Nov 2020 – Jun 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India · Remote

• Built and launched a mobile-first short-format executive learning platform for global audiences in US, APAC, MEA and South American markets.
• Approx. 1M consumer app downloads within 6 months of global launch
• Led systems integration (content management, video transcoding & streaming, user & subscriptions management, payments, product analytics and QoS) across iOS, Android & Web
• Built data-led optimization for engagement, retention (D0, D7, D30), and product-market fit
• Led B2B pilot programs across APAC and MEA to expand enterprise distribution
• Emeritus is an global Ed-Tech start-up partnering with Harvard, MIT, Stanford, Kelloggs, INSEAD and many more

Jun 2019 – Nov 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India · Hybrid

• Led the Consumer Product for the Advertising-based Video-On-Demand (VOD) and Subscription-based VOD businesses of VOOT, Viacom18's OTT Streaming Video platform (100mn+ MAU) in India across mobile app, web, and smart TV platforms.
• Launched the subscription-based video streaming product, VOOT Select in 4 months; leading to 1M+ subscriber in 12 months, 4000hrs of premium paid content access
• 2x Smart TV adoption driven by freemium product transformation
• Enabled ‘24hrs Before TV’ content access via revamped content publishing ops, improving turnaround by 60-70%
• Transitioned to new consumer product experience on mobile apps, web and Smart TV platforms across 70+mn MAU
• Key stakeholder in productisation of integrated brand solutions and enabling ad features and analytics on the AVOD video streaming platform

Feb 2018 – Jun 2019 · 1 yr 4 mos · New Delhi Area, India

• Led product strategy, development, and design for 8 digital news media verticals, driving user engagement, monetization, and mobile transformation in a legacy media organization.
• Owned end-to-end product management across Indian Express platforms, including editorial, tech, and ad-tech integration
• Rebuilt mobile product and engineering teams; launched redesigned Indian Express mobile app with new app strategy and UX

Jun 2014 – Jan 2018 · 3 yrs 7 mos · Mumbai Metropolitan Region

• Co-founding team member; acquired by Indian e-commerce & delivery giant Swiggy in Aug 2018.
• Launched Scootsy as a hyperlocal e-commerce & delivery startup offering curated food, gifting, essentials, and lifestyle products across Mumbai. Led product strategy, development, and growth from inception to acquisition by Swiggy.
• Architected and launched India’s first multi-category hyperlocal platform with app-led discovery, live tracking, and order scheduling
• Built the product from ground up across mobile, web, and backend systems, integrating ordering, logistics, and fulfillment
• Achieved ₹1150 AOV (industry-best at the time), 33% MoM order growth, and 74%+ repeat usage through CX-led product design and personalization
• Pioneered Indian industry-first features: rider tracking, food pre-ordering, 30min quick commerce delivery, and geo-targeted non-food category merchandising.
• Drove GTM and CX strategy via cross-functional sprints aligning product, marketing, and operations for sustainable growth
• Played a key role in brand positioning, SKU selection, and UX, establishing Scootsy as a premium player in India’s hyperlocal commerce space

Aug 2012 – May 2014 · 1 yr 9 mos · Gurugram, Haryana, India

• Held dual leadership roles overseeing Indiatimes.com turnaround and global commercialization of IPL digital rights. Managed product, strategy, and monetization for two of Times Internet’s most strategic digital businesses.
• As Strategy Lead, led the worldwide operations for productizing, distribution, and monetisation of Indian Premier League (IPL) live video/audio/gaming content from 2011-14:
•  Executed simultaneous IPL Live Sport Video/VOD streaming across internal digital products and external distribution partners globally, working with cross-functional teams over a 8-month annual cycle
•  Led global roll out of IPL 2011 Live Video on Web/Mobile across India, MEA, SEA and UK in an extraordinary 6-week timeframe, project managing efforts across design & development, technology, business development, pre-sales planning and legal affairs
•  As Strategy lead, IPL Business, key stakeholder in 36% YoY growth in IPL global online viewership since 2011 from 54mn views (2010 benchmark) to 135mn views in 2013
• As Head - Indiatimes, responsible for the Turnaround of stagnant flagship portal indiatimes.com:
•  Revamped the group’s flagship ‘horizontal’ media portal Indiatimes.com, leading the first major product strategy shift in 2012 from a one-page ‘group news’ aggregator to a youth-focussed ‘infotainment’/lifestyle destination.
•  Restructured editorial, product, revenue enablement ops over a 8-month period leading to 239% jump in user engagement

Aug 2010 – Aug 2012 · 2 yrs · Gurugram, Haryana, India

• Directly worked with the CEO on blue printing, goal setting and overseeing all new Business/Product Initiatives from the CEO’s Office
• Drove Phase 1 product strategy for BoxTV, a freemium video OTT service
• Identified new areas of growth in the Indian Internet space (in liaison with M&A team)
• Drove Phase 1 product strategy for ET-Speed, a financial micro-blogging platform
• Oversaw implementation of new projects across entertainment, finance, mobile and convergence businesses across the group
• Key stakeholder in driving partnership-led new digital business ventures with international/domestic partners and Group companies

May 2009 – Jul 2010 · 1 yr 2 mos · Mumbai Area, India

• Driving product management & turnaround strategy for IN.com, Network18’s horizontal web portal
• Responsible for driving all strategic brand/content/technology alliances for IN.com resulting in amplified traffic sources and brand visibility
• Partnered with Google on the OneBox Music project to enable search led discovery of partner content
• Handled product management for Mobile18 for an interim period of 3 months until a new team was being formed. Managed production of new mobile applications as well as sustenance of the WAP properties
• As Product Head, Rolled out India’s first Internet travel reality show ‘Fantastic 5’, with participants live-blogging travel updates from South Africa with Live Audience Voting
• Led the design & Roll out of “Money Control’s” first app Markets on Mobile on BlackBerry Device

Aug 2005 – Aug 2007 · 2 yrs

Jul 2004 – Jul 2005 · 1 yr