Trisha Rajani Vaidya — Co-Founder
Hi, I’m Trisha, and I’m a D2C founder & investor. I was the COO of Dr. Vaidya’s and built it to India’s largest Ayurveda brand online. Our brand was recently acquired by RP Sanjiv Goenka Group – making it one of India’s first D2C exits. I am passionate about the consumer landscape in India. Since the exit, I am an active angel investor and mentor to 40+ companies (select portfolio below) across consumer brands, consumer internet and enablement to ecommerce. I am also an advisor to Global Bees and Trell. If you’re a founder and just want to chat DM me (or email on trisha.rajani@gmail.com) - I'm happy to connect! I also teach a cohort based course on D2C - join the next cohort here: http://growthschool.peek.link/2rr9 Prior to my experience with Dr. Vaidya’s, I did my undergrad at Warwick University. I then worked at Goldman Sachs in the UK for ~3 years. In 2014, I moved back to India and was fortunate to be a part of the early team at Nykaa – this is where I developed my passion for ecommerce, performance marketing and operations. After my time at Nykaa, I worked as an impact investor at Intellecap until I joined Arjun at Dr. Vaidya’s. At the company, we repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, we successfully reached 1.5m+ consumers across 500+ cities and 16,500+ pin codes in India and launched 80+ products (check them out on drvaidyas.com). During my time at the company I spearheaded the entire operations function including day to day performance marketing, order management, warehousing, logistics and more. In March 2021, we exited the business to RP Sanjiv Goenka Group - making it one of India’s first successful D2C exits. Outside work, I enjoy giving back to the ecosystem and have just developed a D2C mentorship program which we teach through Growthschool (here is the link to the next cohort: https://go.growthschool.io/d2c). I am also a voracious reader and weekend chef :)
Stackforce AI infers this person is a D2C and consumer brand expert with significant operational and investment experience.
Location: Mumbai, Maharashtra, India
Experience: 14 yrs
Career Highlights
- Led Dr. Vaidya's to India's largest Ayurveda brand online.
- Active angel investor and mentor to over 40 startups.
- Developed a D2C mentorship program for aspiring founders.
Work Experience
Stealth Mode
Founder (1 yr 10 mos)
Rukam Capital
Consultant (4 yrs 8 mos)
GlobalBees
Advisor (4 yrs 8 mos)
Various Startups
Mentor & Angel Investor (5 yrs 2 mos)
Dr. Vaidya's: New Age Ayurveda
Chief Operating Officer (3 yrs 10 mos)
RepIndia
Associate Account Director (8 mos)
Intellecap
Associate (1 yr 5 mos)
Nykaa.com
Manager (8 mos)
Goldman Sachs
Analyst - Credit Derivative Operations, Trading and Sales Middle Office (2 yrs)
Operation Smile Philippines
Volunteer (2 mos)
ASA Philippines
Analyst (4 mos)
Education
Bachelor of Applied Science (B.A.Sc.) at University of Warwick
IB Diploma at B.D.Somani International
at Bombay International School
at Bombay International School
