Apr 2022 – Apr 2023 · 1 yr · Mumbai, Maharashtra, India

• Heading marketing & growth for broking business

Dec 2019 – Apr 2022 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Making Piramal consumer products more accessible through a digital presence whenever, wherever the customers chose to interact with us.

Jun 2019 – Dec 2019 · 6 mos · Hyderabad Area, India

• Helping global businesses strategise their digital marketing plans, scale up & grow along the dynamic ever-evolving consumer.

Aug 2016 – Jun 2019 · 2 yrs 10 mos

• Responsible for development and execution of strategic digital initiatives with revenue generation from the digital ecosystem. P&L ownership of digital platforms & channels across group formats.

Aug 2016 – Apr 2018 · 1 yr 8 mos

• Spearheading the digital journey for a group that set the stage for modern retail in India shaping consumption, categories, brands and consumer voice.
• Navigating the growth of Future Group and steering the business towards sustained long term profitability by:
• Leading to make Future Group more accessible through a digital presence wherever, whenever the customers choose to meet us & thus driving customers to the store.
• Being relevant and shortening the customer interaction cycle.
• Acquiring New & New Age customers
• Leading the development of the digital channels, ecommerce business, mutli-channel (O2O) transformation to stimulate more people, both new and existing customers, to visit us more & to increase trust and loyalty to Future Group.

Sep 2014 – Jul 2016 · 1 yr 10 mos

• Heading the marketing & product development for North, West India & International ventures with accountability of annual top line of over 450 Cr.
• International Markets
• Spearheading International Marketing initiatives for Sri Lanka & Maldives
• India (North & West region)
• Key cities: Mumbai, Delhi NCR, Pune & Ahmedabad.

Apr 2013 – Sep 2014 · 1 yr 5 mos

• Marketing & Brand Management
• E-commerce & Digital Marketing Strategy and Implementation
• Sales Strategy, Operations & CRM
• Agency & Vendor Management
• Demand Generation
• ATL / BTL, PR & Media strategy
• Customer understanding & research for new business initiatives
• Market Intelligence

Apr 2011 – Apr 2013 · 2 yrs

• Key Functions & Responsibilities
•  Strategic:
• Strategic Consulting, including business plan & sales strategy development.
• Regularly visiting the market, understand changes in competitive moves, infrastructural / technological updates, experience customer interactions and identify opportunities for a better product proposition.
• Regular touch base with IPC’s for trends, market insights & evaluations.
• Guiding various internal functions which conceptualize, design, finance, engineer, build, and sell a project with inputs from Market Intelligence.
•  Operational:
• Visiting new land parcels & provide preliminary marketing inputs.
• Undertake land evaluation by employing and coordinating with a third party valuation agency.
• Suggesting the Product Mix, Pricing & Specifications.
• Providing detailed Marketing Brief to give strategic inputs to the Architects & Designers for better user friendly designs, elevations & amenities.
• Regular review meetings with Architects & Engineering.
•  Developmental:
• To coordinate with the MR team, understand consumer insights and use the same to focus on the brand-building activities.
• To compile, analyse and broadcast the voice of the market
• To effectively track all executions of plans ensuring they are as per Brand Expectations and confirm to set deadlines.
• To provide inputs to stakeholders on theme based developments, communication material & promotional campaigns.
• To work with regional sales teams ensuring timely and relevant promotion of properties through advertisements, open houses, exhibition events, press releases etc.
•  Execution:
• Product Launch & Promotional Campaign.
• Evolving effective and Result oriented strategies for Sales Promotion, Brand Building & Architecture.
• Suggest the brand communication mix for ATL/BTL promotional activities in line with product strategy.
• Monitor competitor activities and based on same undertake timely market intervention

Feb 2010 – May 2010 · 3 mos · Noida

• Underwent a fourteen weeks professional summer internship program (SIP) at N.T.P.C India Limited.
• Project Title : "Analysis of Marketing Strategies of a Services Provider: THE CASE OF N.T.P.C INDIA LIMITED"

Apr 2008 – Jun 2008 · 2 mos

• Underwent a six weeks Professional Summer Training at MOHAN MEAKINS, Ghaziabad, U.P.
• Area of study : Study of marketing initiatives that Mohan Meakins Ltd. has undertaken in the highly competitive market of alcoholic beverages and the tactics followed to be a market leader.

Apr 2006 – Jun 2006 · 2 mos · Ghaziabad

• Area of study : Study of Quality Assurance techniques which Coca-Cola follows and the analysis of these quality Assurance Techniques whether or not these match the international standards.