

Stackforce AI infers this person is a leader in MarTech, specializing in innovative digital marketing solutions and emerging technologies.

Contact

Skills

Core Skills

Creative TechnologyAiGenerative AiMobile MarketingInnovation StrategyCollaborationMobile SolutionsApplication Development

Other Skills

AnalyticsBrand CommunicationsBrand StorytellingBusiness Performance ManagementCPLConsumer PlatformsDigital StrategyE-commerceIdeationImmersive TechIntegrated MarketingLocal SearchMarketing AnalyticsMetaverse MarketingMobile Advertising

About

Niraj Ruparel is WPP’s Creative Tech Maverick, leading a bold new wave of innovation where AI, immersive tech, and spatial experiences collide to power the future of brand storytelling. At the helm of creative technology across WPP and GroupM India, Niraj is known for building what’s next—transformative work that spans voice AI for rural India, teleportation cafés, and AI-powered inclusion tools for underserved communities. His mission: to make technology intuitive, inspiring, and inclusive—not just for the digitally elite, but for the 1.4 billion stories that make up Bharat. Niraj and his teams at wpp in india are globally awarded innovators, with multiple Cannes Lions, Cannes Titanium, Spikes Asia, Kyoorius, and Effies and has served as a jury member at top forums. He’s also a respected evangelist of creative technology, known for sparking cross-agency collaborations and building industry-first solutions that scale. If the future of marketing needs a map—Niraj is already drawing it.. He has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, being listed in Campaign Asia's Top 40 Rising Talent list, and being featured as a top digital marketing leader in 2022 by CMO Asia and was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023. He has served as a juror for prestigious award forums and currently chairs the technology category jury at the highly esteemed Abby's 2024. Niraj Ruparel is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and father.

Experience

Wpp

Creative Technology Lead

Jun 2020 – Present · 5 yrs 9 mos · Mumbai, Maharashtra, India · Hybrid

As technology continues to evolve at a breakneck pace, it has become increasingly important for businesses and individuals to stay abreast of the latest developments in order to remain competitive. However, for many people, the prospect of keeping up with the rapidly changing tech landscape can be daunting. This is where individuals like me, who are passionate about technology and its potential, can play a critical role in inspiring and empowering others to embrace the future of tech.
My purpose is to inspire others to see the future of technology so that they can drive growth for their businesses and themselves.
My work has the potential to inspire generations, to shape industries, and to foster positive change. As a Creative Tech Practice Lead, I possess a unique blend of skills and a rare opportunity to redefine what is possible. My passion, dedication, and unwavering belief in the power of creativity and technology is propelling me forward.
So, I embrace this journey with open arms, ignite my imagination, and fearlessly lead the way. My role as a Creative Tech Practice Lead is not just a job—it is an adventure that will shape the future and leave an enduring legacy.
Embrace the possibilities, inspire the world, and let your creativity soar.

Creative TechnologyAIImmersive TechSpatial ExperiencesBrand Storytelling

Mindshare india

Head of Innovation

Jun 2016 – Aug 2020 · 4 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Responsible for driving and leading innovation initiatives across our organization. Collaborating with cross-functional teams, clients, and external partners to identify and implement cutting-edge solutions that drive business growth and elevate Mindshare's position as a leader in the advertising and media industry.
Innovation Strategy Development: Develop and execute a comprehensive innovation strategy aligned with Mindshare India's business objectives and market trends. Identify opportunities for innovation across various media channels and platforms.
Collaboration and Partnership: Build and foster strong relationships with clients, technology partners, startups, and industry influencers to drive collaboration and co-creation. Seek opportunities for strategic partnerships and investments that can enhance Mindshare's innovation capabilities.
Ideation and Conceptualization: Lead ideation sessions and brainstorming activities to generate breakthrough ideas and concepts. Encourage a culture of innovation and creativity within the organization.
New Technology Assessment: Stay abreast of emerging technologies, trends, and market disruptions. Evaluate the potential impact of new technologies on media planning and advertising, and recommend innovative solutions to clients.
Prototype Development: Oversee the development of prototypes and proof-of-concept projects to showcase innovative ideas and solutions. Collaborate with internal teams and external partners to ensure timely and successful execution of projects.
Thought Leadership: Represent Mindshare India as a thought leader in the field of innovation and emerging technologies. Speak at industry events, contribute to white papers and publications, and actively participate in relevant forums and conferences.
Team Management: Build and lead a high-performing innovation team. Provide mentorship, guidance, and support to team members, fostering a culture of continuous learning and professional development.

Innovation StrategyCollaborationIdeationNew Technology AssessmentPrototype DevelopmentThought Leadership+1

Wpp media

Creative Technology Lead

Jun 2010 – Present · 15 yrs 9 mos · Mumbai Area, India

Niraj Ruparel is a seasoned professional renowned for his expertise in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR Marketing, consumer platforms, brand communications, and marketing analytics.
With a distinguished tenure as the Emerging Tech Lead for WPP and as Head of Mobile & Emerging Tech at GroupM in India, Niraj has played a pivotal role in spearheading the development of innovative creative technology solutions for both agencies and clients within the Indian market.
Niraj is widely regarded as a leading authority on AI, voice tech, mobile, and digital platforms, with a track record of garnering industry accolades, including prestigious awards such as FOMG, WARC, Cannes, and I-com Data Creativity Awards. His exceptional contributions have earned him personal recognition, including the inaugural WPP Ignite awards, inclusion in Campaign Asia's Top 40 Rising Talent list, and acknowledgment as a top digital marketing leader in 2022 by CMO Asia. Notably, he was recently honored for his significant contributions to the Metaverse & AI industry at IAA TechPlus.
Niraj Ruparel stands as a visionary figure shaping the landscape of digital marketing. Beyond his professional pursuits, he is an avid fitness enthusiast, hula hooper, and dedicated father.

Generative AIMetaverse MarketingMobile MarketingVoice MarketingXR MarketingConsumer Platforms+2

2ergo group plc

Mobility Specialist

Mar 2008 – May 2010 · 2 yrs 2 mos · Hybrid

2ergo is a renowned company specializing in comprehensive mobile solutions. Our cutting-edge platform empowers us to effortlessly create and launch a wide array of innovative products and services for customers. We have successfully designed market solutions that revolve around mobile business, mobile marketing, and mobile entertainment. As a publicly traded company, we possess financial stability and have received numerous accolades, including the Deloitte Technology Fast 50, Webby Award Honoree, Upshot 50, and The Mobile Excellence Award.
Our services and capabilities encompass various areas such as publishing, messaging, content delivery, and reporting. We excel in cross-channel integration, mobile strategy, creative services, and providing excellent client support. Moreover, we have expertise in developing applications for iPhone, Blackberry, and Android platforms. Our offerings also include features like tickets, coupons, QR.
Our services encompass the following:
Delivery of coupons and tickets via SMS and email, optionally containing barcodes such as 1D EAN8, 2D Data Matrix, and QR Code.
Redemption of coupons and tickets utilizing a range of hardware products.
Integration with redemption networks, enabling seamless redemption of coupons and tickets by directly integrating our software into the EPOS (cash till) systems at retail outlets.
To cater to the complete requirements of mobile couponing and mobile ticketing, we have consolidated these technology products into the RAPOSNet platforms, each specifically tailored for their respective purposes.
In addition, we specialize in embedded application development for a wide range of devices including iPhone, Windows Mobile, Symbian, Android, Blackberry, and J2ME.

Mobile SolutionsMobile MarketingMobile BusinessMobile EntertainmentApplication Development