Rob Bartlett

CEO

Wheathampstead, England, United Kingdom27 yrs 7 mos experience

Highly Stable

Key Highlights

Led award-winning campaigns recognized at Cannes and Webby’s.
Extensive experience in senior roles at top creative agencies.
Expertise in brand innovation and digital marketing strategies.

Stackforce AI infers this person is a seasoned leader in creative marketing and brand strategy within the B2C sector.

Contact

Skills

Core Skills

DesignInnovation

Other Skills

AdvertisingArt DirectionBrand ArchitectureBrand AwarenessBrand DevelopmentBrand LoyaltyBrand ManagementBusiness DevelopmentCRMChannel MarketingCreative DirectionCreative StrategyCustomer InsightCustomer LoyaltyDigital Marketing

About

Hello there & welcome to my linkedin page I’ve spent the past couple of decades working in senior roles at some of London’s top creative agencies and consultancies. And the brands / projects I’ve worked on have been fortunate enough to pick up some of the very best awards in the industry - including the Cannes Grand Prix, Marketing Society Brand of the Year, Sponsorship of the Year, and a few Webby’s. It's always great to hear from old and new faces, so message me if you're ever nearby and fancy meeting for a cuppa. Best wishes, Rob Specialisms: leadership // brand // innovation & design // advertising // social media // performance // retail

Experience

Frog

Vice President

Jun 2021 – Present · 4 yrs 9 mos · Greater London, England, United Kingdom

VP at Capgemini's strategy, innovation, design, marketing and data division. Now stronger than ever as frog evolves to include our agency and consulting teams from Idean, Fahrenheit 212, Rufus Leonard, 23red & Capgemini Invent.

DesignInnovation

Capgemini invent

2 roles

Vice President & Head of GTM

Feb 2020 – Mar 2022 · 2 yrs 1 mo

Leading go to market for Capgemini Invent's creative and strategic divisions including Idean, Fahrenheit 212, digital marketing & customer transformation.

Vice President - Idean

Feb 2020 – Apr 2021 · 1 yr 2 mos

Idean, Capgemini's lead design studio, specialises in designing, launching and growing new products, services and businesses... all with the attitude and pace of a start-up. Come over to our offices just off Silicon Roundabout for a tour and chance to meet 100+ specialists in Business Design, Product Design, Service Design, Product Management and Technology.

Vccp

3 roles

Group Client Officer

Nov 2018 – Nov 2019 · 1 yr

Group level role across the Partnership's client base ensuring excellence in all aspects of our client relationships - the thought leadership, the work, the effectiveness & the operating model.

Board Director

Dec 2015 – Nov 2019 · 3 yrs 11 mos

Board Director at VCCP, helping run one of the UK's most successful creative agencies.
Responsibilities include leading O2 - our largest and most awarded account - and general management of the agency.

Head of O2

Sep 2014 – Nov 2019 · 5 yrs 2 mos

Leading VCCP's largest and most awarded account, and current Marketing Society Brand of the Year.
With a broad remit to transform O2 from a mobile operator into a digital service provider. Work spans multiple geographies and capabilities including advertising, content, digital, social, sponsorship & data.

Ogilvy one / 12th floor

Business Partner

Feb 2013 – Aug 2014 · 1 yr 6 mos · London

Working at the Cannes Network of the Year, and 3 time in a row Direct Agency of the Year on one of our most progressive accounts - British Airways. Heading up all creative technology / digital around the world, including lead hubs in London and New York, and a consolidation of partners called the 12th Floor.

Iris worldwide

Board Director and Partner

May 2010 – Feb 2013 · 2 yrs 9 mos

Leading Sony Mobile (iris' largest client account) and iris ventures (iris' business incubator).
With 30+ direct reports, we look to deliver cut through strategic and creative solutions across a truly integrated mix of disciplines. All based on outsmarting the competition and driving long term value for our client.

23red

Director

May 2001 – May 2010 · 9 yrs

Promoted to 23red’s board in 2006 as their youngest ever director, I oversaw the agency’s largest client portfolio including the likes of Bacardi Global Brands and Vodafone.
Managing a team of passionate planners, creatives, production specialists and account handlers, we helped senior level marketers develop national and global campaigns across all communications disciplines.
And as a firm advocate in the power of the idea, not the channel, I picked up a fair few industry awards across disciplines as diverse as integrated, digital, sponsorship, social marketing and health.