May 2023 – Jul 2024 · 1 yr 2 mos · Toronto, Ontario, Canada · Remote

• I drove product growth strategies for two critical pillars: in-app reports to optimize enablement programs and customer activation experiments to reduce users’ time to value.
• By collaborating across Customer Success, Marketing, Finance, and Engineering, we drove in-app and email activation experiments, and increased user retention by 20%. The team also decreased customer attrition by 34% through strategic in-app reporting enhancements that improved operational efficiencies and renewal efforts.

Mar 2022 – Apr 2023 · 1 yr 1 mo · Toronto, Ontario, Canada · Remote

• I was responsible for driving product growth to enhance data ingestion for our key AI product offering and expand our 3rd party integrations.
• Through data-driven experimentation, I increased core feature adoption by 20%, new beta feature adoption by 55%, and improved month-one conversion rates by 2.2% within two quarters. During that same time, I worked with a cross-functional team to initiate and launch projects to enhance business operations, including a billing infrastructure migration, a resellers' program, and various customer journey experiments, contributing to a robust technical portfolio.

Jun 2020 – Feb 2022 · 1 yr 8 mos · Toronto, Ontario, Canada · Remote

• This was my introduction into a Growth Product Management role, where I led the optimization of the e-commerce platform at Indigo, driving a 33.7% revenue increase through conversion rate improvements.
• My role involved managing key stakeholders to prioritize and execute Indigo’s largest strategic portfolio using data-driven decisions and product prioritization frameworks. I successfully launched two omnichannel initiatives for Indigo’s $300M+ e-commerce channel, integrating the online platform with a 200-store network. Additionally, I implemented an Agile framework, enhancing planning and feature delivery with Scrum, JIRA, and key metrics, thereby improving time-to-market and team performance.

Feb 2020 – Jun 2020 · 4 mos · Remote

• I led the efforts in scaling A Better Lemonade Stand’s resources page into a hub focused on negotiating exclusive deals with the top ecommerce apps to help customers build their e-commerce business.

May 2019 – Dec 2019 · 7 mos · Ottawa, Ontario, Canada · On-site

• In my first role into Product Management, I drove in-app analytics experimentation to help merchants make more data-informed business decisions, which achieved 98% positive feedback. This was done through the close collaboration with UX, data, and engineering teams to develop analytical products for Shopify merchants, engaging in product discovery, ideation, execution, and iteration sprints.
• While running experimentations, I was also working with assortment optimization experts to build a dimensional model in product, customer, and marketing analytics, forming the core of Shopify’s new merchant data warehouse and enhancing merchants' decision-making capabilities with historical and real-time inventory insights.

Jan 2019 – Apr 2019 · 3 mos · Ottawa, Ontario, Canada

• Managed agents in offering the support center for all computer shipments, technical issues, or the resolution of replacement requests
• Coordinated resources across different stakeholders and vendors
• Developed process documentation and work plans
• Ensured that the communication channels and processes are in place to notify relevant people
• Connecting Families is a partnership between CFS and Rebel.com. The initiative works with a few of the largest Canadian ISPs (Internet Service Providers) to offer $10/month internet for the lowest income household demographics.

Sep 2018 – Dec 2018 · 3 mos · Ottawa, Canada Area

• Taught and evaluated approximately 31 students in a class regarding presentation skills and report writing skills.

May 2018 – Aug 2018 · 3 mos · Ottawa, Ontario, Canada

• Reaching out to strategic partners to learn more about their market, product(s), and business
• Identify and execute on research projects that uncover partnership opportunities for Klipfolio
• Develop relationships with product team leads, product, strategy stakeholders, executives, and others to understand business objectives and map how corporate development can partner to advance these objectives
• Maintain business development market maps and company databases
• Support partnerships function with reports and transaction lifecycle, including financial modeling, valuation and integration planning

Sep 2017 – Dec 2017 · 3 mos · Ottawa, Ontario, Canada

• Taught and evaluated approximately 25 students in a class regarding presentation skills and report writing skills.

May 2017 – Apr 2019 · 1 yr 11 mos · Ottawa, Ontario, Canada

• Grew from 600 to 850 attendees and 40+ community partners/sponsors in 2 years
• Raised over $100,000 in sponsorship
• Expanded conference attendees from 2 to 9 Canadian provinces
• Managed a team of 20 student volunteers each year
• Implemented an internal organization structure for succession planning
• Optimized onsite registration and backend organization

Sep 2016 – Apr 2017 · 7 mos · Ottawa, Ontario, Canada

• Managed Business Development team in ensuring partnerships were well-maintained and team was guided in managing assigned partnerships
• Worked in close relation with Conference Director in solidifying relations with community partners, incubators/accelerators and Canadian startups
• Transitioned and grew the conference's funding from grants to corporate sponsorship
• Collaborated with Logistics Coordinator in organizing startup exposition, leading up to the event

May 2017 – Sep 2017 · 4 mos · Ottawa, Ontario, Canada

• Organized and contributed to internal CRM
• Designed personalized campus tours and led one-to-one mentor sessions
• Nominated to represent the University of Ottawa as part of the Admission services team during Ontario University Fair
• Collaboration with University's liaison office to onboard and retain first-year students

Jan 2016 – Jul 2016 · 6 mos · Singapore

• Processed and registered interested vendors to SP SRM system
• Archived and dispatched work
• Verified head classes and eligibility of contractors
• Migrated existing vendors to online procurement solution