Alyce Erikson

CEO

Singapore, Singapore12 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

12+ years of B2B marketing experience
Led significant revenue growth initiatives
Influential speaker in the marketing community

Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and MarTech industries.

Contact

Skills

Core Skills

Product MarketingGrowth StrategyB2b MarketingGo-to-market StrategyCross-functional LeadershipData AnalysisMarketing MeasurementMarketing Strategy

Other Skills

AdvertisingBusiness EnglishBusiness Growth StrategiesBusiness Process ImprovementBusiness StrategyCampaign DevelopmentCareer Development CoachingChange ManagementCommunicationCompetitive AnalysisConstructive FeedbackCustomer Advisory BoardsCustomer EngagementCustomer Insight CollectionCustomer Research

About

Product marketing leader with 12+ years’ experience driving B2B marketing and go-to-market strategy across Asia-Pacific and global markets.I specialise in simplifying complexity, aligning sales and marketing teams, and balancing global strategy with local market execution. My experience spans B2B marketing, growth marketing, account-based marketing, demand generation, product adoption, and cross-functional leadership.Beyond LinkedIn, I contribute to the wider marketing community as a Measurement Council Workstream Lead with the IAB SEA+India and Chapter Lead for the Product Marketing Alliance in Singapore. I’ve delivered keynotes at Salesforce India, HubSpot APAC, Campaign Asia, and Product Marketing Alliance events, helping to shape B2B marketing practice across the region.Strengths:• Product Marketing & Growth Strategy• APAC Market Entry & Localisation• Cross-Functional Leadership & GTM Alignment• Marketing Measurement & Analytics• Enterprise B2B Demand Generation & ABM• Partnering with brands, media agencies and creative agencies

Experience

3 roles

Global Growth Lead, Enterprise Product Adoption

Promoted

Feb 2025 – Present · 1 yr 1 mo

Built the global product adoption go-to-market strategy and execution for LinkedIn Ads' tier one cloud-based data measurement and video solutions supported by customer jobs-to-be-done, contributing to +15 % revenue growth across 5,000 + enterprise accounts.

Product AdoptionGo-to-Market StrategyRevenue GrowthProduct MarketingGrowth Strategy

Head of B2B Product Marketing, Asia-Pacific

Promoted

Nov 2018 – Feb 2025 · 6 yrs 3 mos

Individual Contributor (2018-2021) to People Leader (2021-2025).
Defined and launched LinkedIn Ad's first international go-to-market framework, engaging leaders across Product, Sales, and Marketing to reposition USA-centric products for APJ markets, driving +16 % YoY revenue and +11 % average customer spend.
Led inbound and outbound APJ product marketing from product beta testing to launch for 50+ complex measurement, targeting and ad solutions (clean rooms, conversions API, AI predictive audiences, video, messaging, and in-feed formats), ensuring APJ sales and customer confidence.
Reversed declining product adoption (+123 % YoY market growth, USD $15 M revenue recovery) by re-positioning a programmatic ads product through competitive and market analysis, advocating customer requirements to product and executing multi-market cross-functional campaigns.

B2B MarketingMarket AnalysisProduct LaunchGo-to-Market Strategy

Technical Program Operations Manager, Asia-Pacific

Apr 2015 – Nov 2018 · 3 yrs 7 mos

Led 20+ regional beta tests and product feedback programs across APJ, overseeing implementation, training, and customer insight collection that achieved the highest global engagement and feedback quality, directly informing product enhancements, UI improvements, and roadmap direction.
Provided systems-level technical feedback on 50+ advertising and measurement products covering usability, data workflows, and bugs, while leading APJ-wide sessions with 300+ Sales to align positioning and educate enterprise clients and media agencies on new features.
Developed data engineering capabilities by implementing measurement dashboards using SQL and Salesforce to track regional adoption and revenue performance, creating a reporting infrastructure later adopted as the foundation for global standards.

Technical FeedbackData EngineeringCustomer Insight CollectionCross-Functional LeadershipData Analysis

Iab sea+india

Measurement Council Member & Workstream Lead

Sep 2020 – Present · 5 yrs 6 mos · Singapore · Hybrid

Co-led an industry workstream of 15+ digital media publishers, media agencies, market research firms and brands to create APJ’s first measurement maturity framework, defining standards for media, marketing, and business metrics alongside data maturity across connected cloud systems (2025).
Published industry articles on data privacy, media auctions, data clean rooms, and cookie measurement, with 10,000+ views per article (2020-2024).

Measurement FrameworkIndustry StandardsData PrivacyMarketing MeasurementCross-Functional Leadership

Saatchi & saatchi

Account Executive

Feb 2014 – Apr 2015 · 1 yr 2 mos · Sydney · On-site

Developed campaign briefs and messaging frameworks to simplify complex financial products, enhancing clarity and creative effectiveness across five major product lines (credit cards, loans, deposits, fintech, and business banking).
Collaborated with creative, strategic, and account teams to deliver timely strategic execution of campaigns and within budget 10+ concurrent projects.
Conducted competitive analysis of financial campaigns, producing a monthly insights newsletter shared with 50+ internal and client stakeholders.

Campaign DevelopmentCompetitive AnalysisMessaging FrameworksMarketing StrategyB2B Marketing